Talking Retail Grocery and product news for independent retailers
The bags, which are washable and certified food safe, will keep products fresher for longer, as the breathable material does not sweat in the fridge.
SuperValu is aiming to make its packaging as sustainable as possible as part of its commitment to making 100% of its own-brand, fresh produce, and in-store packaging recyclable, reusable or compostable by 2025. The retailer is also committed to operating all facilities with 100% green electricity and to sending no recoverable waste to landfill.
Ray Kelly, interim managing director of SuperValu, said: “We are thrilled to roll out yet another sustainable initiative in stores around the country. SuperValu is working hard to offer our customers sustainable choices with continuous measures being introduced to meet this.”
Customers can now purchase the new Fruit, Veg & Bakery bags at 2 for €1 at designated points in most stores nationwide.
