privacy 
Liveintent
JUNE 11, 2019
Privacy laws continue to change and tighten around the world. . “For publishers and for brands to survive moving forward, they have to understand more and more about their audience.” ” Unfortunately, many publishers have handed that information over to companies like Facebook, Google, and others for a number of years.
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What about customer privacy and the use of data? Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget?
Speaker: Phil Irvine, VP & Director of Audience Intelligence
When you couple that with fluid data privacy changes, this creates an even fuzzier foundation to develop forward-looking marketing strategies. Whether concerned about data privacy and data management, or curious about how businesses can rethink approaches to designing shopping experiences, the answers are here.
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