Talking Retail Grocery and product news for independent retailers
The pots, which are available in three popular Super Noodles flavours – Chicken, BBQ Beef and Curry, help meet the demand for more filling meal solutions.
Adam Woolf, brand director for quick meals, snacks and soups at Premier Foods, said: “Our new ‘Big Pot’ format has helped us to enrich the range and will attract a different shopper to the category. Larger pots tend to be bought by younger people, predominantly males, versus the core range. With the move towards more filling pot snacks only expected to grow further, our latest offering allows retailers to give consumers convenient options from a brand they know and trust.”
The new Big Super Noodles Pots are available now across all channels with an MRSP of £1.39.
