Forrester eCommerce

JULY 16, 2023

There is no shortage of media coverage of AI’s potential dark side. I write about how to adopt AI responsibly, a topic critical to unlocking the full potential of this transformational technology. But comparatively little ink has been spilled on the organizations using AI as a force for good today.

Technology 370

Technology Customer 370

Algopix

JULY 16, 2023

What is Email Marketing Software for eCommerce In today’s digital landscape, email marketing has emerged as a vital tool for eCommerce businesses to reach and engage with their target audience. With the right email marketing software, businesses can create personalized campaigns, automate processes, and achieve higher conversion rates. This article explores the best email marketing software options available for eCommerce businesses and provides insights into their key features, benefits,

eCommerce 92

eCommerce Marketing eCommerce Platforms Recommendation 92

Forrester eCommerce

JULY 16, 2023

The advent of generative AI brings immense potential for the technology to aid in areas of environmental sustainability efforts. This incudes measurement and reporting, research and revolution, and design and manufacturing, among others. Find out the details in this blog.

Marketing 370

Marketing Technology Blog Other 370

ChannelAdvisor

JULY 16, 2023

As we enter the second half of 2023, focus on the fourth quarter is beginning to intensify. The holiday season is coming quickly, and inadequate planning — or misplaced priorities — will cost sales. However, don’t launch into seasonal planning mode without addressing the three most common challenges brands and retailers face in the run up to busy holiday season: Pricing and profitability Marketing and advertising Inventory management Taking concentrated actions in these three areas now will yie

Shipping Costs 52

Shipping Costs eCommerce Recommendation Channel 52

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

Payments

Forrester eCommerce

JULY 16, 2023

Following my previous blog post, The What, Why, And How Of Values-Driven Marketing and speech at CX APAC 2023, I wrote a report to elaborate on values-driven marketing more thoroughly: How To Embed Values-Driven Marketing Into Customer Journeys. The report shares Forrester’s 2023 data that shows values matter to customers.

Marketing 195

Marketing Blog Customer Customer Experience 195

ChannelAdvisor

JULY 16, 2023

As we enter the second half of 2023, focus on the fourth quarter is beginning to intensify. The holiday season is coming quickly, and inadequate planning — or misplaced priorities — will cost sales. However, don’t launch into seasonal planning mode without addressing the three most common challenges brands and retailers face in the run up to busy holiday season: Pricing and profitability Marketing and advertising Inventory management Taking concentrated actions in these three areas now will yie

Shipping Costs 52

Shipping Costs eCommerce Recommendation Channel 52