Wed.Sep 06, 2023

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Guide to Local SEO Strategies for Ecommerce

ROI Revolution

Do you want the keys to unlock success with your virtual storefront? It’s time to embrace the local revolution that’s reshaping the way customers find and engage with businesses like yours. Local SEO strategies for ecommerce are the secret weapon that fuels this transformation, enabling you to: Elevate your brand awareness. Capture valuable leads. Send consumers straight to your online or offline stores with just a few taps on their mobile devices.

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Forrester’s Impressions: VMware Explore 2023

Forrester eCommerce

In recent years, VMware has faced major headwinds: It migrated its clients from on-premises to public cloud, changed to a cloud-native application development paradigm, shifted to subscription licensing, had frequent cycles of M&A activities, and experienced unfavorable macroeconomic environments. Despite these, VMware registered modest revenue growth.

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Jean Dousset’s New Flagship Shines Bright as a Diamond

Retail TouchPoints

Jean Dousset, a brand that specializes in designing lab-grown diamond jewelry, has opened its first flagship boutique in West Hollywood, Calif. Created in partnership with Design, B **s , the store represents the intersection of design, heritage and the future of luxury jewelry, reaffirming Jean Dousset’s recent rebrand and transformation to focus solely on lab-grown diamond jewelry.

Jewelry 277
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Top 7 Amazon Review Checkers For Buyers And Sellers

My Wife Quit Her Job

An Amazon review checker is a software programs designed to help Amazon buyers and sellers determine the authenticity of product reviews. As a shopper, you want to be able to rely on customer reviews to know that you're getting a quality product. And Amazon sellers benefit from positive reviews. This article covers 7 of the best Amazon review checkers available today.

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Under Armour Taps John Varvatos as Chief Design Officer

Retail TouchPoints

Under Armour has named fashion industry veteran John Varvatos its new Chief Design Officer, effective Sept. 11, 2023. He’ll lead the creative design direction of the company and oversee the design studios in New York, Baltimore and Portland, Ore. After consulting for the company in early 2023, Varvatos is coming on full-time to “work in partnership with our product team to bring apparel, footwear and accessories from concept to commercialization, blending performance and style,” said Stephanie L

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SMS Lead Generation: A Guide to Capture & Convert Text Leads

UpSellIt

Sometimes it feels like our phones are being bombarded with texts — a combination of messages from family and friends, work-related messages, marketing messages, and more. As an SMS marketer, it’s your job to send texts that don’t get lost amongst the memes and group chats. To help you do just that, here is UpSellit’s guide to generate more SMS marketing leads that have a higher chance of conversion.

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How To Get a Jump-Start On PCI DSS 4.0 Regulations

RIS News

While there is a generous grace period, many organizations will need considerable time to implement the necessary safeguards to maintain PCI DSS compliance once enforcement begins.

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FTC’s ‘Click-to-Cancel’ Proposal: A Step Forward for the Negative Option Model

Retail TouchPoints

So-called “negative option” services are a controversial yet time-tested method of doing business. Under this model, a customer signs up for a subscription service, typically as part of a free trial offer. The customer is then charged on an ongoing basis unless they explicitly cancel the service in question. The folks at the Federal Trade Commission have carefully regulated these services for decades.

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Resale stigma fades among secondhand shoppers: survey

RetailDive

Nearly 70% of shoppers use money earned from reselling items to pay for bills or everyday living expenses, according to a new report.

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Crate & Barrel Plans to Double Tech Team Size, Boost Use of AI

Retail TouchPoints

Crate & Barrel Holdings (CBH) will embark on a multi-year digital transformation that will leverage significant investments in talent, technology and infrastructure. Key elements include doubling the size of the retailer’s tech team over the next three years and transferring both business intelligence and customer relationship management responsibilities to the newly enlarged team.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Express Inc. leans on cost cuts as sales, profits plummet

RetailDive

The apparel conglomerate is facing consumer demand for promotional pricing and has had to correct some fashion misses at its namesake.

Apparel 101
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Banana Republic Launches BR Home with Dedicated Website, Pop-Ups in NY and LA

Retail TouchPoints

Banana Republic has officially launched BR Home , the brand’s new furniture and home décor business. Parent company Gap Inc. said in a statement that the debut marks a significant “milestone in the brand’s transformation as a leading destination for the modern explorer.” Photo courtesy of Banana Republic Banana Republic has already released a home textile collection under the BR Home banner — including bedding, rugs, pillows and décor — but today’s launch marks the formal debut of the sub-

Arts 255
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Reese Witherspoon sells majority stake in Draper James

RetailDive

Private equity firm Consortium Brand Partners now holds a 70% stake, while the actor and brand founder remains a partner and board member.

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Lego Plans $1.4 Billion Sustainability Investment Over Next 3 Years

Retail TouchPoints

The Lego Group will triple its sustainability investments over the next three years , spending $1.4 billion to design carbon-neutral buildings and facilities and boost production of renewable energy at its sites. These plans are part of the brand’s near-term climate target of reducing greenhouse gas (GHG) emissions 37% by 2032 compared to a 2019 base figure.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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SpartanNash Pushes Forward on Merchandising Investments, Tapping AI and Expanding Leadership Team

RIS News

Grocery retailer SpartanNash is making progress on its goal to overhaul its merchandising efforts, now tapping artificial intelligence to bolster strategies and naming Bennett Morgan to EVP, chief merchandising officer.

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Hanna Andersson Gives Fans What They’ve Long Wanted — A Loyalty Program

Retail TouchPoints

Premium childrenswear brand Hanna Andersson has launched its first-ever loyalty program, which will reward customers with discounts, perks and early access to new products. A loyalty program was something that had long been requested by its customers, according to the company. Customers will earn points with every purchase, including 200 points when they initially sign up for the free program.

Shipping 251
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Figs partners with digital health technology company to launch stethoscope

RetailDive

The DTC brand known for its scrubs teamed up with Eko Health to release the digital stethoscope, which will be available on Figs’ website and app.

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New KnitWell Group Encompasses Ann Taylor, Loft and Talbots Brands

Retail TouchPoints

Sycamore Partners has created a new holding company for its Ann Taylor , Loft and Talbots brands, the KnitWell Group , which will also provide oversight and shared services to the plus-size women’s apparel brand Lane Bryant. Sycamore had bought the brands from Ascena Retail Group for $540 million in November 2020. Lizanne Kindler, current CEO of Talbots, will lead KnitWell Group as Executive Chair and CEO.

Apparel 250
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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Ulta Beauty nearly triples ship-from-store locations

RetailDive

The fulfillment method offers faster and more cost-effective deliveries to customers, CEO Dave Kimbell said.

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With Sights on Global Growth, Draper James Sells Majority Stake

Retail TouchPoints

Consortium Brand Partners (CBP), a consumer-focused investment manager, has acquired a majority ownership stake in Draper James , the fashion and lifestyle retail brand founded by actress Reese Witherspoon. Financial terms of the deal have not been disclosed. Under the agreement, CBP will hold a 70% position of the company’s ownership while maintaining a “collaborative partnership” with the existing Draper James management team, which includes CEO Erin Moennich, CFO and COO Sarah Fol

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Navigating the Future of E-commerce: Lessons from Ember's Agile Integration Journey

RIS News

In this webinar transcript, Zach Horton, senior director of logistics, supply & demand planning delves into Ember’s journey to building a future-proof global e-commerce business and the role of integration in facilitating a seamless consumer experien

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Target offers more details on its ‘secret sauce’ delivery strategy

RetailDive

The retailer recently opened its 10th sortation center and is testing larger capacity vehicles for delivery.

Retail 100
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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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How Generative AI is Energizing the Beauty Industry

RIS News

Learn how beauty companies are evaluating the best use of generative AI across a broad range of use cases for advertising and marketing.

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Grubhub, Amazon team up on automated campus c-store

RetailDive

Students at the Loyola University Maryland store will scan a QR code in the food delivery app to enter the frictionless shop and pay for items.

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7 Loyalty Program Examples in the Nutrition and Supplements Industry

Smile.io

From new wellness brands and fitness trends (hello cold plunge and backyard saunas) to the latest supplements, the health and wellness industry has grown exponentially in the last few years. With this growth comes the rise of supplement and nutrition brands. According to insights from Wellness Creative Co, the nutrition market is estimated to be worth $305.8 billion in 2023.

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Birchbox restarts fulfillment under new ownership

RetailDive

The beauty subscription company raised membership prices and started shipping monthly boxes to existing customers.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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The Shopping Habits of Gen Z: Trends & Statistics for Marketers

CPC Strategy

Gen Z is more than just the generation that brought us the return of low-rise jeans, Y2K fashion trends, and a disdain for the side-part. As digital natives who’ve grown up in a highly connected world, Gen Z’s approach to shopping is rewriting the rules of consumer engagement.

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Panera Bread Slashes Dozens of Popular Menu Items, Including Kids Meals, From Certain Stores as the Chain Tries To Simplify Operations

RetailWire

Panera Bread is simplifying its menu by slashing nearly 50 items in select test market stores, including flatbread pizzas, kids’ meals, the steak and white cheddar sandwich, baked goods, and salads. The move, aimed at providing faster service and streamlining operations, is being tested in less than 3% of Panera’s nationwide bakery-cafes.

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The Future of the Luxury Market: Getting Ahead With Retail Intelligence

Dynamic Action

Summary The luxury market has been experiencing many changes and is expected to grow ~5-12% in 2023. Luxury has seen a shift online, an increased focus on technology to understand customers, and discrepancies in spending based on geographies. To stay ahead in the changing landscape, luxury brands must embrace digital transformation by adopting retail intelligence solutions.

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The North Face to Open New Store in Manchester Arndale Centre

365 Retail

The North Face, a well-known brand for outdoor and streetwear, is gearing up to establish a new store in the Arndale Centre in Manchester. A ten-year lease has been inked for a 3,630-square-foot space on New Cannon Street within the shopping hub. The brand already operates another standalone store in Greater Manchester, situated in the Trafford Centre.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.