Fri.Jul 14, 2023

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Reformation’s New NYC Flagship Mixes Vintage and High-Tech Elements

Retail TouchPoints

(Source: Reformation) (Source: Reformation) (Source: Reformation) (Source: Reformation) (Source: Reformation) (Source: Reformation) (Source: Reformation) (Source: Reformation) (Source: Reformation) (Source: Reformation) (Source: Reformation) Sustainable womenswear brand Reformation has relocated and redesigned its NYC flagship store into a high-tech fashion destination.

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Customer Obsession Builds In Europe

Forrester eCommerce

Customer obsession – putting customers at the center of leadership, strategy and operations – is critical to business success. Customer-obsessed companies increase revenue, profitability, customer retention, and employee engagement faster than other firms. The translation of customer obsession into other languages can sometimes cause confusion.

Customer 195
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NRF: Electronics Will Drive Back-to-School Spending to Record $41.5 Billion

Retail TouchPoints

Consumers are expected to spend a record $41.5 billion on back-to-school (BTS) shopping this year, up from $36.9 billion in 2022 as well as the previous high of $37.1 billion in 2021, according to a survey by the National Retail Federation (NRF) and Prosper Insights & Analytics. Back-to-college (BTC) spending is expected to hit its own high of $94 billion , approximately $20 billion more than last year’s record.

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Announcing The Forrester Wave™: Process Centric AIOps, Q2 2023

Forrester eCommerce

The Forrester Wave™: Process Centric AIOps, Q2 2023 evaluated 11 vendors on 30 different capabilities. Read the report to see which vendor that came out on top with the highest-ranked capabilities for the broadest set of organizations.

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Mobile POS Empowers The North Face Associates to Venture Beyond the Cash Wrap

Retail TouchPoints

Retailers are adapting their store environments to meet consumers’ heightened demand for ease and convenience. At the same time, they’re trying to help associates feel empowered in an increasingly busy, high-pressure environment. Nearly half ( 46% ) of retailers surveyed in Retail TouchPoints’ Store Operations Survey noted that they provide mobile POS to associates — and an additional 31% plan to implement the technology this year.

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Web 4.0? Let’s Figure Out Web 3.0 first!

Forrester eCommerce

Question: What do you get when you smash together aspirational Web3 papers produced by venture capital firms and over-the-top metaverse publications by large consulting companies? Answer: The European Commission’s (EC) strategy on Web 4.0 and virtual worlds, published on July 11, 2023.

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7 Best Google Ads Agencies to Hire in 2023

Store Growers

Last Updated on July 14, 2023 While Store Growers are here to teach you how to take marketing into your own hands, there are cases when one simply needs to delegate tasks. After all, there are some things that only seasoned professionals can bring to the table, and this is where Google Ads agencies come in. Google Ads agencies are service providers that specialize in creating, managing, and optimizing Google Ads campaigns for other businesses.

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Albertsons Teams with Meta to Reinvent the Digital Circular

Retail TouchPoints

The supermarket ad circular is an age-old marketing tool, albeit one that frequently ends up in the recycling bin. To combat this, along with the rising costs of printing, grocers are increasingly taking their circulars digital, placing them on their websites and apps. Now Albertsons is taking that a step further, with plans to turn its digital circulars into “dynamic ad campaigns” on Facebook and Instagram.

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Ocado Trial World-first Recycling Reward Initiative

365 Retail

Recycling technology company Polytag , Ocado Retail and recycling app Bower are testing the viability of Digital Deposit Return Schemes (DDRS) through a world-first recycling reward initiative. For the first time, Ocado customers will receive a 20p monetary reward for scanning and recycling their packaging using their smartphones, representing a significant transformation in the approach towards recycling, while offering unmatched convenience.

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What a Doll! Walmart Gives Shoppers a Peek into Barbie’s Shopping Cart

Retail TouchPoints

Walmart has debuted a digital-first shopping experience that provides customers with a view into three celebrities’ online carts: football star Patrick Mahomes , pop singer Becky G and the ultimate consumer (and consumer product), Barbie. Customers can shop customized carts filled with items for some of these notables’ favorite moments. “What’s in a shopping cart says a lot about our customers and who they are,” said Casey Schlaybaugh, VP of Brand Strategy and Marketing at Walmart in a blog post

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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If Perception is Reality, Grocers Need to Better Connect Base Price and Promotions

RIS News

You can say the same about grocery promotions. Although base price is 2X more important to shoppers than promotions when it comes to price perception, promotions can make the winning difference at a time when shoppers believe prices are higher than they are, and when they believe that grocers are earning higher profit margins. The question is how to make that difference.

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5 Gen X Stats Marketers Need to Know

Sailthru

Gen X does not like to be ignored. Described as both self-reliant and slackers, Gen X is a dichotomy as one of the smallest generations when compared to Baby Boomers, Millennials, and Gen Z, but one with an outsized impact on the economy. Now aged between 41 and 56, Gen X are at the height of their earning potential. They stand to benefit the most from the greatest wealth transfer in history.

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5 best International Friendship Day email examples + [25 subject lines]

Omnisend

Reading Time: 5 minutes Falling on July 30 each year, International Friendship Day celebrates the unique bond of friendship and its role in fostering peace and happiness around the world. It’s a day that encourages camaraderie, understanding, and mutual respect across borders and cultures. For ecommerce businesses, International Friendship Day presents a golden opportunity to not only boost sales but also deepen connections with customers.

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Infographic: Reengaging Inactive Customers

ESW

Reactivating dormant apparel customers can be a challenge, but brands that successfully win back existing customers reap revenue benefits. Compared to the cost and effort of winning a new customer, it is more effective and efficient to win back an inactive customer. In fact, the probability of selling to an existing customer is 60%-70% while the probability of selling to a new prospect is 5%-20%.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Designers sue Shein for copyright infringement under racketeering laws

RetailDive

The RICO statute could help plaintiffs wrestle with the e-commerce giant’s unusual corporate structure and production strategy, experts say.

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Amazon Prime Day 2023 Sets New Records, Shoppers Spend Big on Home Goods and Apparel

RIS News

Shoppers came out in force for Prime Day 2023, with early numbers indicating sales through the online marketplace were the biggest of all time.

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Madison Reed hires chief revenue officer

RetailDive

The hair color company and salon owner has brought on Angela Jaskolski, who has previous experience at Aveda and the Regis Corporation.

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Walmart customers kept accidentally buying $49 Walmart+ memberships at self-checkout, forcing the company to abruptly yank a promotion

RetailWire

Walmart has removed a promotion for its Walmart+ membership program from its self-checkout screens after customers accidentally purchased memberships. The company cited “customer confusion” as the reason for pulling the prompt and stated that customers who inadvertently bought the membership at self-checkout without activating it can receive a full refund.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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The Weekly Closeout: Layoffs at The Children’s Place and inflation dips to lowest levels since March 2021

RetailDive

The kids retailer said it’s ending the lease on its New Jersey headquarters, and in June the consumer price index rose just 3% year over year.

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Win a $25 Gift Card by Participating in the RIS and Retail Leader Value Chain Technology Study!

RIS News

The annual RIS and Retail Leader Value Chain Technology Study benchmarks the current state of the retail supply chain and pinpoints where tech investment is headed in the short- and long-term. Participate for a chance to win prizes!

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Lululemon lays off 100 amid Lululemon Studio integration

RetailDive

Since acquiring Mirror for $500 million in 2020, the athletics brand has slowly shifted its strategy away from hardware to app-based workout content.

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Amazon Prime Day 2023: Results, Insights & Tips for Sellers

CPC Strategy

[This post was authored by Emily Sullivan and Shannon Mullery, Content Specialists at Tinuiti] Prime Day ran on July 11 and July 12 this year, with the shopping event continuing to grow in popularity and scale. The retail holiday has maintained its singular Prime Day name, despite expanding into what is now a 2-day event.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Back-to-school spending to hit record highs, NRF says

RetailDive

Although some consumers plan to spend more on school shopping this year, they’re still looking for deals, the report found.

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Spitalfields Estate Welcomes 11 New Brands Following Renovation

365 Retail

The Spitalfields Estate has recently unveiled its relaunch after undergoing extensive renovations for over 18 months. Situated in the heart of the historic London market, the estate now features 11 new brands, located on the revamped Market Street and Lamb Street. On Market Street, Astrid & Miyu, a contemporary jewellery brand, has opened its largest store in London spanning 1,227 square feet.

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Forever 21, Reebok launch capsule collection

RetailDive

The companies, which are both part of Authentic Brands Group, are partnering on their first co-designed fashion collection.

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Sidemen Set to Open First Physical Store at Bluewater this weekend

365 Retail

The renowned ‘Sidemen,’ Europe’s largest YouTube collective, has announced the highly anticipated opening of their inaugural physical retail space at Bluewater , a prominent shopping and leisure destination in Kent. The Sidemen store will open its doors to the public promptly at 9 am on Saturday, July 15th. Notably, it will serve as the exclusive venue for fans to procure official Sidemen merchandise, apart from the brand’s online platform.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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WCAG 2.2 Guidelines: What You Need to Know and How Businesses Should Prepare

Blue Acorn

In today’s growing market to follow accessibility guidelines, businesses must ensure that their websites and online platforms are accessible to […] The post WCAG 2.2 Guidelines: What You Need to Know and How Businesses Should Prepare appeared first on Blue Acorn iCi.

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Tag Heuer Celebrates New Fifth Avenue Boutique Flagship with Glittering Evening Gala

365 Retail

To celebrate the grand opening of its New York City flagship, TAG Heuer hosted a cocktail reception and seated dinner joined by LVMH leadership and celebrities on the rooftop of a hidden penthouse, just steps away from the new boutique. The summer soiree served as both a celebration of the new boutique as well as the highly anticipated Carrera Skipper – the relaunch of a “holy grail” collector’s piece that has made waves since its introduction in 1968.

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Unleashing the Power of Smart Packaging for the Future

Digital Doughnut

In a world driven by technological advancements, smart packaging has emerged as a disruptive force, revolutionizing the way brands like Appetite Creative connect with consumers. By integrating intelligent features into traditional packaging, smart packaging offers a multitude of benefits for businesses and consumers alike. In this article, we will delve into the realm of smart packaging, exploring its potential to enhance customer experiences, streamline operations, and drive innovation in the i

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Walgreens closing e-commerce distribution center in Illinois

RetailDive

The company will lay off 393 employees on or around Aug. 28, according to a WARN notice.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.