Talking Retail Grocery and product news for independent retailers
The TV advert is running until 31 October and aims to “help retailers maximise soft drink sales this Halloween, which have grown in volume and value over the last two years”.
The brand said this growth has been driven by Fanta’s annual Halloween campaigns, which have “engaged and captured the imagination of young adults”.
The advert can be viewed on TV, video-on-demand, Instagram, Snapchat, and out-of-home advertising.
CCEP says Fanta is the number one flavoured carbonates brand in grocery and convenience, accounting for more than a quarter of the segment’s value sales.
