McCain adds Waffle Fries to range

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McCain is adding Waffle Fries to its portfolio of potato products “inspired by the casual dining sector”.

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Waffle Fries will be available to convenience stores in a 550g bag retailing at £1.99.

McCain said the launch is in response to the popularity of lattice fries in the “quick service restaurant” market and to “allow shoppers to recreate an ‘at-home restaurant’ experience”.

McCain marketing director Mar Hodge said: “We know that now, more than ever, consumers are shopping for the ‘at-home’ restaurant as families turn to replicating their favourite restaurant-style experiences at home and Waffle Fries are the perfect side or sharer to accompany these types of meals.”

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