Nike Launches Air Max-Themed Island in Fortnite
Retail TouchPoints
JUNE 23, 2023
Epic Games has created Airphoria, a Fortnite island created in partnership with Nike using the Unreal Editor for Fortnite (UEFN), with support from Fortnite creator studio Beyond Creative. The virtual landmass is a visually immersive Air Max-themed universe within Fortnite. Nike’s vision of Airphoria is as a place for fans to engage with Air Max sneakers in an entirely new and captivating way.
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