Talking Retail Grocery and product news for independent retailers
The campaign, which runs from 1 July to 31 August, will be supported with front of depot takeovers, lots of in-store display materials available for convenience retailers to order, shopper communications, and a first-ever social media campaign with Bestway, with retailer-targeted paid advertising.
The company is partnering with Bestway to run a national promotion, giving retailers the chance to win a Ford Transit Courier Leader 1.5L , plus some great runner-up items, all part of a prize pool worth £20,000. Retailers need to purchase just one case of our Hero20 line-up to be automatically entered into the draw.
Matt Goddard, wholesale trading director at PepsiCo, said: “Our focus over the last 3-4 months has been maintaining dialogue with independent store owners and wholesalers. We have made sure that our reps have been available in wholesale, taking into consideration the socially-distanced boundaries. What we identified very early on is that shoppers were looking for more multipack and sharing bag options from their local convenience store. We’re seeing more than 60% growth across those formats compared to pre-lockdown level and, for that reason, our £1 price-marked sharing formats will be a big focus in our YAYcation campaign.”
Dawood Pervez, Bestway Wholesale managing director, added: “Bestway is delighted to be partnering with the Walkers brand again to offer our customers this exclusive promotion…. We always strive to strengthen categories whilst working closely with our partners to add value for our customers. ‘Win A Van’ is an excellent initiative to reward retailers while driving sales in the savoury snacks category.”
