April, 2020

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How to Adapt Your Marketing During the Coronavirus (COVID-19)

Kissmetrics

It’s been roughly a month now since the Coronavirus started to flip our lives upside down. From having to practice social distancing and getting used to life without the outdoors to continually washing our hands and wearing masks and seeing loved ones and friends getting sick, the Coronavirus is something none of us expected. Even our businesses are suffering.

Marketing 357
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Entering The New Normal: How To Safely Bring Your Workforce Back

Forrester eCommerce

New Pandemic Management Protocols provide guidance on how to bring employees back to work safely and effectively.

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The Best Free WordPress Ecommerce Plugins (Apr 2020)

Ecommerce Platforms

Seeing as how the market is so large, we wanted to find out which free WordPress ecommerce plugins stand out. The conclusion is in: We believe WooCommerce serves as the best free WordPress ecommerce plugin. Throughout our research, over the past two weeks we narrowed the field down to eight, with Easy Digital Downloads (EDD) and Ecwid ranked right behind WooCommerce.

eCommerce 245
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7 Easy Steps To Master the Art of Newsletter Signup

BigCommerce

Email marketing is alive and well in 2020.

Arts 310
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How To Drive Retail Results With Integrated Tech And UX Design

Speaker: Jennifer Wright and Nick Barron

Navigating the complexities of e-commerce requires more than just the right technology - It demands a holistic strategy that aligns platform capabilities with customer- centric design and marketing. This webinar will provide a roadmap for building a robust e-commerce strategy, guiding you through key decisions from platform selection to creating user experiences that convert, and leverage digital marketing to reach and retail customers.

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Amazon Associates – How To Start An Amazon Affiliate Store For Less Than $3

My Wife Quit Her Job

The post will teach you how to leverage the Amazon Associates program to create an Amazon affiliate store (for less than $3) and validate your niche before you invest any money on inventory. The biggest reservation most people have when starting an ecommerce business is the upfront cost. After all, it can take a significant investment of your time and effort to launch a store without knowing whether your products will sell.

eCommerce 234
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The Biggest SEO Trend You’re Ignoring

Kissmetrics

The screenshot above is my Google traffic over the last 12 months. As you can see, my traffic is growing. And there are many reasons for that, but there is one trend that’s really caused the majority of my SEO growth. You might be thinking it is Ubersuggest because it makes up 22.4% of my traffic now. But Ubersuggest has been integrated into NeilPatel.com for years, so that’s not it.

SEO 360

More Trending

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Data Proliferation Accelerates The Need For Data Literacy

Forrester eCommerce

With the onslaught of data and statistics about the pandemic, the world has seen an explosion of armchair virologists and policy pundits. Everyone has an insight to share, but not everyone gets it right. The World Health Organization, the European Commission, and national governments strive to harmonize data — a laudable effort, but the need […].

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Sell More With The BigCommerce Amazon Integration

Groove

According to TechCrunch, Amazon sales make up 49.1% of all eCommerce sales and 5% of all retail sales within the United States. On top of that, 10 companies dominate 71% of the eCommerce space based on sales. As an Elite BigCommerce Partner Agency and full-service eCommerce agency, we've helped multiple clients navigate omni-channel selling. If you’re a BigCommerce customer, selling on Amazon is now significantly easier with the native BigCommerce Amazon Integration.

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8 Steps To Creating Engaging Video Email Marketing Campaigns for Your Retail Business

lateshipment

Video email marketing is an efficient way to engage your users on a personal, individual level, and yet so many retail businesses don’t make the most of this email marketing strategy. This is important now more than ever at a time when online engagement is booming because of the COVID-19 pandemic. Video content marketing has been proved time and time again to engage users more than textual marketing, and video marketing content is also consistently shared more and ranked higher on social media a

Marketing 245
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Best Online Learning Platforms 2020 – The Ultimate Guide

Ecommerce Platforms

Looking for the best online learning platforms? You’re in the right place. Teaching an online course is one of the best ways to develop a profitable business online. While creating an online store is still a popular option for those wanting to get involved in digital sales, online leaning is gaining steam at a rapid pace. The market is currently valued at around $190 billion USD, with an annual growth rate of 7%!

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Pricing for Profit: How to Set, Negotiate, and Succeed

Speaker: Igli Laci, Strategic Finance Leader

In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a

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Wired For Connection

Steve Dennis

The following is an excerpt from my new book , which will be released on Tuesday. Most people strive for connection. From our earliest years we take comfort (if we are fortunate) in our families, seek out friendships, and join classes, teams, and social groups. The urge for companionship is powerful, and at some point, the desire to find a romantic partner becomes strong.

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16 Workflow Automation Ideas for Ecommerce Businesses

BigCommerce

The ecommerce industry is booming. According to Statista, it was worth $3.535 billion at the end of 2019.

eCommerce 523
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Managing Mental Health And Burnout Is A Priority, Not A Nice-To-Have

Forrester eCommerce

The topic of CISO burnout has been something I’ve wanted to write about for a while. It is something I speak about to CISOs around the world regularly. Even before COVID-19, CISOs had a stressful job. They were already dealing with bureaucracy, internal politics, lack of organizational support, and the constant feeling that they would be […].

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4 Benefits Of Working With A HubSpot Agency Partner

Groove

Whether you have thought about hiring a digital marketing agency or are in the process of potentially partnering with one, we're here to provide you with several key reasons why you should consider making the move. As a Diamond HubSpot Partner Agency , Groove Commerce has the proven experience and in-house expertise to proactively deliver valuable insights, as well as the strategic execution needed to help clients reach their goals.

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4 Best Practices for Ensuring Success in International Markets Ahead of Peak Season

The opportunity for e-commerce merchants in international markets is immense. Data indicates that when international options are available at checkout, merchants see up to 20-60% higher cart conversion and a 128% higher gross merchandise value (GMV) than domestic orders. However, while the opportunities are significant, so are the risks. Without careful planning and strategic partnerships, merchants may face challenges, including high shipping costs, complex customs regulations, and unexpected p

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LateShipment.com: Integrations for a Better Last Mile

lateshipment

If you run an eCommerce retail business, you probably leave no stone unturned to ensure shoppers have a great user experience on your site. You use the best possible images for your product listings, make navigation to checkout a breeze , and do everything it takes to make loading times fast. However, once a shopper checks out and you hand over their package to your shipping partner for delivery, the situation moves out of your control.

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Best Email Marketing for Shopify 2020 – Top 10 Apps Reviewed and Compared

Ecommerce Platforms

Are you looking for the best email marketing service for your Shopify store? Or perhaps, you’re looking to take your email marketing to the next level and use automations to get more sales in your online store? Whatever the case might be, you’re in the right place. In today’s post, we’ll go over the best email marketing providers for Shopify and explore their pros and cons.

Shopify 206
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Mike Tyson, Covid-19 And Getting Back On Your Board

Steve Dennis

Famed business strategist Mike Tyson once said “everybody has a plan until they get punched in the mouth.” Whether the epic health and economic crisis brought on by the coronavirus is a true Black Swan event is debatable, but it’s clear no business was truly ready for it. Just about everyone’s plan has come undone–including mine.

Events 172
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How to Create an Effective Ecommerce Inbound Marketing Strategy

BigCommerce

Whether you’re new to inbound marketing or are looking to enhance your ecommerce strategy, let’s start by answering this question: Why should…

eCommerce 422
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A Blueprint for B2B Commerce

In the B2B space, digital expectations are higher than ever. Consumer platforms have made online experiences incredibly user-friendly and efficient, adding pressure for businesses to follow suit to meet the expectations of the modern B2B buyer. Take inspiration from B2C commerce strategies and adapt them for B2B digital interactions. Learn to create engaging and well-crafted consumer shopping experiences with insights and tools from Orium’s report, A Blueprint to B2B Commerce.

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We Evaluated Banks’ In-App Messaging On COVID-19: Five Brands Stood Out

Forrester eCommerce

What do consumers expect from their banks in response to the COVID-19 pandemic? We interviewed 40 customers of 14 banks to find out. We also asked them what they think of how their banks are handling the crisis so far. Their responses show that many banks are missing the mark by making COVID-19 content hard […].

Banking 497
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5 Ways To Increase AdWords Conversions

Groove

Whether you’re spending three or six figures a month on search ads, every profitable Google AdWords campaign begins with a solid foundation. If you don't know where to start, we're here to help your business increase AdWords conversions. How to Increase AdWords Conversions: If you're looking to improve performance, drive more leads and increase AdWords conversions, we recommend following the tips below: Create a mobile-friendly landing page.

PPC 345
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Financial Steps eCommerce Businesses Can Take Now to Weather the COVID-19 Downturn

Inflow Insights

COVID-19 has completely changed consumers’ lives and their buying habits, which has created a lot of uncertainty for consumer-based eCommerce businesses. In recent posts, we’ve shared what other eCommerce businesses are doing to get through this challenging time and what marketing strategies you should consider for your eCommerce business during this crisis.

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The Top Wix Alternatives for 2020

Ecommerce Platforms

Wix has a lot to offer as a site building solution. Simplicity, with an intuitive user interface that makes designing your site as straightforward as possible, Versatility, with the freedom to create a wide selection of different pages in unique styles. Wix even provides a wide selection of amazing ecommerce themes and templates to choose from. However, as attractive as Wix might be, it’s not the ideal website builder for everyone.

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Innovation Fest: Summer of AI

Join Bloomreach at Innovation Fest: Summer 2024, a virtual event, to explore the future of personalized marketing and merchandising! Along with the company’s top product experts, CEO Raj De Datta will provide an exclusive look at the company’s latest AI innovations reshaping the omnichannel experience. Don’t miss out on this exciting opportunity to connect with fellow industry leaders and explore the latest trends in retail technology.

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Etsy vs. eBay: Where Should You Be Selling?

SellBrite

Etsy and eBay are two of the most notable online marketplaces in the world. Chances are, you’ve probably bought something from them — but have you sold something with them? Each platform has its pros and cons for sellers. We’ve put them head-to-head across a number of categories so you can see exactly how they stack up for your business. Customer Base. eBay is a leading online marketplace where just about anything (both new and used, but mostly new) is sold to a largely American customer base lo

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Marketing Through Coronavirus: How to Pivot Your Ecommerce Marketing Plan in Times of Crisis

BigCommerce

Good marketing, at its core, has to include a deep understanding of your target market — their day-to-day lives, their challenges,…

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Managing Your Company Through The Coronavirus Pandemic

Forrester eCommerce

To navigate the next stage of the coronavirus pandemic, governments and companies must design and enforce Pandemic Management Protocols (PMPs) — a set of procedures and processes by which people will go to the office, go to school, congregate in public, eat in restaurants, travel, and move without causing unmanageable new outbreaks of the virus.

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5 Mobile eCommerce Examples

Groove

As technology becomes the keystone to our everyday lives, interacting with brands has never been easier. We're able to experience a brand through a traditional brick-and-mortar store, a seamless website experience and social media accounts. With technological advancements, we've seen an explosion in mobile eCommerce. In fact, mobile eCommerce trends show that shoppers are using mobile devices in new ways to interact with brands and purchase their products.

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Secrets of a Successful Sale: Optimizing Your Checkout Process

Speaker: David Nisbet, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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A Slightly Better Version of Mediocre

Steve Dennis

The following is excerpted from my forthcoming book Remarkable Retail: How to Win & Keep Customers in the Age of Digital Disruption , which will be published by LifeTree Media on April 14th. There is nothing inherently wrong with the concept of continuous improvement. We all understand that when we seek to improve something, we have to start where we are.

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Templ.io: Here’s What You Need to Know

Ecommerce Platforms

Any business owner with a robust online presence that relies on fast-moving traffic and sales understands the importance of a fully-functioning and quick-loading website. There are plenty of web hosting platforms out there, but many are slow, shared, and painful to use. So, we’re going to look at one of the newer kids on the block called Templ and see how they stand up to scrutiny.

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AMA Session Recap: COVID-19: What It Means for Ecommerce

Omnisend

On April 2, Omnisend hosted our first AMA (ask me anything) session on the topic of ecommerce during the COVID-19 crisis. This session was a compliment to our blog post on marketing in a crisis. Even after we published this post we continued receiving questions from retailers on how they can maneuver different aspects of Read more The post AMA Session Recap: COVID-19: What It Means for Ecommerce appeared first on Ecommerce Marketing Automation | Omnisend.

eCommerce 158
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How Shoppers Can Support Small Businesses (And Why We Should)

BigCommerce

As we’re still in the midst of social distancing, shut-downs, and shelter-in-place or stay home orders across the country and…

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Loyalty 101: How To Turn Browsers Into Buyers For Lasting Engagement

Speaker: Shaunna Bruton, Danielle Wyllie, and Kailey Holmes

Say goodbye to one-size-fits-all retail, and say hello to experiences that keep your customers coming back for more! Customer loyalty isn’t just earned - it’s cultivated through meaningful engagement with the help of data. This webinar will take you behind the scenes of how top retailers turn customer data into personalized experiences that drive engagement and retention.