Using VR To Understand Consumers In A Post-COVID-19 World
Retail TouchPoints
AUGUST 5, 2020
This article will highlight the benefits of eye tracking in 3D environments such as VR, and how it’s revolutionizing consumer research. According to a study by Coresight , “27.5% respondents [are] avoiding public areas at least to some extent, and 58% plan to if the outbreak worsens.”. The Limits Of 2D Eye Tracking.
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