Forrester eCommerce
OCTOBER 27, 2021
Becoming an environmentally, socially, and economically sustainable business demands a profound and fundamental change. Like digital transformation before it, you can’t just bolt it on. Traditional firms willing to start their multiyear transformation journey toward sustainability must embrace the three principles of sustainable transformation.
BigCommerce
OCTOBER 15, 2021
As more businesses grew their sales online during the COVID-19 pandemic, something more sinister was also growing — ecommerce fraud.
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Ecommerce Platforms
OCTOBER 28, 2021
When you start an ecommerce site you realize that there are loads of items that need to be checked, cross-checked, and tested to ensure that your customers have a quality user experience. From the website design to a sleek, quick checkout module, you must set up all of these elements to make the most efficient online store possible. Otherwise, you run the risk of customers encountering broken links, unfinished product page content, or a checkout that's far from user-friendly.
Kissmetrics
OCTOBER 14, 2021
If you still think Facebook and Twitter are the be-all and end-all of social media marketing tools, think again. Say “Hi” to your business’s new best friend: business Pinterest accounts. Eighty percent of Pinterest pins are repins , which means this is a platform that values sharable content. The average lifespan of a pin is three months which is much longer than Facebook which averages five to six hours, and Twitter which averages at 15-20 minutes.
Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.
Retail TouchPoints
OCTOBER 13, 2021
The Retail Design Institute has named the Tempur-Pedic New York City flagship as its Store of the Year. The 3,100-square-foot store on Manhattan’s Upper East Side, which opened in Oct. 2020 , was designed by CallisonRTKL to offer a “one-of-a-kind immersive digital experience.”. The flagship focuses on key themes of escapism, sustainability, access to nature, and multi-sensory experiences, according to the design firm.
Omnisend
OCTOBER 21, 2021
Reading Time: 5 minutes. A large part of Jason Wagg’s job as a brand developer is to fill in his clients’ marketing gaps. He’s got a ton of retail and ecommerce knowledge from roles in customer service, stints at luxury fashion companies, and supporting digital implementations when online shopping first came into vogue. But he admits that overall, what he’s doing for his clients isn’t “incredibly ground-breaking,” nor is it too advanced for them to learn with the proper bandwidth.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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BigCommerce
OCTOBER 6, 2021
Started in 1946 in Montreal, Canada as a children’s apparel manufacturing company, Gildan has gone on to become one of…
Ecommerce Platforms
OCTOBER 26, 2021
Welcome to our ultimate BetterCommerce review. The ecommerce space is extremely competitive and without access to the best solutions, your brand may suffer. Large scale enterprises are in the same competing space as midsize and small businesses and this makes the competition a lot more difficult to overcome. However, BetterCommerce offers a solution that disrupts this narrative.
Kissmetrics
OCTOBER 18, 2021
Pinterest is a great way to get your brand noticed online. After all, the world’s 14th largest social network boasts around 454 million active monthly users. Brands looking to boost performance on Pinterest should be keeping Pinterest image sizes in mind. Certain image sizes are more likely to catch the eyes of Pinterest users, and it’s important to understand how size can impact Pinterest success.
Retail TouchPoints
OCTOBER 4, 2021
Three of the country’s biggest retailers are taking significant steps to get consumers into the holiday shopping groove — and to do so (much) sooner than later. Beginning Oct. 4, Amazon is offering what the retailer calls “Black Friday-worthy” deals, along with Epic Daily Deals and an Amazon Holiday Prep Shop hub to help consumers organize their holiday gift-giving and event planning.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Wiser
OCTOBER 19, 2021
Ahh, the age-old problem for your brand—how to win more share of shelf. It’s common knowledge that optimizing shelf space at your top-performing retailers (and edging out the competitors in your category) is a core part of increasing sales. What’s not always common knowledge? That there are easier ways out there to convince stores to give you better placements on the shelf.
Forrester eCommerce
OCTOBER 26, 2021
Before March of 2020, “supply chain issues” was a term we’d hear after a natural disaster or labor strike – that all ended the moment we ran out of toilet paper. Unquestionably, the supply chain crisis has been a secondary theme of the pandemic, one that continues to escalate. For the 15 months since the […].
BigCommerce
OCTOBER 8, 2021
If you sell into any of the 18 states with a sales tax holiday in 2021 (plus Puerto Rico), you…
Ecommerce Platforms
OCTOBER 21, 2021
If you aspire to become an independent UK store owner, there's no time like the present! With so many eCommerce platforms to choose from, it's never been easier to launch your own online business. These solutions simplify the whole process: From building your eCommerce website to setting up a convenient shopping cart to marketing products – many of these platforms provide it all!
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Kissmetrics
OCTOBER 27, 2021
Let me guess. You’re not seeing results from your SEO strategy, and you’re about one ranking away from throwing your laptop out the window. After all, you’re doing everything right. You’re publishing new content consistently. You spend hours researching keywords. You have a thorough content promotion strategy. Yet, crickets. What gives?
Retail TouchPoints
OCTOBER 4, 2021
The labor crunch, inventory shortages and Delta variant concerns will put stress on this holiday season, but retailers still have a lot to look forward to. Salesforce expects U.S. digital sales to grow 10% , while shifting shopper habits will create a variety of new opportunities for omnichannel retailers. Here are the Top 10 predictions retailers should keep in mind as they plan, implement and finalize their holiday strategies.
Omnisend
OCTOBER 3, 2021
Reading Time: 6 minutes. Every email marketer knows the feeling of opening a new page and staring at the blank screen. You have all the details, the A/B paths, and CTAs, but wonder “where do I begin?”. We hear this question from customers all the time. In this article, we’re going to address it by breaking down highly effective emails, including the structure, tone, and branding.
Forrester eCommerce
OCTOBER 26, 2021
Forrester predicts more change in 2022 across CX, EX, technology, and marketing. Get a sneak peek at five of Forrester's 2022 predictions, and then download our guide to help inform your 2022 strategy.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
BigCommerce
OCTOBER 13, 2021
Digital experience. This is the new buzzword in the world of enterprise ecommerce. For good reason.
Ecommerce Platforms
OCTOBER 31, 2021
Wondering how to sell print on demand with Squarespace ? Squarespace is one of the most popular tools for building your own professional online presence. You can design a stunning website with Squarespace and use it to attract all kinds of customers. The question is, what are you going to sell? Print on Demand services make it quick and simple to create a creative line of products for your brand.
Kissmetrics
OCTOBER 5, 2021
As a marketer or business owner, you know email marketing is a powerful tool. Its popularity among consumers is climbing. You might have already implemented email personalization to some extent, like addressing customers personally, but you can take it further. This article looks at 15 email personalization techniques you can apply to your marketing.
Retail TouchPoints
OCTOBER 25, 2021
Customer communication is undoubtedly important. When consumers receive communications from a company, 96% feel loyal to the brand and 84% engage with its advertising. But the difference between a message that’s welcome and one that’s an intrusive annoyance differs between both generations and platforms, according to a study by Data Axle. Retailers need to engage with shoppers in terms of generational preferences, individual expectations and preferred messaging platforms.
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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.
MakeWebBetter
OCTOBER 25, 2021
Establishing a successful enterprise business has become way easier than ever before. With a variety of platforms available it’s absolutely practical to give life to your ideas. Having said that, WooCommerce is one of the most known eCommerce platforms for WordPress websites. It was launched in the year 2011 and since then has become extremely […].
Forrester eCommerce
OCTOBER 25, 2021
A great digital experience starts with the basics: a strategy for omnichannel engagement; great design; personalized, yet trustworthy, experiences; and, of course, the technology and operations to support it. But to differentiate your company’s digital presence, you will also need to be creative in your approaches and solutions. Partners are key to that effort, particularly […].
Omniconvert
OCTOBER 29, 2021
This Omniconvert guide covers everything about Customer Value Optimization (CVO): customer value, CLV, customer retention, RFM segmentation. The post The Ultimate Customer Value Optimization Guide appeared first on Omniconvert Ecommerce Growth Blog.
Ecommerce Platforms
OCTOBER 14, 2021
No matter your niche, finding and using the right theme for your WooCommerce store is integral. Needless to say, the sports nutrition industry is no exception – your site still has to communicate credibility and expertise. Within seconds website visitors need to know you’re just as passionate about helping them reach their fitness goals as they are about achieving them.
Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence
In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.
Kissmetrics
OCTOBER 6, 2021
Snapchat is an invaluable tool for growing just about any business or personal brand. To use it well, you need to get more Snapchat friends. While Instagram is awesome for showcasing products and edited “best versions,” Snapchat kills it at being completely natural. It doesn’t hurt that 293 million people are active on that platform every single day.
Retail TouchPoints
OCTOBER 25, 2021
The rollout of 5G has the potential to transform the retail industry by ushering in a new era of connectivity and experience. The advancements it supports should alleviate many of the challenges that retailers have endured during the pandemic. By dramatically accelerating the speed of mobile networks, it paves the way for a dazzling array of innovations.
MakeWebBetter
OCTOBER 11, 2021
When selling through eCommerce, the most important decision to be taken is to choose the right platform. With the abundance of available choices, it can be arduous to choose the one best for your business’s needs. In a study it has been found that WooCommerce owns more than 26% of all online stores, making it […]. The post WooCommerce For Small Business: The Perfect Pair appeared first on MakeWebBetter.
Forrester eCommerce
OCTOBER 28, 2021
In 2022, the automation market will see more robotics, new AI vendors, and new frameworks. Find out more in Forrester's 2022 automation predictions.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
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