Sat.Apr 20, 2019 - Fri.Apr 26, 2019

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The Security And Privacy Implications Of Drones

Forrester eCommerce

Over the past few years, drones have transitioned from military-only applications into a strategic asset that is transforming a range of industries such as construction, real estate, insurance, and agriculture.

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B2C Marketing Predictions So Far: Preference And Privacy Prove Powerful

Forrester eCommerce

Our 2019 B2C Marketing predictions hone in on the impact of rising customer power. Forrester has been evangelizing the age of the customer for a decade, but the message is approaching a crescendo.

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New Tech Spotlight: A Growing Crop Of RegTech Startups Vie For Unicorn Status

Forrester eCommerce

[This post was co-authored by my colleague Christian Austin] Of the 16 technology markets Forrester monitors for VC funding trends, the $2.1B raised by Regulatory Technology (RegTech) ranked 14th in 2018.

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How to Run a Giveaway to Generate More Customers

Payoneer

Privacy of winner. Things to include in contest rules include: Age restrictions. Eligibility requirements. Number of winners/prizes. Deadline for entry. Deadline for selection of the winner. Judging criteria (if contest). Chances of winning. Make sure to also adhere to the rules of the platform you will be using to promote your giveaway.

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The Personalization Playbook: 2024 Strategies

What about customer privacy and the use of data? Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget?

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Social Media Best Practices for eSellers

Payoneer

Hammar notes that the ongoing privacy issues with Facebook and changes in how the platform connects companies to customers are problematic for some businesses. For eSellers, it’s best to understand the markets, purpose and scope of platforms and find those that are best suited for your brands.

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Post-Pandemic eCommerce Growth: Leverage Product Data, Market Research & Shopping Trends

Speaker: Phil Irvine, VP & Director of Audience Intelligence

When you couple that with fluid data privacy changes, this creates an even fuzzier foundation to develop forward-looking marketing strategies. Whether concerned about data privacy and data management, or curious about how businesses can rethink approaches to designing shopping experiences, the answers are here.