Tue.Mar 19, 2019

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Measuring Ecommerce Ad Attribution for Maximum Impact

Optimizely

When it comes to ad attribution across channels like Facebook, Instagram, and Google, many marketers only look at cost-per-click (CPC). They get excited by the number of clicks on their ads, invest more in the channels that led to the most clicks, and consider their job done. But do you know how many of those clicks actually led to revenue?

eCommerce 259
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What specifies a web application as a Progressive Web App (PWA)

GetElastic

For more background and further explanation on what PWAs truly are, check out the previously published article, What’s all the hype with Progressive Web Apps (PWAs). This second installment in the PWA series will explore the browser technologies that make PWAs possible, including what specifies a web application as a PWA. .

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Edge SEO for eCommerce: How to Spend Less for Faster SEO Implementation

Inflow Insights

In this article, we’ll be discussing a unique strategy currently gaining steam in SEO circles. In this article, we’ll discuss what Edge SEO is, how it works, and outline some specific use cases for your eCommerce site that make it easy for even non-developers to implement several specific SEO changes in a hurry.

SEO 128
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17 Charts That Show Where Content Marketing is Heading

Kissmetrics

articles a week. Content marketing is no longer a game of cranking out hundreds of articles a month. On top of that, you’ll find that you will save money in the long run as contractors and consultant tends to be cheaper than full-time employees. You need to write on average 5.7 Out of the 183 blogs we talked to, they publish 22.8

Marketing 279
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Ecommerce Google Analytics Metrics to Monitor

ecomdash

In this article, we explain the best metrics to watch for ecommerce if you’re using Google Analytics. The data that goes through your site has more “magic” in it than a crystal ball. The key is knowing what to look for; otherwise you could get lost in all those numbers. Audience.

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7 Steps to Growing Your Email List with Quizzes

Email Audience

You can also research Quora articles, Facebook groups, and online forums to learn more about your audience’s pain points. But to attract the audience in the first place, you already need to have the content. Surveys and polls on your website and social media are some of the best ways to get to know your audience better.