Fri.Jun 23, 2023

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Nike Launches Air Max-Themed Island in Fortnite

Retail TouchPoints

Epic Games has created Airphoria, a Fortnite island created in partnership with Nike using the Unreal Editor for Fortnite (UEFN), with support from Fortnite creator studio Beyond Creative. The virtual landmass is a visually immersive Air Max-themed universe within Fortnite. Nike’s vision of Airphoria is as a place for fans to engage with Air Max sneakers in an entirely new and captivating way.

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470: Sneaky Copywriting Tricks Ecommerce Stores Use To Hook You – Family First Friday

My Wife Quit Her Job

Welcome to Family First Fridays, a special segment of the podcast where I publish solo episodes to teach you how to make money without sacrificing your lifestyle. If you haven’t picked up my Wall Street Journal bestselling book, The Family First Entrepreneur, head on over to [link] and fill out the form to get over $690 in free bonuses. In today’s episode I discuss psychological mind games that you can use in your copy that can help you make more money with both your online store an

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To Cloud Out or to Edge In? That is the Question.

Retail TouchPoints

The growth of edge computing in retail is undeniable, as more devices are connected in stores and more applications depend on the data they create. The role of clouds and corporate data centers for crunching transactions and providing data insights is clear, and much time has been spent by retail IT teams determining an overall cloud strategy. Increasingly, however, their focus has turned to the large amounts of data processed at the “edge,” and not just transactional information: inventory, sen

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Generative AI Will Sprint Into Your Business Through Four Doors

Forrester eCommerce

Generative AI (gen AI) was born on November 30, 2022, with the release of ChatGPT, and it’s been moving 100 miles an hour ever since, drawing in 100 million people and counting.

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Reports: Forman Mills Avoids Bankruptcy with Sale to Shoppers World

Retail TouchPoints

Discount retailer Forman Mills , which had been warning of a potential bankruptcy, has been purchased by Shoppers World , according to reporting in The Philadelphia Inquirer. A request for comment from Shoppers World had not been received as of press time. Forman Mills had recently posted a WARN notice that it would be laying off 245 workers in seven stores in Pennsylvania by Aug. 4, 2023.

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Considering Scaling Back Customer Obsession? Bad Move.

Forrester eCommerce

In tough times, businesses often cut the exact investments that they need in order to push through and come out ahead of competitors. The reflex to squirrel away cash under the corporate mattress contradicts what history has proven: Companies that continue to invest in innovation lead their markets better and for longer.

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Get The Ball Rolling On Mainframe DevOps

Forrester eCommerce

Mainframes Aren’t Going Away Anytime Soon Given the rapid rise of cloud computing, one might mistakenly assume the mainframe is dead or dying but in fact, the majority of mainframe users say that are actually expanding its mainframe footprint. Why? Certain workloads – or more specifically scale of workload — can’t be easily addressed.

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Geekwire: Seattle Amazon Go Store Closes, but 4 Remain Open

Retail TouchPoints

Amazon has reportedly closed an Amazon Go convenience store at the base of the Madison Centre office tower at the corner of 5th Avenue and Marion Street in Seattle, according to Geekwire. The news broke three months after the retailer announced that it would close eight other locations across the U.S. The Seattle store, which closed June 16, was Amazon’s second in the city when it opened in August 2018.

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Starting The Conversation: Plan Right For Acute Care At Home Programs

Forrester eCommerce

With acute home care adoption slowly ticking up, challenges are building. Not the least of these: the model hinges on a coordinated delivery of a complex set of services and uncertain reimbursement under a current waiver that’s up for redetermination in 18 months. Here are three key things you should do now to plan for a successful acute care at home program.

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How Home Chef Harnessed AI for an 83% Click Rate Uplift — While Retaining the Human Touch

Retail TouchPoints

Alarmists concerned that generative AI will take over the world (or more importantly, their jobs) can take heart from the experience of Home Chef. The DTC meal kit company, which saw a massive influx of customers following COVID, needed a way to maximize engagement and retain elevated open rates for its correspondence. Using Phrasee , a Salesforce Integration Partner, has helped Home Chef set the foundation for producing great messaging on a mass scale, but it’s required lots of human attention,

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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BYOAI Is Here — Make The Right Moves to Benefit From It

Forrester eCommerce

Back in May Samsung banned the use of GenAI platforms in the workplace after news of a security leak caused by misuse of ChatGPT. While employees did not revolt against the ban, chances are many of the employees continued using AI.

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The Case for Changing Your Ecommerce Workflow

Fastr

Who doesn’t love the comfort of security and routine in their place of work? Having well-defined, long-standing practices has helped many an organization tackle complex projects with the confidence of checking off a daily to-do. With routine, you are constantly the master of your domain—but also your own prisoner.

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The WIFM (What’s In It For Me?) of Revenue Operations

Forrester eCommerce

Seeking to understand why revenue operations has dramatically grown over the past few years and what assumptions leaders were making about establishing a revenue operations function, we interviewed a variety of sales, marketing, and revenue operations leaders. Find out what these leaders told us were the benefits of establishing and growing a revenue operations culture, mindset, and organization.

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The Weekly Closeout: Walmart+ launches summer sale, Hasbro brings back Furby

RetailDive

The mass merchant joins other retailers announcing deal events around Prime Day, while the ’90s-era toy makes its return for its 25th anniversary.

Toys 101
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Is Your Digital Shelf Ready For Primetime?

Forrester eCommerce

Now Live: Strategic Technology Selection Guide For PIM & Product Information Management Systems Landscape, Q2, 2023

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5 Millennial Stats Marketers Need to Know

Sailthru

Millennials have come of age in a time of unprecedented technological growth and economic unrest. Their lifestyle is vastly different than their parents. Now 26-40 years old, Millennials, also referred to as Gen Y, saw their parents impacted by the 2007-2009 Great Recession and now make up the majority of parents to children under 18. They are the largest generation in the U.S. when compared to Gen Z, Gen X, and Baby Boomers.

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6 Things to Know About Ecommerce Consumers in 2023

ESW

Global ecommerce sales are expected to increase to $5.4 trillion by 2026, making up 27% of all retail sales. And as the number of ecommerce consumers continues to grow, new markets and segments are emerging along with it. According to Morgan Stanley, parts of Southeast Asia and Latin America could experience 17% to 20% ecommerce growth over the next five years.

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Leap raises $15M in fresh capital

RetailDive

The company, which helps DTC brands enter brick and mortar, will use the funds to enhance platform capabilities and accelerate its path to profitability.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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UK Retail Sector Witnesses Modest Growth Amid Surge in Online Sales and Fuel Retail

365 Retail

The latest report from the Office for National Statistics (ONS) reveals that the UK saw a marginal rise in retail sales volumes in May 2023, persisting with the positive momentum initiated in April. Sales volumes grew by an estimated 0.3% in May, following on from a 0.5% increase in April, underlining an optimistic forecast for the market. The growth in May was driven by strong performance in the non-store retailing sector, which saw sales volumes increase by a robust 2.7%.

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Savage x Fenty appoints new CEO

RetailDive

The direct-to-consumer lingerie brand, founded by music star Rihanna, has been steadily expanding its store footprint.

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House report says Temu and Shein are skirting U.S. import tariff law

RetailWire

A House committee report asserts that Temu and Shein have exploited loopholes in U.S. law to get around paying import duties. The report says the two e-commerce giants are bringing products into the U.S.

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Academy Sports and Outdoors names new chief merchandising officer

RetailDive

Matt McCabe has been promoted to the role as the retailer moves to open new stores in Indiana and partner with the Indianapolis Colts.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Mobile SEO: Facts & Tips That Should Be Considered

Digital Doughnut

With more people searching through mobile devices, Google has started showing the mobile version of websites in search results. This means that if your website isn't optimized for mobile, you could be missing out on a great deal of traffic.

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Dick’s bans forever chemicals in its brand textile products

RetailDive

PFAS, called forever chemicals because of their inability to break down in the environment, are often found in sweat- and water-resistant products.

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Mi9 Retail Overview

Mi9

Who is this document for? This data sheet is written for professionals in e-commerce organizations in a variety of verticals. What will I learn about? Mi9 Retail offers a complete suite of retail software that includes merchandise management, point of sale, business intelligence, sales audit, invoice matching, order management, and e-commerce – all connected to a common retail analytics platform.

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Bluemercury relocates headquarters to New York

RetailDive

The shift brings the beauty retailer closer to brand partners, its highest concentration of stores and the rest of the Macy’s organization.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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It’s never too early to start prepping for the Holiday Season

ChannelSale

Holiday planning is not just essential for the general public, but online retailers should also make plenty of preparation for the busiest season of the year. Research has provided evidence that around 28% of the people in the US begin their holiday shopping before the month of November. So, during this holiday season, online retailers will experience some struggles, such as overall economic uncertainty, constant supply constraints, and shipping delays.

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Walmart rolls out inventory service for third-party sellers marketplace

RetailDive

Inventory Transfer Services gives sellers the option to send goods to one centralized location and offer two-day to same-day shipping.

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The most anticipated Amazon shopping day of the year is almost here!

ChannelSale

Prime Day on Amazon is an annual event that provides all Prime members with numerous deals and discounts on products. These products are provided from all the well-known brands along with the 3rd-party sellers. This is a massive event, and it’s guaranteed that members will find products based on their budget and needs. Apart from the popular brands, you can purchase items from small businesses as well.

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Bud Light launching new ad campaign

RetailWire

Bud Light is launching its new “Easy to Summer” ad campaign using a light-hearted approach to connect with consumers.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.