BigCommerce

AUGUST 3, 2017

Just launching a business won’t make people buy. Forget about the dreams of customers lining up and sitting with their wallets in hand waiting for you to launch, and crashing your server with traffic. Running an ecommerce business is just as hard as running any other business (minus the soul-killing overheads perhaps). None of the advantages of ecommerce businesses take away the stark reality that entrepreneurship is hard.

Shipping Costs 836

Shipping Costs eCommerce BigCommerce Payments 836

Optimizely

AUGUST 29, 2017

When you visit Zulily’s site for the first time, you’ll see this pop up immediately on your screen: The incredibly successful ecommerce brand doesn’t let just anyone shop on their site — it’s a members-only experience. You can’t even browse products without first entering your email address and signing up. Zulily started out as a small daily flash sales site focused on moms, but grew quickly and was acquired by QVC in 2014 for $2.4 billion.

eCommerce 511

eCommerce B2C Customer Marketing 511

Kissmetrics

AUGUST 28, 2017

No, this headline isn’t clickbait. This article does contain critical homepage elements that are often overlooked. And you might be ignoring them. In fact, the examples I share here are a sure sign that many marketers still ignore critical homepage elements. And conversions are lost for these simple reasons. I’m not going to rehash what you already know about homepages.

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Demo Other Blog Customer 487

RTP blog

AUGUST 30, 2017

Amazon’s announcement that it would slash prices on select food products at Whole Foods was the first sign of how the e-Commerce giant plans to run the grocer, but it also leaves plenty of questions open as to how Whole Foods will operate in the future. As of Monday, Aug. 28, Amazon reduced prices on select items. At a midtown Manhattan location, price cuts ranged from 7% (large brown eggs) to 43% (organic Fuji apples).

eCommerce 300

eCommerce Customer Consumer Marketing 300

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

Payments

Groove

AUGUST 4, 2017

Ecommerce merchants need several technology tools to put all the pieces of the marketing plan together. As a full-service ecommerce agency, we have formed partnerships with the best technology companies in the industry, and we're sharing the brains behind these businesses in our partner interview series.

Customer Loyalty 300

Customer Loyalty Merchant Services eCommerce Customer 300

Bryan Eisenberg

AUGUST 4, 2017

I hope I get to see some of you at Digital Marketer’s Content and Commerce Summit in LA on September 18-20th. Let me know if you plan to come. The post Run a Business Like Jeff Bezos an interview with Digital Marketer appeared first on Bryan & Jeffrey Eisenberg.

Marketing 280

Marketing 280

SellBrite

AUGUST 30, 2017

When you buy something in a store, what you see is what you get. You can inspect the item for yourself, make sure it works, and have a chat with the salesperson before you make your purchase. You know exactly what you’re going to walk out of the store with. That’s not true when people buy online. Buyers can’t see items before they buy, so they have to take the merchant’s word for it.

Merchant Services 305

Merchant Services Fulfillment Shipping Costs Order Fulfillment 305

Kissmetrics

AUGUST 7, 2017

The big day is approaching! Yes, you’re about to launch your first (or maybe fifth) product. You want the experience to be perfect for your audience. What your team does before the launch is just as important as what you do on launch day. And it all starts with early engagement —spreading your message as soon as possible to pique people’s interests and encourage sales.

Payment Services 452

Payment Services Reference Channel Customer 452

Forrester eCommerce

AUGUST 17, 2017

Thanks to the rise of empowered consumers, products and experiences that once seemed improbable, such as (literally) instant delivery, are now integral to our lives. But this era of innovation has also seen its fair share of flops: From Pokémon Go to Google Glass, technologies that looked like promising disrupters stalled quickly or generated more […].

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Technology Consumer Customer Data Customer Experience 250

Groove

AUGUST 31, 2017

With the great Magento 2 migration looming over the ecommerce industry, business owners are using the event as a time to take stock in their current ecommerce platform and to choose the best path forward for their store.

eCommerce Platforms 255

eCommerce Platforms BigCommerce Magento eCommerce 255

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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Technology

Omniconvert

AUGUST 30, 2017

Paul Rouke, Founder and Director of Optimization at PRWD, one of the most important CRO agencies in the UK, author of “The Growth Strategy that’s Being Ignored” was one of our awesome guest speakers at the International E-commerce Day, in May 2017. In his presentation about CRO strategy, Paul shared how he and his team approach […]. The post The four pillars of CRO strategy by Paul Rouke appeared first on Conversion Rate Optimization (CRO) Blog.

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eCommerce Presentation Blog 235

BigCommerce

AUGUST 17, 2017

As both the use of ad blockers and the amount of time people spend on social media continues to rise, the effectiveness of traditional advertising has taken a nosedive. So how can your brand reach consumers, and convert them? The answer lies in influencer marketing. Consumers tend to place the most trust in recommendations from people they know. In 2016, 86% of marketers used influencer marketing , and 94% of them found it to be effective.

Marketing 419

Marketing Social Media Blog Clothing 419

Optimizely

AUGUST 8, 2017

If you work in ecommerce on the east coast, you’re already eagerly anticipating the upcoming eTail East 2017 Conference in Boston. This four-day event features speakers from innovative brands like Wayfair, Neiman Marcus, Bauble Bar, and Peapod — among others. Starting on August 14, attendees will have the opportunity to learn how top business leaders are using technology to drive growth in a tough retail market.

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Multi-channel lightspeed Channel Customer Retention 210

Kissmetrics

AUGUST 21, 2017

PPC advertising should be straightforward. You buy an ad. Your ad appears on Google. That ad gets clicked. You spend a little dough per click, and voila – you’re a marketing genius. Traffic is booming and you’re appearing in all the right places. Except that’s not always how it works. And for some strange reason, you can’t quite figure out why. Not to worry.

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PPC Games Recommendation B2B 414

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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

Operations

My Wife Quit Her Job

AUGUST 24, 2017

Today I have my friend Rachel Miller on the show. Several months ago, Rachel spoke at my conference, The Sellers Summit, and she knocked it out of the park. Rachel runs a popular training class called Moolah where she teaches others how to build humongous Facebook followings with rabid fans. She’s created multiple Facebook fan pages with more than a million likes and she uses these pages to drive traffic and sales to both physical and digital products.

Books 220

Books eCommerce Other Marketing 220

Groove

AUGUST 4, 2017

Ecommerce merchants need several technology tools to put all the pieces of the marketing plan together. As a full-service ecommerce agency, we have formed partnerships with the best technology companies in the industry, and we're sharing the brains behind these businesses in our partner interview series.

Customer Loyalty 186

Customer Loyalty Technology Merchant Services Customer 186

Bryan Eisenberg

AUGUST 7, 2017

This week I take a look at some simple things Magnolia Market in Waco, TX does to purchase Word of Mouth. For those that don’t know Chip and Joanna Gaines, hosts of the HGTV show Fixer Upper are a designer and contractor team that help people get their dream homes by buying houses that need a lot of work. Part of what is really cool about the examples I share in the video directly correlate to their “brand beliefs.” Anyone who has watched even a couple of their shows knows how

Customer Experience 193

Customer Experience Social Media Customer Marketing 193

BigCommerce

AUGUST 8, 2017

While there are hundreds of different marketing strategies, only one can bring in consistent sales from day one. Social media advertising. Most channels require significant lead time to yield an ROI (ex. content marketing). Some channels yield quick results but not day in and day out (ex. influencer marketing). And some channels are consistent but time consuming to dial in (ex.

Social Media 420

Social Media Shipping Costs Multi-channel B2B 420

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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

eCommerce

Optimizely

AUGUST 31, 2017

At this point, many buyers are used to the personalized ads that appear in emails, on Facebook, and elsewhere online. As a B2C marketer, you habitually send out emails that say “Hi [Your Name]”, offer Facebook ads that show products buyers clicked on, but never bought, and send push notifications based on current location. Your ecommerce business relies on this type of technology-driven personalization for one reason: it’s incredibly effective.

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eCommerce B2C Gifts Marketing 199

Kissmetrics

AUGUST 24, 2017

Tracking customer event data, such as for Kissmetrics’ behavioral analytics solution, is an integral part to any successful online business–but I bet you already knew that. You might also know that installing Kissmetrics tracking code across your platform is relatively straight forward, though it can get complex depending on your specific requirements.

Customer Data 248

Customer Data Events Travel Management 248

My Wife Quit Her Job

AUGUST 28, 2017

The hardest part about running your own ecommerce store is driving targeted traffic to your products. Unlike selling on marketplaces like Etsy, Ebay, and Amazon, you are responsible for finding your own customers. If you’ve only ever sold on a marketplace like Amazon, you probably have no idea how to launch a store because you don’t have the skills to advertise.

eCommerce 182

eCommerce Customer Marketing 182

Wiser

AUGUST 24, 2017

H ave you ever looked around a store and noticed that most prices end in nine? Or wondered how retailers decide if their promotion will be BOGO or 25 percent off? These pricing strategies deal with psychological pricing. That’s right, pricing is even more complex than just calculating margins and measuring price elasticity; psychological pricing is designed to appeal to a customer’s emotions. .

Shipping Costs 180

Shipping Costs Marketing Gifts Shipping 180

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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

Consumer

Bronto

AUGUST 24, 2017

For subscribers who just aren't listening anymore, a fresh message via a new channel may be just the change they're looking for. The post How Can You Win Back the Unengaged? Go Omnichannel! appeared first on Bronto Blog.

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Omnichannel Blog Channel Marketing 189

BigCommerce

AUGUST 10, 2017

How much attention do you pay to your store’s image optimization? Oftentimes brands get caught up on overthinking a logo –– spending days, weeks or even months before they launch a great idea just trying to figure out what symbol is appropriate for a brand they haven’t even started yet. And then, when it comes time to actually launch, way too many entrepreneurs spend much too little time focusing on great product photography and branded imagery.

SEO 419

SEO BigCommerce eCommerce X-cart 419

Optimizely

AUGUST 23, 2017

We’ve all seen the stats — traditional, brick-and-mortar retail businesses are struggling. There have been nine retail bankruptcies in 2017, with RadioShack, J.C. Penney, Macy’s, and Sears each announcing more than 100 store closures. It’s gotten so rough, it’s even been called the “ retail apocalypse.”. But retail brands are adapting to the changing climate.

eCommerce 186

eCommerce Omnichannel Payments Payment Services 186

Kissmetrics

AUGUST 9, 2017

You’ve done your best to find your target audience , but if you’re treating each of your leads the same way, you’re basically throwing conversions out the window. Even though your audience shares an interest in your brand, they’re not all at the same stage of getting to know you. So speaking to them as if they’re one mass audience doesn’t really work.

Social Media 242

Social Media PPC Management Customer 242

Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence

In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.

Events

My Wife Quit Her Job

AUGUST 14, 2017

Unless you are an incredibly talented writer or you write about mainstream topics with broad based appeal, only a small percentage of people will ever share your content. Even with my most popular posts, visitors click on my Facebook share buttons less than 1 percent of the time. And this is the case even on my highest CTR articles. In the past, I’ve had several posts gain social traction but in general, the content that I write for my blog rarely goes “viral” The same is true

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Reference Article Blog eCommerce 178

Rishi Rawat

AUGUST 7, 2017

Getting an email signup of a potential buyer is important. But getting a signup irrespective of whether the potential customer is interested or not isn’t important. Elevatedfaith.com homepage shows this email signup slide out element: The user enters their email and is given a chance to spin the virtual wheel for a discount. Is this really the best way to get high-quality signups?

Customer 159

Customer 159

Wiser

AUGUST 31, 2017

Not all sales are created equally; there are BOGO sales, 20 percent off sales, and flash sales, to name a few. Although these are all different types of sales, they have the same main goal of ramping up your retail sales, using psychological triggers to encourage shoppers to check out, and hopefully acquiring new customers. The BOGO sale is a species of its own, with a wide array of variations.

Social Media 149

Social Media Demo Consumer Gifts 149

BigCommerce

AUGUST 16, 2017

It’s a question I’m asked at every single in-person meetup I do: “What is your advice about using social influencers to grow sales?”. And, it’s a very hard question to answer. I know brands that are making millions through their social media influencer programs without hardly spending a dime (or at least that’s what the ROI makes it feel like). But those brands started doing influencer marketing before it was known as “influencer marketing.”.

Social Media 419

Social Media Shipping Costs Management Blog 419

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

Retail