Fri.Mar 31, 2023

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How to Maximize Operational Efficiency with Automated Workflows

Digital Doughnut

In today's fast-paced business environment, maximizing operational efficiency is crucial for organizations to stay competitive and achieve their goals. One way to achieve this is through the use of automated workflows.

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Revealing The Finalists For Forrester’s Customer-Obsessed Enterprise Award — APAC

Forrester eCommerce

We’re excited to announce the finalists for the inaugural Customer-Obsessed Enterprise Award for APAC. Each finalist impressed us with their clear CX visions, sophisticated measurement architectures, and ability to align their organisations.

Customer 370
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Top Wish Execs Share Plan for Winning Back Consumers, Beginning with ‘Wishmas’

Retail TouchPoints

When Wish debuted in 2010 it took the U.S. by storm, rising to the top of the app charts and garnering millions of fans, until consumers began to realize the cost of those ultra-low prices — long delivery times and often poor quality products. Now, 12 years later, the similarly meteoric rise of apps like Shein and Temu has proven there’s still demand for Wish’s original proposition.

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Customer Obsession Pays Dividends

Forrester eCommerce

Customer obsession starts with deeply understanding your customers’ needs and flows through to aligning your business operations to serve them profitably.

Customer 369
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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Reports: Amazon Faces a 6-Day Worker Strike in April and a Class Action Lawsuit in the UK

Retail TouchPoints

Amazon associates at a UK warehouse reportedly plan to strike for six days in April in a dispute over pay, according to Reuters. Additionally, the retailer is reportedly facing a $1 billion class action lawsuit that claims its Buy Box has been used to direct sales to its own products rather than help shoppers find the best deal, according to CNBC. The GMB trade union has announced that more than 560 workers in Coventry will walk out from April 16 through 18, then again from April 21 through 23,

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Inclusive Insurance Is A Massive Business Opportunity — If You Do It Right

Forrester eCommerce

Insurers must focus on the ‘S’ of ESG to grow the market — and their revenue. Here’s how insurers can overcome top challenges and achieve scale.

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What I’m Looking For At RSA Conference 2023

Forrester eCommerce

The countdown begins! I’ve confirmed the last 1:1 meeting spot on my calendar. The Forrester team is preparing for a panel discussion and topic tables at our client meet-and-greet event. I’m glad that track sessions and keynotes will also be available on demand.

Events 195
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Retailers Must Embrace Financial Services, and Quickly

Retail TouchPoints

Retailers know that customer engagement must be the focus of their marketing efforts. And it’s increasingly clear that brands that embrace financial services within the customer journey are scoring highly on engagement scores. The only problem is, for many retailers, the idea of becoming involved in the financial transaction part of the journey is a leap too far.

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J.C. Penney, Sports Illustrated unveil swimwear collections

RetailDive

The partnership builds on last year’s apparel collection from the two Authentic Brands Group-owned entities, as both seek to burnish their brands.

Apparel 104
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The RealReal Upgrades Seller Experience in Bid to Bring in More Big-Ticket Items

Retail TouchPoints

As part of its ongoing effort to build a more efficient organization and reach profitability by early 2024, luxury resale platform The RealReal has revamped its seller experience. Called “RealService,” the enhanced concierge-style service offers sellers a more personalized experience that is, in part, a bid by the platform to secure more high-value inventory.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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A Global Business Calls for Global ESG

ESW

This article was first published on the Business & Finance website. Irish entrepreneur Tommy Kelly founded ESW (formerly eShopWorld) in 2010 when online shopping was still in its infancy. At the time, the company’s ambitious goal was to create a business that would respond to the needs of the biggest brands in the world and revolutionise how they approached their worldwide online presence.

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True Religion Expands into China on Multiple Fronts

Retail TouchPoints

True Religion has partnered with Aurorae Group, owner of Evisu Group , for its long-planned expansion into China. Key elements include opening 65 freestanding and shop-in-shop stores by 2026 and offering its jeans and sportswear on China’s major ecommerce marketplaces. A license agreement with Aurorae Group will cover both existing products and new ones developed specifically for the Chinese market, which is expected to represent 10% of True Religion’s global brand volume by 2026.

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30 travel email subject lines to explode your open rates [+examples]

Omnisend

Reading Time: 5 minutes Ready to jet-set your email marketing campaigns to new heights with some click-worthy travel email subject lines? Then buckle up, because we’ve got the ultimate travel-inspired subject line treasure map for you. In this article, we’ll explore 30 globe-trotting subject lines proven to skyrocket open rates and set your subscribers’ inboxes ablaze.

Travel 78
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Bed Bath & Beyond again warns of bankruptcy as it seeks to sell $300M in stock

RetailDive

The retailer terminated an earlier deal with Hudson Bay Capital Management that sought to raise over $1 billion.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Defining & Calculating Return on Ad Spend (ROAS)

CPC Strategy

Wondering how to calculate ROAS? This oft-spotted acronym is an integral part of gauging the success of certain advertising efforts within a given marketing strategy. Whether you’re looking for info to boost your general knowledge base or want to understand the relationship between ROAS and campaigns, this quick guide has you covered.

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E-commerce deal count, value dropped in 2022: report

RetailDive

The industry was impacted by increased macroeconomic pressures, but PitchBook found growth opportunities in buy now, pay later and re-commerce.

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How Much Does a TV Commercial Actually Cost?

CPC Strategy

While commercial advertising has changed dramatically in recent years, its effectiveness has remained steady. Advertising via commercials can bring significant attention and awareness to your brand.

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Under Armour names Steph Curry president of Curry Brand in expanded partnership

RetailDive

As part of the deal, Curry’s influence at the brand will now expand to include golf, women’s, youth and sportstyle categories.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Why Custom Magento Theme Must have for Your E-commerce Store

MagentoBrain

The world of ecommerce is becoming increasingly competitive, and having a visually appealing and user-friendly website is more important than ever. With its powerful features and flexibility, Magento has become a popular platform for building ecommerce stores. One way to make your Magento store stand out is by using a custom Magento theme. In this article, we will explore the many benefits of using a custom Magento theme for your eCommerce store.

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Build-A-Bear hires new chief marketer

RetailDive

Julia Fitzgerald is taking on the role after the company delivered its most profitable year in its history.

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20+ Connected TV Statistics & Advertising Insights for 2023

CPC Strategy

It’s no surprise that consumers across the world are cutting the cord to cable due to the increased popularity of streaming services and the accessibility of OTT and CTV.

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The Weekly Closeout: Apple introduces a pay later option and Walmart gives early access to Oreos

RetailDive

An initial verison of a BNPL service was introduced by Apple, while Walmart+ members get early access to the cookie brand’s new Blackout Cake flavor.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Your Adobe Summit 2023 Recap 

Blue Acorn

Couldn’t attend Adobe Summit in person this year? Don’t worry, Blue Acorn iCi has you covered! We’re recapping all of […] The post Your Adobe Summit 2023 Recap appeared first on Blue Acorn iCi.

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Mizzen+Main signs 5 PGA players

RetailDive

The DTC brand is deepening its ties in the sport by bringing on Mackenzie Hughes, Sepp Straka, Austin Cook, Max McGreevy and Harrison Endycott.

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Hybrid Marketing: The Benefits of Combining Print & Digital

Digital Doughnut

A powerful marketing strategy is key to a successful business. This connects corporations and customers, both in person and online. But how do you know which strategy is right for your company? Here, we will explore some of the main benefits of print, digital, and hybrid marketing.

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Chewy to close 2 fulfillment centers as it ramps up automation push

RetailDive

The closures will allow the pet goods retailer to flow more order volume through its newer, automated facilities, its CEO said.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Peanuts, Cracker Jacks and other foods are more expensive at the old ballgame

RetailWire

Food prices are going up at ballparks across America, according to Sodexo Live CEO Belinda Oakley. “It doesn’t matter what industry you’re in, everybody is noticing prices going up, and scarcity being an issue in certain product lines,” she said. “Of course, we were no exception to that.

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Connected TV Advertising: What CTV Is & How it Works

CPC Strategy

For evidence of the rise in streaming TV usage in recent years, most of us have to look no further than our own television sets. Linear TV (i.e.

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Kroger slows rollout of automated warehouses

RetailWire

Kroger remains committed to opening automated warehouses with Ocado even though it has only opened or planned 16 of the 20 it said it planned to open. “They expect to have loads of these warehouses. But when you do something new, you need to make it work really well before you scale it up massively,” said Ocado CEO Tim Steiner.

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Dynamic Yield unveils homegrown methodology for building a winning personalization program

Dynamic Yield

After working with countless brands across industries and geographies for over a decade, Dynamic Yield has developed a comprehensive playbook to help organizations of all maturity levels build a winning and scalable personalization program. The post Dynamic Yield unveils homegrown methodology for building a winning personalization program appeared first on Dynamic Yield.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.