Forrester eCommerce
DECEMBER 17, 2018
In my previous blog post on the MITRE ATT&CK Evaluations I developed a scale for rating the individual vendor evaluations and provided source code to help make the results more generally consumable. Since publishing this blog, I’ve been having a number of conversations with clients about the ‘tainted’ modifier in the recent MITRE ATT&CK evaluations […].
My Wife Quit Her Job
DECEMBER 17, 2018
Picture this scenario. A customer in your online store is about to checkout. But they see a discount code field in your cart, do a search for “YourStore.com coupons” and find a coupon from a deal site like RetailMeNot or Coupons360. But wait! You don’t have any outstanding coupons in your shop. The codes are fake!!! The customer then tries the fake coupon code on your shop and it doesn’t work so they leave to search for more fake codes.
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Forrester eCommerce
DECEMBER 17, 2018
Retailers are trying to differentiate their shopping experiences to win, serve, and, retain increasingly empowered customers. The first step to adding any website feature is to ensure you understand your customers, their needs, and journeys. You’re lost without it. Here are three examples of smart retail website features making online shopping easier in fashion today […].
RTP blog
DECEMBER 17, 2018
By Julian Waits, Devo Technology It was Christmas and my nieces and nephews asked for just one thing: Hatchimals. I was desperate to find them, but everywhere I looked was sold out. I was in a pinch. After some online sleuthing, things started to look up — a private seller had Hatchimals available for purchase on eBay. I got excited and purchased four, albeit at a significantly higher cost than I would have at a traditional brick-and-mortar store.
Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.
Fastr
DECEMBER 17, 2018
Yes, we know the struggle is real. And we also know that your budget isn’t unlimited. When it comes to sacrificing resources having […]. The post Low Budget Videos, High-Quality Marketing appeared first on Zmags.
Omnisend
DECEMBER 17, 2018
Many merchants turn to Klaviyo for email marketing needs, however, Klaviyo’s pricing is usually what turns them away. Luckily, when it comes to email marketing for online merchants, there are a plethora of Klaviyo alternatives out there. So I’ve compiled the 6 best Klaviyo alternatives if paying that price isn’t your jam. But before we Read more The post The 6 Best Klaviyo Alternatives for Ecommerce appeared first on Ecommerce Marketing Automation | Omnisend.
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Frooition
DECEMBER 17, 2018
The year is not quite over yet, but eBay expects net revenue between $2.85 billion and $2.89 billion for 2018. Whatever you want to sell on eBay, customers are there. And with eBay’s average visit duration being 50% longer than on Amazon, eBay is the perfect place to cross sell to browsers and increase your average sale value. Competition is fierce, trends change fast, and popular items can quickly fall out of fashion.
ESW
DECEMBER 17, 2018
So far we’ve discussed driving eCommerce revenue by using advanced marketing tactics and investing in user experience. If smart marketing builds qualified leads and UX increases conversions, focusing on user trust can help you earn loyal repeat customers. This third and final post in our series on driving revenue offers specific steps a direct-to-consumer brand can take to earn customer loyalty.
Sailthru
DECEMBER 17, 2018
It’s no secret that repeat customers are the best customers. As a result, the majority of the Sailthru platform centers on engaging and retaining customers across each unique customer journey. But our Overlays product aims to help marketers increase customer acquisition in addition to further engaging and converting site visitors. If someone is about to leave your website, a good overlay can encourage them to stay.
CPC Strategy
DECEMBER 17, 2018
It has been a roller coaster year for advertisers on the world’s largest social network. Data and privacy controversies rocked Facebook in 2018, > Read More. The post 12 Big Changes That Impacted Facebook Advertisers In 2018 appeared first on Retail Performance Marketing Blog - CPC Strategy.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Salsify
DECEMBER 17, 2018
We’ve heard it time and time again, ecommerce is the future of retailing. With ecommerce sales representing 12% of global retail sales in 2018, and projected to increase to 18% by 2021, there is no doubt of the power and resiliency of digital commerce in the retailing world. The continued and unprecedented growth of ecommerce has become a catalyst for brands looking to benefit from consistent conversions and sustained growth online.
Jamf on Retail
DECEMBER 17, 2018
How will Windows 7 end-of-life (EOL) impact organizations? What does the future of device and user security look like? Jamf CEO, Dean Hager, weighs in on these and other 2019 technology predictions.
CPC Strategy
DECEMBER 17, 2018
When it comes to the importance of mobile in retail, the numbers speak for themselves: 77% of Americans own smartphones Over 60% of. > Read More. The post Make Your Website Mobile Friendly in 10 Steps appeared first on Retail Performance Marketing Blog - CPC Strategy.
Onilab User Guides
DECEMBER 17, 2018
Magento 2 can seem slower than other e-commerce platforms. Part of the problem is that Magento is a complicated system so sometimes developers just don’t know what slows it down. Most of the time, when your Magento 2 admin panel is slow it also means your front-end is slow. We’ve created the web’s best 2019 Magento 2 optimization guide to help you speed up your store.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Rishi Rawat
DECEMBER 17, 2018
Your order confirmation email doesn’t have to be boring.
Powerinbox
DECEMBER 17, 2018
Seasons greetings InsiderInbox friends! During this season of celebration and giving, we’re sharing a special treat with you, our insiders. This month, we’re chatting with Todd Lebo, CMO and partner at the research-based marketing firm Ascend2. In addition to Ascend2’s custom marketing surveys for clients, Ascend2 also surveys thousands of marketing thought leaders to find out what’s hot and what’s not, providing the summary result reports absolutely free on it’s website.
PERQ
DECEMBER 17, 2018
The post How to Re-Engage Online Visitors Ready to Leave Your Website appeared first on PERQ.
Salsify
DECEMBER 17, 2018
Director of Ecommerce.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Payoneer
DECEMBER 17, 2018
Technology continues to push forward, and the Internet is expected to play a bigger role in commerce in 2019 than ever before. Thus, it is vital for eSellers to recognize the most impactful trends affecting online businesses. The following is an overview of some of the top trends in eCommerce heading into 2019 so you can adapt your business to leverage them successfully.
iQmetrix
DECEMBER 17, 2018
The customer is always right! Except for when they’re not, but that’s a moot point when it comes to your customer service. With the holidays upon us, and an influx of new and returning customers in your store, delivering an exceptional customer experience is as important as ever but may not be as easy as it sounds!
Ecommerce Platforms
DECEMBER 17, 2018
Welcome to this Selz review! If you're new to the world of e-commerce and haven't heard of Selz, then you're in the right place. We're going to discuss everything from who Selz are, to what they offer, to what users think of their service, right here in this article. So, without further ado, let's dive into this comprehensive Selz review! Selz Reviews: Who Is Selz?
GetElastic
DECEMBER 17, 2018
API consumption has come a long way in the last few years. The industry has seen traditional commerce APIs revolve around catalog navigation, search, product information, checkout, etc. However, the industry is constantly changing and growing for the better. With the movement toward hypermedia REST level 3 APIs the ecommerce industry has once again adopted a modern trend in API layers and sparked the progression to these new technologies.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
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