Talking Retail Grocery and product news for independent retailers
The company believes that with the average soft drink buyer purchasing more than five flavour variants across the past 12 months, and 41% of energy drink users saying they would try an exotic/tropical fruit flavour, Red Bull Summer Edition is a must-stock for retailers.
The company added: “The new Red Bull Edition is an exciting addition to Red Bull’s product range and is set to drive overall category growth and revive the growth of flavours in the Sports & Energy category. Insight shows that flavours are incremental in encouraging new users, with 10% of new shoppers purchasing an edition… Red Bull Summer Edition is set to land well with new shoppers whilst exciting existing shoppers, with its initial bright profile and stand out red can drawing shelf attention.”
The new Red Bull Summer Edition, which will be supported by an in-store marketing campaign, is available in 250 ml cans for purchase from early July.
Red Bull Summer Edition retails at £1.35 per can.
