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The campaign, which starts this week across Sky and Sky Advance TV, will run until the end of August and is expected to reach more than six million target consumers aged 25-44-year-olds.
The ads showcase the nitrogen-infused range of canned cocktails as the perfect accompaniment to an evening’s entertainment and link with key TV genres enjoyed by cocktail drinkers, including comedy and drama.
The ‘Best served everywhere’ campaign, which is valued at £500,000, also includes digital advertising, a social media & influencer campaign and PR.
Ben Anderson, marketing director at Funkin Cocktails, said: “Consumers have adapted their lifestyles to embrace cocktails at home based on their experience in the on-trade. However, making cocktails from scratch can be complex and time-consuming and they are discovering Funkin Nitro Cocktails provide the quality of serve and drinking experience they want.”
