Sun.Mar 19, 2023

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What’s wrong with your CMO Dashboard?

Forrester eCommerce

At the recent NASSCOM event in Mumbai, I had some great conversations with CMOs from many B2B organisations. In those discussions, few topics bubbled up to the top more often than others. The unpredictability of the business landscape and changing buyer behaviours challenged every organisation. It did not matter what growth goals they were pursuing.

B2B 368
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Best Freelance Websites in 2023: The Ultimate Round-Up

Ecommerce Platforms

Are you a freelancer wanting to advertise your expertise and earn more money? Or, are you a business owner looking for new freelance talent? Well, you’ve both come to the right place; because below, we're listing ten of the best freelance platforms to help get you connected. There's lots to cover, so let's hop straight to it! MarketerHire MarketerHire is a solid choice for anyone wishing to hire a professional and experienced marketer.

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Beyond The Hype Of Generative AI For Users Of Sales Tech

Forrester eCommerce

This blog provides an overview of what generative AI is — and what it is not — for B2B sales organizations.

B2B 195
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The Product Highlight Attribute: Practical Tips

Store Growers

Last Updated on March 20, 2023 Google regularly introduces new attributes for its shopping feed on a regular basis. And one of these recent additions is the product_highlight attribute. In this article, we’ll cover how to use the attribute, and explain how to avoid feed issues related to it. What Is the Product Highlight Attribute in the Product Feed?

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Tailor Brands Review 2023: A Complete Guide to Tailor Brands

Ecommerce Platforms

In this Tailor Brands review, we’re looking at an all-in-one platform for branding and marketing. This powerful ecosystem offers a full selection of brand design and advertising tools, so you can launch your presence online quickly and effectively. Business leaders often have to rely on hiring professional graphic designers and similar experts to create everything from logos to social media assets.

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Outgrow Review 2023: Pricing, Features and Facts

Ecommerce Platforms

In this Outgrow review, we’re looking at the features of a comprehensive platform designed to help you acquire leads via interactive content. Outgrow aims to accelerate your path to success, by providing you with a convenient solution for building comprehensive “interactive” content. Interactive content can increase engagement and conversion rates by around 30%, reduce bounce rate, and enhance brand reach via social shares.