January, 2020

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Children’s Data Privacy: What’s A Parent To Do?

Forrester eCommerce

Happy International Data Privacy Day! What kinds of conversations do you have with friends and family about privacy? Over the holidays and through the new year, I had the topic of children’s data privacy and device use come up multiple times.

Toys 384
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Product Security And Surveillance Capitalism: Ring and Avast Fumble Privacy, Data Security, and Third-Party Risk

Forrester eCommerce

Multiple security and privacy issues have plagued the physical security device maker, it’s responded poorly by casting blame on users, and following that the EFF identified that the Ring app is littered with third party trackers. It’s been a rough couple of months for Ring.

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E-commerce Privacy Policy & CCPA: What You Need to Know

GetElastic

The California Consumer Protection Act (CCPA) is a new e-commerce privacy policy that went into effect January 1, 2020. Personal data and privacy are at the forefront of consumers’ and policy makers’ minds. CCPA is a bill intended to enhance privacy rights and consumer protection for residents of California, United States.

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Google Takes Aim At Third-Party Cookies — Here’s Our Take

Forrester eCommerce

Google’s recent announcement that it will deprecate third-party cookies in the next two years and turn to its privacy sandbox for alternative solutions has only added to the advertising ecosystem’s uncertainty. But what does it really mean for marketers, publishers, technology companies, and data providers?

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The Personalization Playbook: 2024 Strategies

What about customer privacy and the use of data? Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget?

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2020 Marketing Trends to Empower Your Brand in the New Decade

ROI Revolution

Sound the Alarm: Privacy Protection. There are huge concerns with privacy among consumers, and social media platforms like Facebook are facing these issues head on. Using automation and AI, this powerful format can automatically optimize for your brand’s goals and put your brand’s message in front of highly targeted custom audiences.

Marketing 174
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5 New Year’s Resolutions for Media Publishers

Liveintent

Lean Into Consumer Privacy. The connective tissue that defines an identity graph is critical to conversations about privacy. Partner with next-gen identity providers that can enhance your first-party data, help you monetize your inventory, and build tailor-made data solutions that comply with readers’ privacy preferences. .

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Post-Pandemic eCommerce Growth: Leverage Product Data, Market Research & Shopping Trends

Speaker: Phil Irvine, VP & Director of Audience Intelligence

When you couple that with fluid data privacy changes, this creates an even fuzzier foundation to develop forward-looking marketing strategies. Whether concerned about data privacy and data management, or curious about how businesses can rethink approaches to designing shopping experiences, the answers are here.