Tue.Sep 17, 2019

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Google’s New Link Building Guidelines

Kissmetrics

And even if they didn’t label me as a guest contributor, Google can use other signals to figure out that this link shouldn’t be given much weight when it comes to SEO just by reading the URL structure of that article on Forbes. Let’s take a closer look at the URL. Do you see the big issue with the URL?

SEO 278
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Deep Dive Into the Retail Personalization Index Top 10: The Home Depot

Sailthru

Articles and videos can be filtered by interest and experience level, and the blog even boasts a “just for you” filter, which learns people’s interests in order to recommend relevant content — all of which is shoppable, of course. Customers can learn those things online, too, thanks to The Home Depot’s comprehensive online content.

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Long Tail Keywords for eCommerce: Our Advanced Strategies to Rank for and Profit from Them

Inflow Insights

Yet, a bunch of articles from 3rd parties like magazines and the PETA listing vegan makeup brands are what come up. This shows you what people are actually clicking on because it matches their intent. For example, you might think that someone with the intent to buy would type a keyword like “vegan makeup.”.

eCommerce 120
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From Behind the Lens: Marketing Unboxed Outtakes

Optimizely

It’s me, the camera operator for Marketing Unboxed. I help set up the equipment, frame the shot so that Tim’s hair isn’t cut off, and make sure the camera stays in focus so we don’t have to reshoot the entire thing. It’s painstaking work.