Forrester eCommerce
JUNE 7, 2023
You need to deliver value to customers. Right? Wrong! Believing that your firm “delivers” value makes you the Hero. This is just like Neo in “The Matrix,” which tells a classic hero story of Thomas “Neo” Anderson, who is on a quest to free humanity from the Matrix. Trinity is his co-star.
Retail TouchPoints
JUNE 7, 2023
As the oldest members of Gen Z move into their mid-20s and the youngest enter their teen years, personal finance concerns are high on their list of worries. That sense of unease is to be expected from a cohort shaped by both the 2008-2009 Great Recession and the COVID pandemic, and it’s had a big impact on their shopping choices: nearly half ( 48% ) say they shop the most often at discount/off-price retailers, and 25% frequently patronize dollar stores.
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My Wife Quit Her Job
JUNE 7, 2023
Today I’m thrilled to have Brandon Young on the show. Brandon is one of the leading experts in Amazon private label, especially when it comes to Amazon SEO. He and his wife are eight figure sellers, and he’s also the co founder of one of the fastest growing Amazon software companies called Data Dive. In this episode, Brandon reveals his latest strategies on how to research and rank your products on Amazon.
Retail TouchPoints
JUNE 7, 2023
Editor’s note: As retail interfaces and systems continue to evolve, the way we design retail experiences to user needs and behaviors is also transforming. In the new series “Stimulating Retail,” join award-winning sensory designer and Harvard neuroscientist Ari Peralta as he breaks down the science and tech behind some of today’s most stimulating sensory retail experiences.
Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.
Forrester eCommerce
JUNE 7, 2023
Gen Z employees, those workers born between 1997 and 2012, are entering your organization and will account for 27% of the workforce by 2025. To counter the myths and misconceptions about Gen Z, we surveyed thousands of Gen Zers in multiple countries.
Retail TouchPoints
JUNE 7, 2023
In its latest move to appeal to the masses , Victoria’s Secret is expanding its assortment on Amazon Fashion to include lingerie and apparel. The brand’s Amazon store , which debuted in April 2022 , previously featured only beauty products. Propelled by the desire to “meets customers where they are,” the company plans to now make more than 4,000 items across the Victoria’s Secret and Pink labels available on Amazon, marking the first time the company will sell its lingerie and apparel beyond its
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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Retail TouchPoints
JUNE 7, 2023
Serta Simmons Bedding (SSB) will emerge from bankruptcy “in the near future,” according to a company press release. The retailer, which filed for Chapter 11 protection with the U.S. Bankruptcy Court for the Southern District of Texas in January 2023 , expects to return in a strengthened financial position, having substantially reduced its secured debt from approximately $1.9 billion to $315 million , a move that will also lower the company’s annual cash interest expense by more than $100 million
Forrester eCommerce
JUNE 7, 2023
Over the past 10 years, marketers, agencies, publishers, and adtech vendors have had to deal with complex collective challenges around consumer privacy, misinformation, viewability, fraud, and diversity and inclusion. Over the next 10 years, the $600 billion advertising industry will have to play its part in fighting climate change.
Retail TouchPoints
JUNE 7, 2023
In the wake of OpenAI’s explosion in popularity, every other ecommerce and marketing technology company appears to be hitting the market claiming to have an artificial intelligence solution. But the Federal Trade Commission has put opportunists on notice, writing in a blog post last month that “false or unsubstantiated claims about a product’s efficacy are our bread and butter.
Omnisend
JUNE 7, 2023
Reading Time: 6 minutes Many businesses wrongly believe that GDPR compliance is only required for businesses based in the European Union. But that is completely wrong. The GDPR applies to any organization, regardless of location, that processes or collects the personal data of individuals within the EU. This means that if your business collects data on EU residents, then you are subject to GDPR regulations, regardless of your business location.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Retail TouchPoints
JUNE 7, 2023
Amazon has inked a deal to give its sellers access to the 3D visualization platform Hexa , which will help merchants easily create 3D and augmented reality content for their Amazon product pages. Hexa uses AI to create 3D content for brands based on 2D assets like product images or designs. Amazon sellers can now use Hexa’s technology to create high-fidelity 3D models of their products with AR compatibility.
Ecommerce Platforms
JUNE 7, 2023
Printify vs Print Aura: Which platform offers the best solution for print on demand companies ? Both considered reputable tools in the print on demand space, Printify and Print Aura help business leaders, creators, and would-be retailers alike to create and sell a host of customized products. Both of these tools integrate with a variety of ecommerce platforms and online marketplaces, ensuring designers can add their customizations to products quickly and seamlessly, as well as automating a varie
Retail TouchPoints
JUNE 7, 2023
The National Retail Federation (NRF) named five retail industry leaders to its Board of Directors at its summer board meeting in Washington, D.C. The new members are notable for including executives from a solution provider specializing in marketplace technology as well as a cloud services provider, indicating the growing importance of these segments of the industry.
Ecommerce Platforms
JUNE 7, 2023
While trying to improve conversion rates for an online store, you often hear about A/B testing, speeding up the checkout, or displaying customer reviews. But what about testimonials? They’re like online reviews, except your business has more control over them, and they come from real customers, providing an extraordinary look into what customers can expect from your products and company.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
FastSpring
JUNE 7, 2023
Announcing: Chargeback Overview Dashboard When running a business online, chargebacks are, unfortunately, almost inevitable. Whether there’s an issue with an order, or someone wants to take advantage of the system and fraudulently issues one, it’s important for business owners to keep on top of chargebacks that happen on transactions. To that end, we’ve launched our new Chargeback Overview Dashboard to help you see and react to your chargebacks.
Fabric
JUNE 7, 2023
Dropshipping furniture is fast becoming an attractive business model for many furniture retail brands—especially if you can find trusted, reliable, and high-quality suppliers. Statista found that the global furniture market hit $694.32 billion in 2022 and is expected to continue increasing at a compound annual growth rate (CAGR) of 5.02% through 2027.
Store Growers
JUNE 7, 2023
Last Updated on June 10, 2023 Adding the right categories helps your products to be matched with the right search queries. That’s what Google’s product category aims to define, the right category of products for the right searches. In this article, we discuss what google_product_category is, how it’s used in Google Shopping , which format is accepted, and how it relates to product_type.
Fabric
JUNE 7, 2023
Dropshipping furniture is fast becoming an attractive business model for many furniture retail brands—especially if you can find trusted, reliable, and high-quality suppliers. Statista found that the global furniture market hit $694.32 billion in 2022 and is expected to continue increasing at a compound annual growth rate (CAGR) of 5.02% through 2027.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Store Growers
JUNE 7, 2023
Last Updated on June 7, 2023 Adding the right categories helps your products to be matched with the right search queries. That’s what Google’s product category aims to define, the right category of products for the right searches. In this article, we discuss what google_product_category is, how it’s used in Google Shopping , which format is accepted, and how it relates to product_type.
Fabric
JUNE 7, 2023
Dropshipping furniture is fast becoming an attractive business model for many furniture retail brands—especially if you can find trusted, reliable, and high-quality suppliers. Statista found that the global furniture market hit $694.32 billion in 2022 and is expected to continue increasing at a compound annual growth rate (CAGR) of 5.02% through 2027.
SheerID
JUNE 7, 2023
With invited personalization, brands invite customers to share data about themselves and reward them with a tailored customer experience.
Omnisend
JUNE 7, 2023
Reading Time: 9 minutes One of the most common SMS marketing myths is that it’s spammy, and it doesn’t work. But guess what? According to a recent survey, 70% of consumers said they sign up to receive SMS marketing messages. This means that SMS marketing is still a preferred channel for consumers and all you need is the right SMS marketing tool to launch your campaign.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
365 Retail
JUNE 7, 2023
Half of UK shoppers say they no longer need a physical wallet or purse, swapping it for a digital wallet on their phone. That’s according to new research from omnichannel customer engagement platform SAP Emarsys to mark the launch of its Mobile Wallet. The study of 2,003 UK consumers suggests that the adoption of the mobile wallet is a generational change in the UK, with 67% of shoppers who make purchases via their mobile wallet aged 18-24 comfortable without a physical wallet compared to just 3
RetailDive
JUNE 7, 2023
The company’s ad division is drawing from a traditional shopper marketer playbook by in-housing product demos and testing ads in its radio network.
MakeWebBetter
JUNE 7, 2023
In today's digital era, businesses are scrambling to streamline operations, sprinkle some magic on customer experiences, and ka-ching their way to overflowing revenue streams. Success in all areas is challenging. Particularly when you have limited workflows, the managing becomes overwhelming. The answer to all this is a CRM system. When [.] The post 5 Reasons Why CRM Payment Integration Is A Must-Have For Your Business appeared first on MakeWebBetter.
RetailDive
JUNE 7, 2023
Ever-changing trends and flashy brands like E.l.f. Cosmetics are challenging giants like Estée Lauder and L'Oréal to draw from a new playbook.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
365 Retail
JUNE 7, 2023
Amperity , the leading enterprise customer data platform (CDP) for consumer brands, has announced Forever 21 has selected Amperity to ‘maximise the value’ of its omnichannel customer data. With Amperity, Forever 21 will be able to provide more relevant, personalised customer experiences. reach more consumers, while enriching advertising campaigns through insights on cross-channel behaviour, data science scores, and content affinities.
RetailDive
JUNE 7, 2023
Steve Oblak, who is leaving the company after 14 years, will be succeeded by Jon Blotner, who oversees the company’s private labels and specialty retailers.
365 Retail
JUNE 7, 2023
Next generation delivery management platform, Scurri , whose retail and brand partners include Vision Direct, Biscuiteers and Natural Baby Shower, today announced two new strategic appointments as it continues to scale growth in the United Kingdom. Following its launch in 2010, Scurri has grown to a business that processed over €10bn worth of global shipments in 2022, with €15.3million investment raised to date from private angel investors, institutional VC investors and the Irish Government dev
RetailDive
JUNE 7, 2023
The apparel box e-retailer, focused on profits and expense cuts, is closing two warehouses, but analysts wonder when revenues will rebound.
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Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.
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