Sat.Jul 27, 2019 - Fri.Aug 02, 2019

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Social Media Water Cooler: August 2019

ROI Revolution

Facebook’s Libra Cryptocurrency Is Protecting User Privacy . Calibra will handle the Libra crypto transactions and protect user privacy by keeping Libra payments and Facebook data separate, preventing advertisers from using Libra interactions in ad targeting. And it’s secured by cryptography which helps keep your money safe.

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News Cart for July 31st

eCommerceFuel

We won’t judge you for rubbernecking as Facebook collides with antitrust regulators and a lawsuit over its heavily criticized $5 billion privacy settlement. In the News: Facebook Fined $5B for Privacy Violations , Now Under Antitrust Investigation. It’s all in the ECF News Cart for July 31. Subscribe: iTunes | Stitcher.

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5 Email Marketing Mistakes and Their Corresponding Corrective Actions

FastSpring

Using the double opt-in is a simple additional step to your signup process, but it ensures that you are in compliance with GDPR and other data privacy laws. Only after they’ve done this will they be included on your email list. Mistake #2: Neglecting mobile users. In email marketing, mobile is king.

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The Personalization Playbook: 2024 Strategies

What about customer privacy and the use of data? Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget?

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Post-Pandemic eCommerce Growth: Leverage Product Data, Market Research & Shopping Trends

Speaker: Phil Irvine, VP & Director of Audience Intelligence

When you couple that with fluid data privacy changes, this creates an even fuzzier foundation to develop forward-looking marketing strategies. Whether concerned about data privacy and data management, or curious about how businesses can rethink approaches to designing shopping experiences, the answers are here.