Boost kicks off biggest ever campaign

By Éilis Cronin in Soft Drinks 10th September 2020

Boost Drinks is launching a £1.2m campaign to “continue to build brand awareness among consumers, build range familiarity, and brand aspiration”.

The “Choose Now” campaign will showcase the brand’s entire range, including its energy drinks, sports drinks, and ready-to-drink chilled coffee variants.

It will consist of three TV adverts running across Sky TV channels and across digital displays across London, as well as out-of home advertising across billboards and buses from 21 September.

This will be supported by social media and digital advertising on YouTube, in-store POS and a new trade facing website to “bring the campaign to life”.

Adrian Hipkiss, marketing director for Boost, said the campaign is aimed at “generation hustle” – people for the “everyday juggle” who have “intense lifesyles” and hobbies outside of work.

Shoppers will be in with a chance to win a share of £10,000 to put towards their own hobbies or initiatives, which will be promoted across Boosst’s online platforms.

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