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The promotion, which runs until the end of September, is the latest as part of Monster’s relationship with the gaming industry.
The promotion will see one lucky winner get their hands on a complete racing simulator package worth £2,500. The prize includes a PS4, a Playseat gaming chair, a curved TV screen, a steering wheel, pedals, and a game.
The competition can be promoted by retailers with POS and consumers can enter through the Monster Energy website. Retailers can request supporting POS – including posters, wobblers and barkers – from the CCEP Customer Hub Tools & Resources pages.
Simon Harrison, vice-president of commercial development at Coca-Cola European Partners GB, said: “Monster’s simulator promotion comes at a time when people have more time for gaming in the home.
“The supporting POS will deliver in-store theatre and resonate with shoppers and core Monster Energy fans – a must for retailers to activate.”
