Thu.Jul 06, 2023

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Generative AI Has Answers, But SEO Practitioners Are Still Guessing

Forrester eCommerce

We answer two of the most common questions we've been hearing about generative AI's potential impact on search engine optimization.

SEO 370
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Has the Age of Shoppable TV Finally Arrived? NBCU is Banking on it.

Retail TouchPoints

Almost as long as there has been TV, there has been the dream of television-enabled commerce (beyond simply running commercials and hoping viewers act on them, of course). As far back as 40 years ago multiple companies have tried to make “interactive television” a reality, beginning with Warner’s QUBE in 1977 and followed by GTE’s mainStreet , Time Warner’s Full Service Network and Bell Atlantic’s Stargazer.

Banking 325
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CX APAC 2023 Highlights: Taking A Bold Stance

Forrester eCommerce

Forrester’s CX APAC 2023 was an incredibly successful event, sharing vast industry knowledge and experience across two days of keynotes, track sessions and case studies. We want to thank everyone involved in making the event such a success, in particular our amazing lineup of industry speakers without whom this event would not have been possible.

Events 195
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Snoop Dogg’s Petwear Brand Rolls into Petco, PetSmart and Kohl’s

Retail TouchPoints

Legendary rapper and entrepreneur Snoop Dogg is letting his new petwear brand, Snoop Doggie Doggs , off the leash and into retail. The DTC brand, which launched in fall 2022, is now available at Petco , Healthy Spot , PetSmart , Kohl’s and Faire , with more retail partners coming later this year. The brand was created in partnership with Little Earth Productions and is already available on Amazon , Pet Supplies Plus and Wholesale Pet.

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Meta’s Advertising Backbone Guarantees Threads’ Monetization

Forrester eCommerce

Last night, Meta launched its rival app to Twitter, Threads, in 100 countries. This new app is garnering initial excitement and downloads, but it still has a long road ahead to scale and retain an audience, integrate new features, and eventually monetize through advertising.

Download 195
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Lululemon Expands Online European Distribution with Zalando

Retail TouchPoints

Lululemon has made its products available to European consumers on the Zalando online fashion and lifestyle platform. Yoga, running and training apparel and accessories will be sold in 12 countries via the Zalando Partner Program, with orders fulfilled by Zalando Shipment Solutions. Last month , Lululemon announced an international expansion strategy that included plans to open 50 net new stores this year, 30 to 35 of which will be international locations.

Fashion 264

More Trending

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New Angry Birds Retail Café to Nest in Queens, NYC

Retail TouchPoints

The world’s first Angry Birds -themed retail café will open July 8, 2023, in Flushing, Queens. The iSwii by Angry Birds Retail Café will serve as an interactive café and retail destination combining in-person and onscreen entertainment. The café is located in the food court of the new 275,000-square-foot multi-level Tangram retail center in the heart of the revitalized Queens-Flushing International Market District.

Retail 242
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Could AI in Retail Reduce Post-Holiday Returns? | Salsify

Salsify

Maybe it’s the sugary haze from too much pie, the brain fog from eight rounds of less-than-enlightened debate with the in-laws, or the grogginess from inconsistent holiday slumber — but the post-holiday blues are real — and so are post-holiday returns.

Retail 147
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Gepard Helps Retailers Manage Mirakl-Powered Marketplaces

Retail TouchPoints

Gepard has received official status as a verified Feed Management Partner integrated with Mirakl with a connector to its API. The authorization of Gepard at the “seller” level means companies that want to fill product catalogs on marketplaces that function based on Mirakl will be able to load their product data automatically through the Gepard PIM solution.

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How to Meet and Exceed Amazon-Driven Customer Expectations 

ESW

Another Amazon Prime Day is just around the corner and peak holiday sales season is not far away. So now is the time for brands to evaluate and optimise operations to ensure a strong finish to the year. But as retailers and brands with DTC ecommerce channels know, meeting online customer expectations in an Amazon-dominated environment is challenging to say the least.

eCommerce 139
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Christmas Tree Shops Could Liquidate if No Buyer Materializes

Retail TouchPoints

Christmas Tree Shops is planning to liquidate and close all of its stores if it can’t find a buyer, according to court documents. The company has retained SSG Capital Advisors to help it find potential investors or buyers for its assets, with an auction tentatively set for July 19, 2023. SSG sent materials to 350 potential buyers and received interest from 29 , including both retailers and private equity firms, with additional companies still involved in the process.

Document 239
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Bath & Body Works reformulates hand soaps, offers refills

RetailDive

The retailer, famous for its candles, has shaken up its assortment and its C-suite since former Unilever executive Gina Boswell became CEO last year.

Retail 111
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The New Retail Frontier: Where Sustainability Meets Customer Loyalty

Retail TouchPoints

Sustainability is an enormous social issue and it’s here to stay. That is why it’s no surprise that when surveyed , 71% of retail leaders indicated that they were prioritizing sustainability in their business. To keep up with this rising demand, brands need to align themselves with green practices, especially as more consumers today are basing their purchase decisions and brand loyalty on company values.

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Petco Leverages Omnichannel Retail Solution for LATAM Stores

RIS News

The pet care retailer is expanding its presence in Latin America with the implementation of a new omnichannel commerce solution in over 118 stores in Mexico and Chile.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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How to Choose the Right GA4 Tool to Navigate Your Data 

ROI Revolution

Google Analytics 4 (GA4) offers multiple techniques to analyze and report on data, both within the UI itself and in external tools. Read this blog to gain an understanding of each GA4 tool’s value and where to begin when starting out on any given task in GA4. GA4 Reports Reports are aggregated tables of data consisting of overview cards and detail reports that are designed to give you top-level insights into your data.

Blog 78
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EPA releases new guidelines on forever chemicals

RetailDive

The framework seeks to prevent harmful PFAS from reaching consumers, as manufacturers begin to phase out these chemicals used in stain- and water-resistant textiles.

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Retailers Who Lead the Way on Innovation Also Lead the Way In IT

RIS News

As retailers adopt these innovative tools, one area they need to prioritize putting resources toward is foundational IT. Innovative IT breeds equally innovative customer experiences, operations and more.

Retail 76
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Canada Goose debuts first sneaker

RetailDive

The luxury direct-to-consumer brand is steadily expanding its product offerings, with the new Glacier Trail sneaker priced at a minimum of $450.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Victoria Square Secures Northern Ireland’s First Standalone Store for The White Company

365 Retail

Victoria Square , the retail and leisure destination in Northern Ireland, has secured the region’s first standalone store for lifestyle brand, The White Company. Set to launch this autumn, The White Company will bring its full offer to Belfast, from its famous crisp cotton bedding and super-soft cashmere to beautiful fragrances, sleepwear, and gifts to suit every occasion.

Leisure 70
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Serta Simmons plans to refresh the majority of its products as it exits bankruptcy

RetailDive

As part of a turnaround strategy, the bedding manufacturer will also invest in marketing and supply chain initiatives.

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Five Guys is now available for delivery via Uber Eats

365 Retail

World-famous American burger and fries brand, Five Guys, is now available to order via the Uber Eats app across the UK giving Uber Eats users the chance to order one of the chain’s iconic American burgers straight to their door. Named after the five sons of Jerry and Janie Murell in 1986, the iconic American chain has always kept its formula straightforward; burgers and fries cooked to perfection and their arrival on Uber Eats is no different.

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Brooks steps into resale

RetailDive

The running brand will refurbish and resell used gear starting at 35% off across three quality levels: Like New, Great and Good.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Virgin Experience Days appoints new CEO

365 Retail

Virgin Experience Days has announced the appointment of Christoph Homann as CEO as the business enters its next phase of growth in the experience gifting markets in the UK and US. Christoph was most recently CEO of Wishcard Technologies, a leading digital gift card business headquartered in Germany, where he more than doubled revenue and EBITDA, drove European expansion and managed a successful exit for its leading investor.

Gifts 70
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Care/of launches on Amazon

RetailDive

The DTC vitamin and supplement brand is steadily adding to its roster of wholesale partners, having teamed up with Sam’s Club in April.

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M-Cube launches immersive visual and audio installation in Florence train station

365 Retail

In-Store Digital Engagement solutions company, M-Cube , has unveiled its state-of-the-art digital signage installation in Florence train station, Italy. Located at Florence Santa Maria Novella train station, the 25 metre-long, 30 million pixel installation has 400 modules installed on a total surface of 200 square metres. The installation gives life to an immersive experience with 3D art and audiovisuals.

Arts 70
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Shein exec talks transparency, sustainability and the afterlife of clothing

RetailDive

Peter Pernot-Day, global head of strategy and corporate affairs, says circularity is key when it comes to the company’s future.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Bob Neville Named Managing Director of Clarks for UK and Republic of Ireland

365 Retail

Clarks, the iconic British shoe brand, announces the appointment of global business leader, Bob Neville, as their new Managing Director for the United Kingdom and Republic of Ireland, effective from August 2023. Bob returns to the UK from Hong Kong, where he has been based for 30 years, leading teams with some of the world’s largest retail brands including Under Armour, New Balance and Adidas.

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Home Depot Expects Battery-Powered Products to Represent Over 85% of Lawn Equipment Sales by 2028

RetailWire

The home depot merchandise landscape shifts to battery-powered by 2028.

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Green is the new black as Meander Apparel eyes expansion

365 Retail

Meander Apparel – a sustainable outdoor clothing and lifestyle brand with its flagship stores in Stockbridge, Edinburgh and Seven Dials, London – has secured funding from the British Business Bank as it gears up for the launch of its crowdfunding campaign later this month. Co-founders Jill and Steve Henry received a £25,000 loan from the British Business Bank and Virgin StartUp to support the business’ growth ahead of its first public funding round, which is expected to launch on 13 th July.

Apparel 70
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Growth Hacks: 6 Tips to Grow an Ecommerce Business

Prisync

Consumers change their mind frequently and keeping them engaged is one of the most challenging aspects. Avoid this with 6 growth hacks.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.