Thu.Mar 30, 2023

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A Small Business’s Guide To Boosting Checkout Conversion Rates

RetailMinded

In the competitive environment of e-commerce, most consumers expect businesses to offer them fast and easy checkout. In other words, if you want to keep up with other brands, you must improve the speed at which your customers can complete their transactions. The more satisfied customers are with your e-commerce site, the more likely they will return.

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NRF Projects a 4% to 6% Sales Increase in 2023 as Consumers Recalibrate Shopping Patterns

Retail TouchPoints

The National Retail Federation (NRF) expects retail sales to grow from 4% to 6% in 2023, reaching between $5.13 trillion and $5.23 trillion for the year, according to data released at the State of Retail & the Consumer virtual event. This puts annual growth projections significantly above the pre-pandemic average of 3.6% , but below the 7% growth rate of 2022.

Consumer 275
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Concentrix Acquiring Webhelp: Setting The Stage For A Two-Horse Race In Contact Center Outsourcing

Forrester eCommerce

Yesterday, Concentrix announced that they’re entering into negotiations to acquire Webhelp for $4.8B with the transaction expected to close by end of year. This is, of course, quite the acquisition! Webhelp is a well-established player in the contact center outsourcing space (especially in EMEA) and will provide Concentrix with the global coverage they’ve long lacked.

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Foot Locker to Boost Digital Investments 50% as it Aims for 25% Online Sales by 2026

Retail TouchPoints

Foot Locker , which is aiming to grow its revenue to more than $10 billion through its Lace Up Plan, will expand tech investment to 3% or above annual sales — a move that will boost capital expenditure in the area by more than 50% over the coming four years and raise its overall capital expenditure by more than $50 million as it pursues 25% digital sales by 2026.

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Brand Energy 2023: Here Are The Brands That Are Salient, Relevant, and Loved

Forrester eCommerce

BRAND ENERGY REBOOT In 2017, we introduced a seminal approach to understanding a brand’s performance: Forrester’s Brand Energy framework. Based on a survey of 4,436 US online adults, we combined iterative data-mining techniques and structured equation modeling to test millions (yes, millions!) of models that mapped perception of brand strength to business outcomes.

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Banana Republic Expands Home Goods Options with Bedding, Rugs and DĂ©cor

Retail TouchPoints

Banana Republic has expanded its selection of home goods with an exclusive spring collection of premium bedding, rugs, pillows and décor. The new additions to the BR Home collection will focus on craftsmanship and sourcing products using high-quality and natural fabrics such as European linen, plush cotton cashmere and organic cotton.  BR Home includes items crafted by artisans from around the globe, exclusively created and curated by Banana Republic.

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Mobile Media Labs Helps Retail Marketers Enable Results-Driven Campaigns

Retail TouchPoints

Mobile Media Labs solutions are designed to help retail marketers connect with publishers looking to monetize their traffic in order to help retailers acquire new customers despite strained budgets. The MM Offerwall platform offers a cost-per-action basis for acquiring new customers that is set up to only require retailers to pay if they get predefined results, such as downloading the app or signing up.

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Webinar Recap: Enhancing Your PDPs to Drive Conversion, Cross-sell, and Upsell

Fastr

In talking to thousands of ecommerce leaders, we’ve heard time and again that one of the biggest challenges they face is finding a way to elevate their Product Detail Pages (PDPs) beyond basic templates. And as online shoppers are increasingly landing directly on PDPs and bypassing homepages where brand-building and storytelling often happens, it’s become an even bigger priority to find a way to test new conversion-driving designs on the pages where buying happens.

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Private Label’s Growth Could Be Lasting — if Retailers Listen to Consumers’ Sustainability Preferences

Retail TouchPoints

The trend lines for private label sales have rarely looked better. The Private Label Manufacturers Association reported that sales of private label consumer packaged goods soared 11% last year to nearly $230 billion. Sales of store brand products often rise during periods of economic hardship, and it’s clear that double-digit inflation has spurred consumers to turn to cheaper alternatives to save money.

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Here's Why Customers Want Store Brand Products | Salsify

Salsify

Store brands, otherwise known as private labels , are having their moment this year. With inflation and economic uncertainty putting pressure on shoppers, they have good reason to consider cheaper alternatives.

Customer 147
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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A Comprehensive HubSpot Guide for Subscription Based Business Model

MakeWebBetter

Day by day, customers are choosing comfort over anything. Gone are the days, when customers used to come to merchants. Nowadays, they don’t even have the time to order online. They avoid going through the hassle of making a purchase decision every single time they want something. Especially for the [.] The post A Comprehensive HubSpot Guide for Subscription Based Business Model appeared first on MakeWebBetter.

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Best Constant Contact Alternatives for 2023

Ecommerce Platforms

The best Constant Contact alternatives are ideal if you find Constant Contact just isn’t the right email automation solution for you. Constant Contact is an excellent email automation tool, with plenty of great features for connecting with your audience – but it’s not right for everyone. While some companies will get all the functionality they need from a service like Constant Contact, others will need another option.

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Tommy Hilfiger introduces multi-metaverse hub for Metaverse Fashion Week

RetailDive

The brand debuted both physical and digital wearables in a collaboration with DressX, Ready Player Me, Spatial, Roblox and Decentraland.

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Cross-Channel Strategy Wins to Inspire Your Ecommerce Success

ROI Revolution

All marketing leaders face the same expectations: grow your business and increase profitability. If you’re one of these leaders, you’re also likely responsible for answering tough questions about goals that haven’t been met, potential that hasn’t been realized, and risks that haven’t been considered. Performance marketing agencies promise brands the opportunity to increase growth and profitability, but too often, brands pin their hopes on agencies that just don’t seem to care about their s

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Dollar General to bring expanded beauty offering to 300 stores this year

RetailDive

The retailer is also introducing three exclusive skin and hair care lines — featuring products for $6 or less — nationwide.

Retail 101
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6 Profitable Software Business Ideas to Consider in 2023

MagentoBrain

Technology has been advancing at a rapid pace, and software development is one of the most lucrative fields in the tech industry. With the increasing reliance on technology in our daily lives, software businesses have become a viable and lucrative option for entrepreneurs. A software business can be started with minimal resources and has the potential for scalable growth.

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The Backroom: Unearthing financial details about J.C. Penney

RetailDive

The team talks about the treasure trove of information on the department store’s financial health, found thanks to a tip from one of its new owners.

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The 9 Top Organic Traffic Strategies for Ecommerce

Shopping Signals

Tired of endlessly scrolling through Pinterest for traffic-boosting ideas? Or maybe you’ve tried every SEO trick in the book and still can’t seem to get those coveted organic clicks? Fear not, for we have gathered a group of ecommerce marketing baddies who have generously shared their top organic traffic strategies for ecommerce! That’s right, we’ve scoured the internet and beyond to bring you a roundup post featuring not one, not two, but nine successful marketers who kn

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Prose appoints first chief scientific officer

RetailDive

Marie Mignon was one of the hair care brand’s first employees and previously worked at L'Oréal for eight years.

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Customer Experience Trends to Explore in 2023

Digital Doughnut

In today's hyper-competitive business landscape, providing a great customer experience is no longer optional. Customers expect personalized and convenient experiences, and businesses that fail to meet these expectations risk losing customers to their more customer-focused competitors.

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Walmart e-commerce fulfillment layoffs top 600

RetailDive

The retail giant is providing few details about the downsizing of a network that it had grown quickly in recent years.

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Price & Stock Availability Analytics: Pricing Management to Get Fatter Profits

Prisync

Analyzing your competitors’ pricing analytics and strategies by keeping track of them may have a.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Lenders acquire bankrupt Morphe owner for $690M

RetailDive

Forma Brands reached an agreement to be acquired by Jefferies Finance and Cerberus Capital Management after filing for Chapter 11 in January.

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The Ultimate Guide to Magento Migration Service From Other eCommerce Platforms

MagentoBrain

If you're running an online store on an ecommerce platform that's no longer meeting your needs, it might be time to make the switch to Magento. As one of the most popular ecommerce platforms in the world, Magento offers a range of powerful features, flexibility, and scalability that can help you take your online business to the next level. However, migrating from one ecommerce platform to another can be a complex process that requires careful planning and execution.

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Snap offers AR tech tools to businesses

RetailDive

Through the new division, brands can use the tech giant’s 3D Viewer, Fit Finder and AR Try-On features on their own apps and websites.

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Saks customers spend big on live-streamed events

RetailWire

Customers shopping at Saks Live streaming events spend twice what the average shopper spends. “Luxury has a real heritage in these very intimate, very interactive experiences that get you really close to the fabulous things that we’re selling, the beautiful construction, the high quality,” said Saks CMO Emily Essner.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Sweaty Betty plans UK job cuts

RetailDive

The brand’s CEO will exit in June as the activewear company reorganizes under Wolverine Worldwide’s International Group.

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The metaverse dream seems light-years away

RetailWire

It looks like we’ll have to remain content living in the material world as the hyped-up dreams of a virtual one (AKA the metaverse) seem a long way from becoming a reality. Disney, Meta and Microsoft are among the major companies with grand visions for the metaverse that have since cut back on those efforts or abandoned them altogether.

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How Technology Is Changing Retail in 2023

Korona

For the past few decades, it’s seemed like every year brings more momentous and impactful technological changes than the next. Within the retail realm, more and more services are integrated, seamless, and efficient. Faster and more convenient web services, emerging AI tech, augmented reality, and in-depth data processing are just a few of the things that have combined to alter the retail landscape.

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ByteDance preps new U.S. app launch despite TikTok ban talk

RetailWire

ByteDance, the parent company of TikTok, has begun trying to drum up interest in a new social media app focused on fashion, food and wellness. The new Lemon8 platform is trying to recruit creators before it officially rolls out in the U.S. later this year. ByteDance is under pressure to cut its alleged ties with the Chinese government or sell TikTok to avoid an outright ban on the video-sharing site in the U.S.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.