Using VR To Understand Consumers In A Post-COVID-19 World
Retail TouchPoints
AUGUST 5, 2020
Recently, the support of eye tracking by virtual reality (VR) headsets has made a new dimension accessible for data collection. This article will highlight the benefits of eye tracking in 3D environments such as VR, and how it’s revolutionizing consumer research. This means it’s simple to tag objects and differentiate stimuli.
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