Cadbury invites consumers to vote for next limited-edition bar

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Cadbury has unveiled three new limited-edition Cadbury Dairy Milk bars, created by this year’s Cadbury Inventor finalists.

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The new variants include: Cadbury Dairy Milk Coconutty, Cadbury Dairy Milk Crunchy Honeycomb, and Cadbury Dairy Milk Out of The Blueberry.

Cadbury Dairy Milk Coconutty includes milk chocolate with coconut crumble, studded with smooth white crisp pearls. Meanwhile, Cadbury Dairy Milk Crunchy Honeycomb combines milk chocolate, golden crunchy honeycomb pieces with caramel flavoured fudge and chopped hazelnuts. And Cadbury Dairy Milk Out of The Blueberry consists of milk chocolate with blueberry flavoured nuggets with white crisp pearls.

The three new limited-edition bars are being put to the public vote, to be crowned the nation’s favourite, and the latest addition to the Cadbury Dairy Milk range. Shoppers will be able to vote on the www.cadburyinventor.com website and through Cadbury UK’s Twitter and Cadbury UK’s Facebook until 6 September.

Beatrice Berutti, Cadbury tablets brand manager, said: “The Cadbury Inventor 2020 competition is back for its second year and we couldn’t be more excited for retailers to share these new delicious Cadbury Dairy Milk flavours with the nation. The new range is set to be a real driver of footfall and excitement in store for retailers across the nation, and we can’t wait to see which bar wins.”

The three limited-edition 105g bars, which are available from July, have an RRP of £1.49. The winner will be announced in September.