Forrester eCommerce
JUNE 21, 2023
In an environment of tightening budgets and higher-than-ever expectations on marketing, marketing leaders are feeling pressure to perform and show results. A large part of the marketing organization’s budget is spent on campaigns each year, including generating demand, strengthening the brand, retaining customers, or enabling sales.
Retail TouchPoints
JUNE 21, 2023
Target has opened a Target Last Mile Delivery (TLMD) extension near its store in Smyrna, Ga. The new facility puts next-day delivery within reach of 500,000 additional customers for a total of more than 3 million in the Atlanta market. The facility already is delivering up to 1,500 packages per day, and Target plans to ramp up its capabilities further in the coming months.
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Forrester eCommerce
JUNE 21, 2023
Software is the expression of the business, and the rapidly evolving technology landscape drives high demand for skilled developers. If your business is a software business — and today, every business is a software business — it’s essential to keep the developers of that software happy and productive.
Retail TouchPoints
JUNE 21, 2023
Staples has launched tiered Total Support Plans to provide customers with access to 24/7/365 computer support. The new plans were developed to protect customers from viruses, identity theft, crashed laptops, accidents and other problems with a live agent available at any time of day. Customers who purchase a new computer at Staples or have an existing computer can select from one of three plans that all include varying levels of hardware and software protection and daily maintenance.
Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.
Forrester eCommerce
JUNE 21, 2023
Forrester is thrilled to announce its inaugural Security & Risk Enterprise Leadership Award, which will recognize security organizations that have transformed the security, privacy, and risk management functions to fuel long-term success. Learn how to apply here.
Retail TouchPoints
JUNE 21, 2023
Bed Bath & Beyond has reportedly said in court papers that it will run a separate sale process for BuyBuy Baby as it moves forward with the auction for its namesake chain, according to CNBC. Running a separate sales process could help bring in more bids for BuyBuy Baby, which has been attracting more attention than its parent company, in order to maximize its offer price.
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Retail TouchPoints
JUNE 21, 2023
Amazon has announced the dates of its annual member sales bonanza, Prime Day, which this year will kick off at 3 a.m. EDT on July 11 and run through July 12. As always, Amazon is touting the vast slate of deals that will be available to Prime members on both Amazon products and other brands, including Lancôme , Peloton , Sony and Victoria’s Secret (which recently expanded its Amazon assortment), among many others.
Ecommerce Platforms
JUNE 21, 2023
Shopify vs Printify: Which solution should you invest in for your company? The decision can be difficult to make. After all, while both Shopify and Printify are tools designed to help would-be entrepreneurs build their own businesses, they both offer very different services. Shopify is a comprehensive ecommerce and website building platform, while Printify is a print-on-demand service, offering product creation and fulfillment support.
Retail TouchPoints
JUNE 21, 2023
For as long as shrink has been an issue in retail, it’s primarily been tied to human mistakes or crime. Theft, store associates mislabeling items and products getting damaged in a warehouse or store are three human examples that unfortunately impede profits. These reasons are why retailers consistently turn to technology for help. Some ways retailers have turned to technology for shrink reduction include RFID tags on products to cut down on theft, robots in aisles to check labels and automated p
RetailWire
JUNE 21, 2023
Dollar General plans to expand its DG Market format, which sells fresh produce, meat and dairy products, to 5,000 stores by the end of the year. The chain asserts that many of these stores are in food deserts and need what it sells.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Retail TouchPoints
JUNE 21, 2023
Parents and caregivers are always on the lookout for activities to keep their kids engaged during the summer months, and Michaels has tapped into this need — and not coincidentally, creating new opportunities to build customer loyalty — through Camp Creatology. The program is celebrating its 10th year this summer, and one reason for its success is that its omnichannel structure lets parents and kids participate when and how they want.
Digital Doughnut
JUNE 21, 2023
Finding the right digital marketing consultant for your business can be daunting. In this blog, we discuss a few key factors to consider that can help make the selection process easier.
RetailWire
JUNE 21, 2023
Target is testing an expansion facility in Smyrna, GA, to make next-day deliveries to customers in communities farther from its stores. More than 90 percent of Target’s online and app orders are filled in stores. Target Delivery Driver Expansion Currently, being a Target delivery driver entails a contracted position similar to Instacart or Uber.
Digital Doughnut
JUNE 21, 2023
The shift from “traditional” to digital marketing was, at first, a ground-breaking one. The goal was to revolutionise the delivery of ads in innovative and increasingly effective ways. However, over the last 20 years or so, digital marketing has strayed far from the initial promise, falling under scrutiny from regulators, CEOs and consumers alike. Instead of reinventing the industry, the shift to digital has overwhelmed consumers with intrusive and irrelevant ads, prompting the question: what we
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
RetailDive
JUNE 21, 2023
The e-commerce giant “duped millions of consumers” into enrolling in its Amazon Prime membership, the FTC alleges in its complaint.
Profitero
JUNE 21, 2023
19% of leaders now use a "democratized" eComm structure, up 20% from last year, according to Profitero's latest eCommerce benchmark study. This means eComm responsibilities — whether it’s auditing the digital shelf, managing content, buying retail media or educating retailers — are distributed throughout the marketing and commercial teams rather than centralized in one specialized team.
GetElastic
JUNE 21, 2023
In today’s market, merchandisers are facing the pressure to increase conversion rates and customer lifetime value by creating engaging, personalized commerce experiences. While a Composable Commerce approach promises the flexibility to meet the requirements quickly, the reality is that complexity of building a frontend has left brands with heavy reliance on technical teams, delayed time-to-market for new features & experiences, and expensive time-consuming integration builds.
RIS News
JUNE 21, 2023
Whether it’s online or in-store, retailers will need to continue to look for ways to innovate the retail customer experience to stay competitive in the market. This includes clienteling, omnichannel selling, and robust remarketing.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
CPC Strategy
JUNE 21, 2023
As marketers, we thrive on examining conventional metrics such as CTR (Click-Through Rate), CPC (Cost Per Click), bounce rates, and ROAS (Return on Ad Spend). However, there is an additional acronym that deserves a place in your marketing vocabulary: MER (Marketing Efficiency Ratio).
RetailDive
JUNE 21, 2023
Greg Unis will oversee the namesake and Pink brands, while former Torrid executive Anne Stephenson will become the company’s chief merchant.
CPC Strategy
JUNE 21, 2023
Amazon frequently reports a discrepancy between the expected number of units and the actual quantity obtained when they receive shipments into their FBA network. But in many cases those units aren’t missing from sellers’ shipments. They are actually lost under Amazon’s responsibility, during transport to and between warehouses, or during the receiving and storage process.
RetailDive
JUNE 21, 2023
Both red-letter events are exclusive to members. Target Circle is free to join, while Amazon Prime costs $139 annually.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Prisync
JUNE 21, 2023
Willingness to pay plays a crucial part in pricing your products in the online or physical world. Get this right and you'll be steps ahead.
RetailDive
JUNE 21, 2023
The DTC activewear brand released the gender-neutral capsule on Tuesday, about two months after naming four new C-suite executives.
RIS News
JUNE 21, 2023
VF Corp is tapping into the tech world for its latest big leadership move, appointing former Logitech head Bracken Darrell as its new president and CEO.
RetailDive
JUNE 21, 2023
The discount retailer announced a long-term succession plan, which includes Rentler serving as a senior adviser after exiting the top role.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
CPC Strategy
JUNE 21, 2023
The only constant is change, and Google certainly takes that phrase to heart when it comes to algorithm updates. They are consistently making tweaks and updates to enhance their overall user experience and aim to elevate the quality of the search results they provide.
RetailWire
JUNE 21, 2023
UPS workers have authorized a strike against the delivery service if negotiations between the Teamsters and the company fail to produce a deal on a new five-year labor contract. Workers are seeking better working conditions and a more significant cut of the company’s profits. UPS’s profits have risen $11.
RetailDive
JUNE 21, 2023
Online shoppers receive 15% off when they use a specific code — but doing so makes the entire purchase final.
RIS News
JUNE 21, 2023
Kroger reports a detailed a focus on data analytics and AI-driven personalization to innovate the customer and employee experience.
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Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.
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