Sat.Oct 02, 2021 - Fri.Oct 08, 2021

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Digital Requirements Force Legacy Tech Out Of The Way – But Not As Fast As Businesses Wish

Forrester eCommerce

Today’s world, rife with supply chain emergencies, natural disasters, and pandemic responses, requires agility and adaptability that businesses cannot deliver with static, overly-customized tech.

Supplies 370
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Inside Gildan’s Digital Transformation to B2B Ecommerce

BigCommerce

Started in 1946 in Montreal, Canada as a children’s apparel manufacturing company, Gildan has gone on to become one of…

B2B 402
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Gen Z Expert Reveals Why This Generation’s Seeming Contradictions Make Complete Sense

Retail TouchPoints

There has never been a generation quite like Gen Z, and retailers need to recruit them now to bring their valuable insights and skillsets into their corporate culture. Hana Ben-Shabat, Founder of Gen Z Planet and author of the book Gen Z 360: Preparing for the Inevitable Change in Culture, Work, and Commerce , noted that while companies have a lot of preconceived notions about this cohort, they often miss the bigger picture.

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How to Build Paid Ad Campaigns Around Typos, Misspellings, and More

Kissmetrics

We all make mistakes. It’s part of being human. Unfortunately, in some cases, mistakes can be costly. If you’re a marketer running paid campaigns , mistakes can actually be blessings in disguise. That’s because you can build paid ad campaigns around typos, misspellings, and other types of mistakes if you play your cards right. Mistakes in ads have a high chance of going viral.

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Facebook’s Outage: Breaking The Ad Empire — For A Day?

Forrester eCommerce

It’s a sure tell that something must be pretty bad at Facebook, Inc. when the company is forced to turn to its competitor, Twitter, to communicate with its users. We’re aware that some people are having trouble accessing our apps and products. We’re working to get things back to normal as quickly as possible, and […].

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What Every Ecommerce Seller Needs to Know About Sales Tax Holidays

BigCommerce

If you sell into any of the 18 states with a sales tax holiday in 2021 (plus Puerto Rico), you…

eCommerce 397

More Trending

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How to Do Paid Social Without Cookies

Kissmetrics

Google made a big splash when they announced the end of third-party cookies in Chrome, and Apple has announced a similar change. It’s a huge shift for social media marketers, so what can you expect cookieless paid social to look like? Google’s answer to the end of third-party cookies is the Privacy Sandbox , which will anonymize data to help increase privacy and limit spam and fraud.

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Halloween Comes Early For Synverse, FB, and Twitch – What We Can Learn From Their Spooky Outages + Breaches

Forrester eCommerce

As renowned ghost hunter and solver of mysteries Scooby-Doo would say, “Ruh roh, Raggy!” It looks like more than ghosts are wreaking havoc on haunted networks. We’re less than a full week into October and Cybersecurity Awareness Month isn’t quite taking shape the way we expected. Ostensibly, orgs decided to pivot and use this time […].

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Make it Big Podcast: Hybrid Retail and the Future of Commerce with Melissa Campanelli

BigCommerce

Welcome to The Make it Big Podcast, a bi-weekly audio series about all things ecommerce by BigCommerce. We live in a hybrid world.

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The Top 10 Predictions for Holiday 2021

Retail TouchPoints

The labor crunch, inventory shortages and Delta variant concerns will put stress on this holiday season, but retailers still have a lot to look forward to. Salesforce expects U.S. digital sales to grow 10% , while shifting shopper habits will create a variety of new opportunities for omnichannel retailers. Here are the Top 10 predictions retailers should keep in mind as they plan, implement and finalize their holiday strategies.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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375: Navigating The Shipping Crisis And The Ultra Competitive Amazon Landscape With Bernie Thompson

My Wife Quit Her Job

Today, I’m lucky to have Bernie Thompson back on the show. Bernie runs Plugable which is a company that sells USB and Bluetooth devices all over the world. He has built his own tools in-house to manage his Amazon business and he also helps other sellers run Amazon PPC ads with his tool PPC Ninja. Because Bernie runs a large Amazon business in an extremely competitive niche, I invited him on the show to talk about the current Amazon landscape and how he’s navigating the shipping crisi

Shipping 269
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In 2022, Insights-Driven Sales Organizations Will Win

Forrester eCommerce

B2B sales leaders need to move away from conventional, comfortable approaches and embrace the realities of today's digital-first buying climate. Learn what the shift requires.

B2B 369
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How to Market Without Cookies

Kissmetrics

For several years, many digital marketing teams relied on cookies for marketing. However, everything is about to change. Mozilla Firefox and Apple Safari already block third-party cookies, and recently, Google revealed it would no longer support cookies on ad networks and its Chrome browser. What does this mean for marketing teams, and what can you do to ensure your business keeps running smoothly when you are marketing without cookies?

Marketing 264
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Amazon Uses UK as Testing Ground for Brick-and-Mortar Formats

Retail TouchPoints

Slowly but surely Amazon is taking its brick-and-mortar act “across the pond,” opening several different types of physical stores in the UK. It appears the ecommerce giant is using these brick-and-mortar locations primarily for consumer and market testing purposes, but Amazon has released little data about plans or timetables for additional openings.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Make It Big Podcast: Enhancing UX Through AR and VR with Threekit and Lindsey Scoggins Studio

BigCommerce

Welcome to The Make it Big Podcast, a bi-weekly audio series about all things ecommerce by BigCommerce.

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Solving The “Do More With Less” Marketing Paradox: Human Plus Technology Equivalents

Forrester eCommerce

The “Do More With Less” Paradox Is No Longer Sustainable Approximately half of C-suite professionals prioritize growing revenue. Meanwhile, CMOs have long been expected to acquire more customers with less marketing. Yet, four in 10 executives prioritize reducing costs. So, how will the C-suite grow revenue? New customer acquisition tops the list. Then, if you […].

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A 15 Step Checklist to Prepare Your E-Commerce Site for Black Friday and Holiday Shopping

Kissmetrics

30 percent of all retail sales occur between Black Friday and Christmas. This means preparing your e-commerce site for this busy period is essential to success. The good news is, small changes can make a big difference to your revenue. The level of competition for Black Friday e-commerce sales is off the charts, which means it pays to start preparing now.

eCommerce 259
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Despite Subscription Declines, Rent the Runway Plans to Go Public

Retail TouchPoints

Rent the Runway has filed its IPO, joining the growing roster of circularity-focused digital brands that have gone public in 2021, including resale platforms Poshmark and ThredUP. Rent the Runway — which allows users to rent, subscribe and buy designer apparel and accessories — plans to list on the NASDAQ under the ticker “RENT.”. The company is moving forward despite the undeniable negative impact of the pandemic.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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How to Use Printify With Shopify (The Ultimate Guide)

Ecommerce Platforms

Printify and Shopify : What do these have in common? They're both platforms for helping you sell products online, and they each work together to provide a print-on-demand fulfillment process for selling those items. Essentially, running a print-on-demand store – where designs are only printed on products like shirts and canvases once a customer orders them – requires two major elements: an ecommerce platform for building an online store and a product design and fulfillment platform.

Shopify 209
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Holiday 2021: India’s Festive Season Will Generate $9.2 Billion In Online Sales

Forrester eCommerce

In India, Navaratri marks the beginning of the festive season. After the nine days of Navaratri, the Dussehra festival is celebrated. Diwali, one of the most important Indian festivals, is celebrated 20 days after Dussehra. The dates change every year, per the Hindu calendar. In 2021, Navaratri will begin on October 7. Dusshera will fall […].

Retail 369
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The 7 Best Strategies for D2C Brands

Kissmetrics

D2C companies, by definition, take out the middleman and sell their products “direct to consumers.”. In many ways, this seems like an obvious choice. You sell your product straight to them and cut out any fees required with wholesale and other sales platforms. Plus, you don’t have to charge markup fees to cover those additional costs, so you can keep the prices low for your customers.

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The Home Depot Partners With Walmart to Expand Same-Day Delivery Options

Retail TouchPoints

Walmart is expanding its GoLocal delivery service with a major new partner: The Home Depot. Shoppers in select markets will be able to schedule same-day and next-day delivery for supplies that can easily fit in a car, including tools, fasteners and paint, with coverage expanding to multiple markets nationwide by the end of 2021. The Home Depot has been expanding its last mile capabilities in response to an 86% surge in digital sales in fiscal 2020.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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The Best Print-on-Demand Jewelry Dropshipping Companies

Ecommerce Platforms

Are you looking for the best print-on-demand jewelry service? Though dropshipping and print-on-demand solutions are growing increasingly popular as a powerful business strategy, a lot of people still don’t understand the scope of what these services can offer. Print-on-demand companies can produce a huge range of products, including custom jewelry items.

Jewelry 195
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Build Or Buy A Sales Methodology? What You Need To Know Before You Decide

Forrester eCommerce

When confronted with the price tag for implementing a commercial sales methodology, many B2B sales and sales enablement leaders consider the option of building one in-house. The reasoning being: We are completely unique, and no off-the-shelf methodology would work here; plus we know our customers, we know our sales process, and we have sales learning […].

B2B 365
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The Truth About Selling On Amazon That No One Talks About

My Wife Quit Her Job

If you use Facebook or watch YouTube, you’ve probably seen many ads on how to make money selling on Amazon FBA. Overall, the concept is simple. You list your products to sell on Amazon’s enormous marketplace. You ship your inventory to Amazon’s warehouse. Amazon brings you orders, takes care of fulfillment, stores your inventory and handles your customer service.

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What is American Dream — and What Does it Want to Be? RTP Editors Weigh In

Retail TouchPoints

All eyes and ears have been on American Dream since the project’s initial proposal in 2003. Initially dubbed Meadowlands Xanadu , the mega-mall-slash-experience-center has been a point of debate for industry players and New Jersey residents alike. Just how long will the project take to complete? Will it be worth all the time, effort and money it took to build?

Retail 282
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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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How To Create A Great Email Every Time—With Real Examples

Omnisend

Reading Time: 6 minutes. Every email marketer knows the feeling of opening a new page and staring at the blank screen. You have all the details, the A/B paths, and CTAs, but wonder “where do I begin?”. We hear this question from customers all the time. In this article, we’re going to address it by breaking down highly effective emails, including the structure, tone, and branding.

Games 167
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The Two Pillars Of Successful Annual Sales Planning

Forrester eCommerce

Many factors go into effective sales annual planning. Yet without close revenue engine alignment and use of data-driven insights, your plan may be doomed to failure.

B2B 370
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RFM based marketing strategies for customer segments

Omniconvert

Discover how RFM based marketing helps you build effective strategies for your customer segments based on the valuable information you already have. The post RFM based marketing strategies for customer segments appeared first on Omniconvert Ecommerce Growth Blog.

Customer 147
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Conversational Commerce is the Key to a Seamless Omnichannel Experience

Retail TouchPoints

I was recently speaking with a senior executive from a convenience store chain who told me that his company had an epiphany a few months after COVID-19 took hold in the U.S.: “We realized that our customers’ definition of ‘convenience’ had changed. So we had to change to meet that new set of expectations.”. Customers want personalized, convenient shopping experiences.

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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.