Thu.Aug 10, 2023

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ECOM 101: What is Digital Experience Optimization?

Fastr

What does digital experience mean to you? When you’re browsing an online catalog or comparing brands, what leaps out to you most? Is it the speed with which pages load? Is it a search functionality that lets you find the product or the information you’re l ooking for with ease? Is it personalized recommendations or offers even once you’ve left a website?

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J.Crew Pulls in Retail Heavyweight to Lead Madewell

Retail TouchPoints

J.Crew Group has appointed former Intermix and Ann Taylor executive Adrienne Lazarus as President of Madewell , effective September 2023. Lazarus will report to J.Crew Group CEO Libby Wadle. Throughout her more than 30 -year career, Lazarus has led high-growth, well-established brands in the luxury and contemporary space, including vertical, multi-brand and direct-to-consumer retail.

Retail 246
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Saying Goodbye To MQLs: What’s The Big Deal About Getting Rid Of MQLs?

Forrester eCommerce

We received many great questions in our webinar on why leads-centric marketing approaches don’t work. In the first post of a multipart blog series, we focus on the shift from leads to opportunities.

Webinar 195
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As Mobile Sales Surge, Retailers Double Down on the App Experience

Retail TouchPoints

Insider Intelligence predicts that mobile commerce sales will account for 43.4% of total U.S. retail ecommerce sales — and 6.5% of all U.S. retail sales — in 2023. Although standard m-commerce sites offer ease and convenience, more consumers are spending more time in mobile apps, especially those that offer seamless and immersive brand experiences. In fact, a survey of more than 600 consumers found that nearly 90% have at least one mobile shopping app installed on their phone, and half of those

Mobile 246
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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Gen Z: Who They Are And What They Want — Join Us For A Discussion With A Gen Z Employee

Forrester eCommerce

Are you wondering how to integrate and manage the Gen Z employees in your organization? We, Hannah and Dan, are hosting a webinar in which we bring together a Gen Z perspective (Hannah) and a Gen X perspective (Dan) to discuss Forrester research findings on Gen Z in the workplace.

Webinar 195
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The Convergence of AI and Composable Architecture in Ecommerce

Retail TouchPoints

With the help of ChatGPT and Bard, the hype around generative AI has soared over the past few months, with experts shouting daily from the mountaintops about its potential to revolutionize the retail industry. From generating product descriptions and dynamic pricing to improving data quality and automating redundant tasks, AI has been monikered as the magical fix-it-all technology that promises to slash time-to-market, quadruple employee productivity and deliver larger-than-life customer experie

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Coach Owner Tapestry Aims to Create ‘Powerful Global Luxury House’ with $8.5B Acquisition of Versace, Michael Kors Brands

Retail TouchPoints

Tapestry , the parent company of brands including Coach , Kate Spade and Stuart Weitzman , will acquire global fashion luxury group Capri Holdings , owner of the Versace , Jimmy Choo and Michael Kors brands. The transaction, which is valued at approximately $8.5 billion , has been unanimously approved by the boards of both Tapestry and Capri and is set to close in 2024.

Fashion 246
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Essential Ecommerce Metrics for Growth | Salsify

Salsify

How can you gauge if your ecommerce business is successful? The obvious answer is if you’re making money from it. But how can you be sure that you’re making as much money as you reasonably can? And that the money you’re spending on your business is giving you a good return?

eCommerce 147
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Alibaba Boosts Q2 Revenue 14%

Retail TouchPoints

For the first three-month period following its March 2023 corporate restructuring into six distinct businesses, Alibaba Group increased Q2 revenue 14% year-over-year to $32.3 billion. The ecommerce giant also saw growth in its Taobao and Tmall group, with revenue increasing 12% to $15.8 million for Q2. Additionally, daily active users (DAU) of the Taobao app grew 6.5% year-over-year during the month of June.

eCommerce 245
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MycoWorks releases details on new commercial-scale plant

RetailDive

The mushroom biofiber firm’s 136,000-square-foot facility, set to begin operating in September, could supply millions of square feet of its Reishi leather alternative.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Lyft Bolsters Commerce Media Offering with Personalized In-App Ads

Retail TouchPoints

Lyft will be bringing more personalized ads to users in the U.S. and Canada. Through a new partnership with Rokt , the ridesharing company has added in-app advertising to its Lyft Media advertising product suite to help brand partners drive engagement and conversions. Lyft customers check their phone nearly nine times during a typical ride, according to a company blog post.

Blog 244
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SEO & Content Marketing for the Beauty Industry

ROI Revolution

The beauty industry has become highly competitive as new brands enter the space, especially in the age of convenient online shopping and social media influencers. Buyers have a huge variety of products to choose from these days – so, how do make your brand stand out with marketing for the beauty industry? By implementing search engine optimization (SEO) techniques, you can grow your online presence and help your business flourish.

SEO 78
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Citing National Security, Biden Limits AI Investments in China

Retail TouchPoints

President Biden has signed an executive order regulating U.S. companies’ investments in “countries of concern” in technologies that are “critical to national security,” including semiconductors and microelectronics, quantum information technologies and artificial intelligence. The administration specifically identified China, including the Special Administrative Regions of Hong Kong and Macau, as a country of concern.

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Victoria’s Secret launches collection with the help of Gisele Bündchen, Naomi Campbell

RetailDive

The Icon by Victoria’s Secret collection is bringing back Adriana Lima, Candice Swanepoel and other famous faces for its new campaign.

Other 98
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Talking Shop: Email Marketing Best Practices with Klaviyo

Smile.io

If there’s any form of digital marketing that widely debated by experts, it’s email marketing. Some marketers think it’s outdated and some swear by it. But the fact of the matter is that email marketing isn’t going anywhere anytime soon. In the midst of Apple’s IOS updates and Google’s third party cookie restrictions, third party data is taking a backseat to Customer First Data (aka first or zero party data).

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Wayfair’s suppliers are ‘reverting to normal’: CEO

RetailDive

Stock levels for many home goods vendors have reached healthy levels after peaking last year, while new product introductions are at their highest in three years.

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Target Offers Starbucks Curbside Nationwide

RIS News

Target is allowing customers to add their favorite Starbucks drinks and food to their Target Drive-Up orders, rolling our the service nationwide.

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Warby Parker on track to open 40 stores in 2023 as it finds continued value in brick and mortar

RetailDive

The DTC eyewear brand opened 13 stores during the second quarter at a time when some digitally native companies are pulling back on physical retail.

Retail 86
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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Hyperscalers, It’s Time To FOCUS

Forrester eCommerce

In late June, at FinOps X, the annual event hosted by FinOps Foundation, a big topic was the open source project FinOps Open Cost & Usage Specification (FOCUS), which aims to standardize the billing construct and presentation of cloud cost data. This is a BIG DEAL.

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Tapestry agrees to buy rival fashion house Capri for $8.5B

RetailDive

The Michael Kors brand has already emerged as a problem to solve, at what will be the fourth largest luxury house in the world.

Fashion 98
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Creating an Effective Retail Omnichannel Experience for Consumers

RIS News

The new norm for the modern-day consumer includes access to multiple, convenient channels when interacting with a business. By combining your company’s touchpoints and contact channels to create an omnichannel customer experience, this will significantly enhance a consumer’s brand journey.

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Wolverine Worldwide fires CEO as company reports weak Q2

RetailDive

The shoe and apparel company has moved to strengthen and reorganize its brand portfolio in recent years.

Apparel 97
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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Shopify’s Sidekick: A New AI Feature for Online Sellers! [What Is It & How to Use It?]

Prisync

Enter Shopify's latest game-changer: Sidekick, an innovative AI feature designed to revolutionize the way you manage your online store.

Shopify 68
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8 questions with Daily Harvest founder and CEO Rachel Drori

RetailDive

The head of the plant-based meal company discusses potential impacts of a major retail deal with Kroger.

Retail 93
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Don’t Let Retail Data Slip Away. Use It to Build Better Experiences.

RIS News

Digitalization helps retailers turn data into great experiences. Find out how.

Retail 84
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7 Steps Towards Success in Your Business Start-Up

Ecommerce Guru

Beginning another business is an elating excursion that guarantees a universe of potential outcomes, yet it can likewise be an […] The post 7 Steps Towards Success in Your Business Start-Up appeared first on Ecommerce Guru.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Exploring the 10 Latest Web Design Trends of 2023

Digital Doughnut

Stay ahead of the curve with top 10 latest web design trends for 2023. Discover the innovative techniques and cutting-edge styles that are reshaping the digital landscape. From immersive experiences to minimalistic designs, this article covers the must-know trends that will elevate your website's aesthetics and user experience in the year ahead.

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Online prices fell 1.6% in July: report

RetailDive

It marked the 11th consecutive month of year over year price decreases, with notable drops in appliances and electronics, according to Adobe.

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China’s Uneven Recovery May Deepen Demand Worries for U.S. Luxury Goods Makers

RetailWire

The recovery of China’s luxury market is slower than expected, which could impact U.S. luxury brands like Capri and Estee Lauder, leading to a hit on their sales. Companies had anticipated a stronger rebound in China’s demand after pandemic restrictions eased, but the cautious spending behavior of Chinese consumers during reopening has affected the market.

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The showdown: display ads vs. search ads

Funnel.io

Display and search ads are two of the most popular types of advertising available to marketers today. They can be quite diverse, low cost, and are complementary strategies of each other. But how do you know which strategy should receive the majority of your focus and ad spend? Or, should they receive equal treatment?

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.