Talking Retail Grocery and product news for independent retailers
The product has been created with a blend of spring water, plant polyphenols – extracted from green coffee beans – magnesium and natural fruit and herb flavours to give a gentle uplift throughout the day.
Plant+Water by Buxton is available in three flavour combinations: Lemon, Lime & Sage, Pomegranate & Basil, and Blood Orange & Rosemary.
Warren Plaskett, head of marketing for Nestlé Waters, said: “The team at Nestlé Research began exploring the power of plants around three years ago, predicting the growing interest and movement towards plant-based diets. At Buxton, we were looking at new ways to inspire our consumers using naturally derived ingredients that are good to drink. We saw a huge opportunity in this research into plants and accelerated this insight to create a beverage that provides more than just thirst-quenching refreshment.
“Our plant-infused spring water, Plant+Water by Buxton, is part of an exciting trend that recognises the benefits of plants, combined with magnesium*, to provide hydration with a gentle uplift to support the active lifestyle of our consumers.”
The product will be launched in recyclable bottles, made from 51% recycled PET.
Plant+Water by Buxton, which will be available to the convenience sector from September, has an RRP of £1.79 per 500ml bottle.
