Talking Retail Grocery and product news for independent retailers
The campaign will run for eight weeks from 28 September on video-on-demand, YouTube, Twitter, Instagram, Facebook, and digital display – with additional support from PR and media partnerships.
An online competition offers users the chance to win £1,000 worth of experience vouchers to enjoy with their nearest and dearest. To be eligible for a chance to win, shoppers are encouraged to use social media to show how they’re connecting with friends and family members in creative ways thanks to Oreo.
Aislinn Campbell, senior brand manager at Mondelēz, said: “There are so many heart-warming aspects to what has happened this year, and the way that retailers and their customers have reacted to the pandemic was in true British playful fashion. To help retailers drive their sales and keep this spirit alive in a fun way, we’re continuing the successful strategy from our Stay Home Stay Playful work in the spring while keeping it fresh and relevant at the same time”.
