Sat.Jun 08, 2019 - Fri.Jun 14, 2019

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How Customer Affinities Power Personalized Campaigns

Optimizely

You can use customer affinities to personalize every single message you send to customers, whether it’s a newsletter , discount code, browse or cart abandonment , winback campaign , or even a seasonal campaign. In this email, they serve up brand and gender-specific products based on what customers have shown interest in historically.

Customer 270
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A Checklist to the Bullet-Proof Email Marketing Strategy

Omnisend

Email marketing is the most profitable so far, and the most versatile instrument any retailer can use to build up their business. You can use your emails for branding, customer acquisition, retention, reactivation, direct sales, referrals, and so on. Based on your main goal, your email marketing strategy may vary.

Marketing 161