Nisa introduces Halloween and Christmas pre-sell event

The symbol group’s marketing team has created a digital platform for the next set of seasonal campaigns to host a series of short videos delivered by the Co-op Food development team who give background and insight into the trends that have shaped the ranges, the innovation available this year, and key lines partners should stock.

Nisa says it is the first time a pre-sell event has been supported in this way and similar events will follow later in the summer for the fresh Christmas pre-sell.

Jonny Lambert, Co-op brand planning and communications manager (wholesale), said: “Along with insights and category information from the experts, Nisa partners can scroll through all the different categories for both seasonal events and select the products they want to have in stock in their stores later this year. We’re really excited to be sharing a fantastic range including a great selection of NPD.”

The full 260-page pre-sell brochure featuring the Halloween and Christmas ranges has also been made available to partners with the full range of products to view and order.