Crisp ‘n Dry unveils new pack design and TV advert

By Éilis Cronin in Grocery 23rd November 2020

Oil brand Crisp ‘n Dry is launching a new pack design to celebrate its 50th anniversary, supported by a TV campaign.

The new design highlights the brand’s “key messages”, including its 100% rapeseed oil offering and high in Omega 3 health credentials.

To support the new design, the brand is running a TV advert to “emphasise the brand’s heritage and inspire viewers to create crowd-pleasing dishes for generations and mealtimes whilst highlighting the versatility of the oil”.

Kim Matthews, commercial director for Crisp ‘n Dry said: “Crisp ‘n Dry has been supporting mealtimes for 50 years now – whether it’s browning and basting or roasting and frying, we want to continue this for the next fifty years and beyond.

“The new branding and TV campaign marks the occasion in a contemporary way, whilst acknowledging its fantastic brand heritage and we’re thrilled to finally see the products on supermarket shelves.”