Thu.Jan 04, 2024

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Understanding Economy Pricing: Is It the Right Strategy for Your Business?

Wiser

Companies continually grapple with the best approach to set prices that would not only cover costs but also attract and retain customers. One such approach to consider is economy pricing. Adopting certain pricing strategies could mean the difference between a thriving business and one that struggles to keep its doors open. The question that arises, however, is whether economy pricing is the right fit for every business.

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Time Is Money: Maximizing Productivity With a Retail Intelligence Solution

Dynamic Action

Summary As a retailer, your week is often packed with hours of manual work. With retail intelligence, you gain crucial time back in your day to focus on the more creative aspects of your job. A retail intelligence solution contextualizes and democratizes data, taking a lot of this manual work off of your plate by automating processes. This technology allows you to focus on driving successful strategies, building assortments, running promotions, and more.

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Digital Accessibility Vendor Level Access To Acquire UserWay In A First-Of-Its-Kind Deal

Forrester eCommerce

The accessibility community was abuzz with reactions to news that digital accessibility platform vendor Level Access plans to acquire accessibility overlay provider UserWay.

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TikTok Taps Peloton for New Fitness Content Hub

Retail TouchPoints

TikTok and Peloton are teaming up to launch a new fitness hub on the social media platform — #TikTokFitness — marking the first time that Peloton will produce bespoke social content for a partner outside of Peloton-owned channels. Within the new space on TikTok, Peloton will have its own dedicated hub — #TikTokFitness Powered by Peloton — that will include select live Peloton classes (with and without equipment required), original Instructor series, ongoing creator partnerships, Peloton class cl

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Winning At Digital: Building A Purposeful Digital Marketing Team

Forrester eCommerce

Learn how to communicate the capabilities and competencies needed to deliver compelling digital customer experiences and advance your business strategy.

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Fueled by Discounts and BNPL, Online Holiday Sales Grow 4.9%

Retail TouchPoints

Online holiday sales increased 4.9% YoY, reaching $222.1 billion for the period from Nov. 1 to Dec. 31, 2023, according to Adobe Analytics. November’s sales total of $123.5 billion topped December’s $98.6 billion , fueled by strong Cyber Week sales of $38 billion. Consumers responded to steep discounts in key ecommerce categories, including electronics, where discounts peaked at 31% off listed prices (versus 25% in 2022); toys ( 28% versus 34% last year); and apparel ( 24% versus 19% ).

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Can the Last Mile Become a Fast Mile? Drone Delivery Could Make it Happen

Retail TouchPoints

Despite now being a regular occurrence around the world, for many, drone delivery still carries an aura of sci-fi mysticism. A recent study by Northwestern University found that drones and ground-based robots are particularly off-putting for consumers — even compared to other automated delivery options like self-driving cars. But that skepticism is increasingly at odds with other consumer demands, for sustainability, reductions in urban congestion, convenience and speed.

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Google Makes Good On Its Resolution To Deprecate Third-Party Cookies In 2024

Forrester eCommerce

Today, Google began rolling out Tracking Protection, a new feature that limits the use of cross-site tracking by deprecating third party cookies by default. Part of Google’s broader Privacy Sandbox initiative, this change affects 1% of Chrome users globally — about 30 million people.

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CVS Revamps Loyalty Program into Simplified Two-Tier Offering

Retail TouchPoints

CVS Pharmacy has evolved its loyalty program into two simplified membership tiers : the free loyalty tier will remain branded as ExtraCare, while the paid membership — previously called CarePass — has been rebranded as ExtraCare Plus. Launched nationwide in 2019 , the newly renamed ExtraCare Plus program currently has more than 6.5 million members, on top of the more than 74 million members of the basic ExtraCare program.

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Baby Boomers’ Shopping Habits | Salsify

Salsify

Baby boomers — those born between 1946 and 1964 — are the second-largest generation. They’re the predecessors to Generation X (Gen X), millennials, Generation Z (Gen Z), and Generation Alpha (Gen Alpha).

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Starbucks Extends Reusable Cup Program Across U.S. and Canada

Retail TouchPoints

Starbucks will now fill customers’ own clean cups with their favorite drink, whether they’re ordering in-store, via mobile or at a drive-thru. The retailer has been testing the reusable model in multiple markets since 2021 and expanded the program to stores in 12 Northern California locations in August 2023 , and it’s now available nationwide and in Canada.

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Over 100,000 sign petition for ex-Post Office boss to be stripped of CBE

TalkingRetail

A petition calling for ex-Post Office boss Paula Vennells to be stripped of her CBE has gained tens of thousands of signatures since the ITV drama Mr Bates vs The Post Office aired, reaching over 100,000.

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Secrets to Successful Alcohol Delivery: How to Minimize Risk and Protect Your Business

Retail TouchPoints

In recent years, alcohol ecommerce surged throughout the U.S. as 27 states made legislative reforms to permanently allow or substantially extend some type of alcohol delivery during the COVID-19 pandemic. Between 2023 and 2027, ecommerce alcohol sales revenue in the U.S. is forecast to continuously increase by nearly 21%, with 2027 total revenue expected to reach $20.48 billion.

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AI SEO for Brand Names

Practical eCommerce

Consumers search a company's name during purchase journeys. AI-driven search results complicate optimization tactics. The post AI SEO for Brand Names appeared first on Practical Ecommerce.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Apple Lawsuit Settled Over iTunes Gift Card Scams

RetailWire

Apple is settling a lawsuit that accused the tech giant of allowing fraudsters to exploit its iTunes gift cards and pocket a portion of the stolen funds.

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Levi’s Names New CEO as Chip Bergh Announces Retirement

RIS News

Chip Bergh, who has held the position of CEO at Levi’s for more than a decade, is set to retire in April this year. Michelle Gass, currently the president of Levi’s, will assume the role of CEO effective January 29, 2024.

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Xerox Announces Restructuring, Including 15% Workforce Layoffs

RetailWire

In a significant shift in strategy, Xerox, a global powerhouse in digital printing and document management, announced that it will reduce its workforce by 15%.

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Top 13 WooCommerce dropshipping plugins for 2024

Omnisend

Reading Time: 11 minutes Many people believe that starting a dropshipping business is as simple as getting set up and making money while putting in minimal effort. While dropshipping saves you the hassle of storage, shipping, and packing, there’s still much you’ll need to do to make your business successful. You’ll need to: Identify the best dropshipping plugins Monitor your store regularly Keep up with market trends, and more.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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SpaceX Accused of Unlawful Dismissals and a Toxic Work Culture

RetailWire

SpaceX, the renowned rocket and satellite manufacturer, is under scrutiny as a U.S. labor agency accuses it of illegally terminating eight employees.

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Party City balloon supplier Anagram exits bankruptcy

RetailDive

In a deal with a group of investors, the balloon manufacturer will operate as an independent company and continue supplying Party City.

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Walmart Partners With Unity on Immersive Commerce Plans

RIS News

Walmart is diving deeper into immersive commerce with plans to give Unity developers the ability to integrate Walmart’s commerce APIs directly into their games and apps.

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Peloton brings fitness classes to TikTok in bigger push for Gen Z

RetailDive

A co-branded content hub will reinforce the embattled fitness marketer’s recently introduced brand positioning around accessibility.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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TGI Fridays Abruptly Closes 36 Restaurants

RetailWire

Restaurant chain TGI Fridays has abruptly closed 36 restaurants as part of the brand's ongoing growth strategy.

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Walgreens slashes dividend as US retail drags in Q1

RetailDive

Traffic and sales at the company’s U.K. Boots locations benefit from strength in beauty, while in the U.S. it’s more focused on healthcare services.

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10 Onsite Marketing Examples In Ecommerce (for 2024)

Smile.io

Onsite marketing is a way to increase ecommerce visitor engagement and sales by focusing on customer data and personalization. With ad costs skyrocketing, focusing on converting existing traffic is as important as ever. How does onsite marketing differ from traditional visitor engagement strategies?  Unlike traditional tactics, onsite marketing relies on detailed customer segmentation data to track their path from discovering your store and products to making a purchase and beyond.

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Holiday shoppers spent ‘record’ $222.1B online: report

RetailDive

BNPL usage hit an all-time high during the season, with Cyber Monday as the largest day on record for the payment method, per Adobe.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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French Retailer Carrefour Stops Selling Pepsi & 7UP Over Prices

RetailWire

One of the world's leading supermarket chains, Carrefour, is taking a firm stand against the rising costs of living and rampant inflation. In a bold move, the French retailer has decided to cease selling PepsiCo products, namely Pepsi and 7UP.

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Digital Brands Group expects to earn $27M in revenue in 2024

RetailDive

The company, which is undergoing a strategic review, said it is working to boost shareholder value.

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New Year, new you | In focus: Healthier eating and drinking

TalkingRetail

Now is the time to prepare for the New Year surge in healthier eating and drinking. Looking to January, the festive season is over and key drivers such as Dry January and Veganuary are already under way.

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CVS and Ulta Beauty Revamp Loyalty Programs

RIS News

Learn how CVS Pharmacy and Ulta Beauty have revamped their loyalty programs.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.