Thu.Sep 13, 2018

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Learn From Last Year’s Best Black Friday and Cyber Monday Emails

Optimizely

Summer may just be wrapping up, but like every good B2C marketer, we have the holidays on our minds already. And how could we not, when last year’s sales for Black Friday and Cyber Monday shattered records yet again ? But that growth is a double-edged sword. There are more and more brands—including your competitors— vying for consumer attention and money this holiday season. .

B2C 210
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Design, Data Science, And The Algorithms That Run Our Lives

Forrester eCommerce

We encounter algorithms every day in many different experiences — from YouTube to Facebook to Uber. Personalization and individualization (impossible to do without algorithms) are hailed as keys to the experiences of the future and form the centerpiece of the very best and most seamless experiences. And computing capabilities and services make this more common […].

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Physical stores: Assets or liabilities?

Steve Dennis

Of course the obvious answer is “well, that depends.” As the intersection of economic feasibility and consumers’ willingness to adopt new technology hit a tipping point, for retailers that had invested big bucks in the brick-and-mortar distribution of music, books and games, the answer changed rather dramatically. Today’s retail apocalypse narrative is nonsense.

eCommerce 104
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Come And Join Us To Learn How Security Can Safeguard Your Digital Investments And Help You Serve Your Customers Effectively

Forrester eCommerce

Security is one of those words that is associated with hackers, reputational failures, and fear, uncertainty, and doubt. I disagree: Security, when done properly, can be one of the biggest investments you make. It is crucial to building customer trust and safeguarding digital investments. Furthermore, responding well to a breach can enhance shareholder value and […].

Customer 170
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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Actionable Insights: How to Take the Next Step with Your Data

Wiser

Better data leads to better decisions. However, it’s the latter part—decisions—that is often the biggest challenge for brands and retailers. You have the raw data, but how do you convert it into actionable insights? This is something that we think about a lot. We’re constantly in search of better solutions to not just provide data but illustrate a clear path forward.

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A Just-Published Forrester Wave™ Proves That B2B Commerce Suites Have All Grown Up

Forrester eCommerce

We’ve just published “The Forrester Wave™: B2B Commerce Suites, Q3 2018,” and B2B companies, you’re in luck — you now have a viable list of options with a focus on B2B. We battle-tested the 12 most significant vendors — Apttus, Episerver, Handshake, IBM, Insite Software, Intershop, Magento, Oracle, Salesforce, Sana Commerce, SAP, and Unilog — […].

B2B 170

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3 Halloween Ecommerce Marketing Tips

ecomdash

Make way, Thanksgiving weekend and the winter holidays — there’s a new member to the high-rollers’ club. According to new evidence , Halloween spending in 2017 reached a new record high, $9.1 billion. That’s up from the $8.4 billion of the year before, and about half of the total sales from Thanksgiving weekend 2017 , $19.62 billion. For online retailers, it’s a new and largely underutilized opportunity for you ecommerce marketing strategy.

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[Infographic] What You Need to Know about Online Payment Processing

FastSpring

It doesn’t matter if you’re an established digital business or an up-and-coming online store looking to sell software, digital downloads, or digital content, a key part of selling online is making sure you’re familiar with how online payment processing works. However, many businesses quickly realize that is easier said than done. Especially since there is a lot of technical jargon and terminology within the payment ecosystem.

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How to Increase Sales With Ephemeral Video Content on Instagram

Lemonstand

Long gone are the days when you could use traditional advertising channels to promote your product successfully. Modern customers crave interactivity and authenticity. For marketers, this means finding new and creative ways to reach your target audience. Instagram is a great channel to engage your target market in a new and more genuine way. Using Instagram to share ephemeral video content – which disappears within just 24 hours – can be a great strategy for online retailers to incre

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Crayons: Using integrated eCommerce tech to accelerate toyland growth

TradeGecko

With teachers and kids in both families, it’s no surprise that Jonathon and Sheyne Ladmore, and Davin and Rene Gibb took to careers in the educational toy market like ducks to water.

Toys 60
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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The ROI of PXM: Using PIM, Syndication and Analytics to Transform Your Digital Business

Salsify

Earlier this year Salsify commissioned Forrester Consulting to conduct a Total Economic Impact (TEI) study and examine the potential return on investment companies may realize by deploying Salsify’s Product Experience Management (PXM) platform. The study provides a much-needed framework you can use to evaluate the potential financial impact a technology investment could have on your organization.

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Crayons: Using integrated eCommerce tech to accelerate toyland growth

TradeGecko

With teachers and kids in both families, it’s no surprise that Jonathon and Sheyne Ladmore, and Davin and Rene Gibb took to careers in the educational toy market like ducks to water.

Toys 60
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4 Tips for International eCommerce Success

Kibo

Merchants are increasingly looking beyond U.S. borders to attract new customers. While the […]. The post 4 Tips for International eCommerce Success appeared first on The Omni Channel.

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Can You Do Omni-Channel Order Management Manually?

OrderDynamics

Can You Do Omni-Channel Order Management Manually? The other day I was floored by a discussion with a friend. Yes, it was a geeky conversation. We were talking about retail technology. You know, omni-channel order management, POS systems, and other supply chain tech topics. Part of what my friend discussed with me was a client of his firm. They had three full-time employees manually routing orders!

Channel 50
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Beating Black Friday Cyber Monday with a Strong Brand Community

Smile.io

As a merchant, you’re probably excited that the Black Friday Cyber Monday season is almost upon us. After all, this time of year traditionally gives your brand a fantastic burst of business.but is that business actually valuable?

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9 Awesome Examples of Fashion & Accessory Websites

Weebly

The best fashion brands convey a lifestyle, an appeal, an aspiration. The same can be said of fashion websites. Through beautiful photography, inspiring brand stories and show-stopper promotions, a well-designed fashion website can influence visitor behavior in all the right ways. While fashion itself may be seasonal, the keys to a professional fashion online store are universal.

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Employee Spotlight: Jessica Cohen

Dynamic Yield

Employee Spotlight is a series meant to surface stories of the amazing individuals behind our omnichannel personalization platform. This month meet Jessica, a Team Lead from Customer Success. The post Employee Spotlight: Jessica Cohen appeared first on Dynamic Yield.

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Distributed Order Management (DOM): What It Is, Why It’s Necessary, How to Get Started

Etail Solutions

The following is an excerpt from an article written by Michael Anderson, Etail’s co-founder and CEO, that was published by Multichannel Merchant on August 28, 2018. Omnichannel commerce is now a basic competitive requirement. It allows merchants to better understand their customers and deliver a seamless and personalized experience. But enabling customers to buy from anywhere, pick up… The post Distributed Order Management (DOM): What It Is, Why It’s Necessary, How to Get Started app

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Employee Spotlight: Jessica Cohen

Dynamic Yield

Employee Spotlight is a series meant to surface stories of the amazing individuals behind our omnichannel personalization platform. This month meet Jessica, a Team Lead from Customer Success. The post Employee Spotlight: Jessica Cohen appeared first on Dynamic Yield.

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4 Problems that Result from Ineffective Staff Scheduling and How to Solve Them

iQmetrix

The following is a guest blog post by iQmetrix integrated partner and streamlined scheduling experts, Humanity. Retail is without a doubt one of the most difficult industries to work in when it comes to the complexities of employee scheduling—there is so much work needed from everyone involved Most retail businesses employ hourly staff who have constantly changing availability, schedules, and needs.

Blog 22
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9 Fashion & Accessory Brands with Awesome Weebly Websites

Weebly

The best fashion brands convey a lifestyle, an appeal, an aspiration. The same can be said of fashion websites. Through beautiful photography, inspiring brand stories and show-stopper promotions, a well-designed fashion website can influence visitor behavior in all the right ways. While fashion itself may be seasonal, the keys to a professional fashion online store are universal.

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With the AUD at a Two-Year Low, The Time is Right to Sell Abroad

Payoneer

For anyone paying attention to the currency markets in recent days, it’s no secret that the Australian dollar has taken a beating, most notably against its US counterpart. The AUD/USD exchange has fallen to a two-year low, and there doesn’t appear to be a major correction in sight. According to analysts, there are plenty of reasons for the AUD’s poor performance – weak Australian retail data and stagnant wage growth have been cited as two causes of the market turmoil.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Keeping And Maintaining The Interest Of Customers Online

ItemMaster

The ecommerce market is booming in every sense of the word. Thanks to this bright and ever advancing technological age, consumers are able to search for and purchase anything their heart desires at the touch of a button. However, with ease of access comes increased competition; with so many sources offering the same (or very similar) products, consumers have become pickier in their decision making process.

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Keeping And Maintaining The Interest Of Customers Online

ItemMaster

The ecommerce market is booming in every sense of the word. Thanks to this bright and ever advancing technological age, consumers are able to search for and purchase anything their heart desires at the touch of a button. However, with ease of access comes increased competition; with so many sources offering the same (or very similar) products, consumers have become pickier in their decision making process.