Data collected from PayPoint’s UK network of 27,500 local convenience retailers shows the non-food, paper and disposables category saw the sharpest growth on the third quarter, with a 22% increase in sales. The biggest seller in this category is a brand of toilet paper, followed by second-class stamps. Meanwhile, mobile phone cards saw 18% growth quarter-on-quarter.
PayPoint’s Convenience Basket Register, a quarterly glimpse of big sellers across six key product categories, was:
- Hovis soft white medium (800g loaf)
- Peters sausage roll (single)
- Robert Wiseman Dairies semi skimmed milk
- Peperami Original (22.5g)
- Cadbury’s Dairy Milk (95g)
- Kinder Bueno white (39g)
- Red Bull energy drink (250ml can)
- Coca Cola (1.5l bottle)
- Party ice cubes (bag)
- Bobbys Ice Snappers (single).
Nick Wiles, chief executive of PayPoint said: “The data shows that while Christmas was different this year, seasonal merriment and a desire to celebrate with loved ones, albeit remotely, were still pillars of our end-of-year shopping habits. Similarly, PayPoint’s commitment to staying in regular contact to best support our retail partners remains as strong as ever.
“Amid the latest lockdown, we have deployed two-thirds of our sales team to engage directly with retailers to ensure that they are utilising the full capability of their PayPoint One EpoS systems.”