Sat.Sep 28, 2019 - Fri.Oct 04, 2019

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5 reasons ecommerce should embrace blockchain [infographic]

GetElastic

Consumer privacy. For ecommerce business owners, blockchain offers the added benefits of security, transparency and cost-cutting, while improving business and keeping customers safe. Here’s an overview of these advantages: 1.

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Privacy Lockdown: California Consumer Privacy Act of 2018

UpSellIt

Since the implementation of the EU’s General Data Protection Regulation (GDPR), data protection and privacy have been at the epicenter of ecommerce discussions for some time. California Consumer Privacy Act of 2018. 5) The right of Californians to equal service and price, even if they exercise their privacy rights.

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A Lesson On Facial Recognition, Privacy, And GDPR From The Far North

Forrester eCommerce

(Jeremy Vale coauthored this post.)

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Target marketing: Taking digital knowledge into real-life experiences

GetElastic

We are stewards of insights and committing to our customers requires we hold ourselves to the highest standards of both content and privacy. I challenge you not only to think about the possibilities that technology can drive in terms of revenue and marketing, but also in terms of your brand’s reputation and security.

Marketing 102
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The Personalization Playbook: 2024 Strategies

What about customer privacy and the use of data? Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget?

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Post-Pandemic eCommerce Growth: Leverage Product Data, Market Research & Shopping Trends

Speaker: Phil Irvine, VP & Director of Audience Intelligence

When you couple that with fluid data privacy changes, this creates an even fuzzier foundation to develop forward-looking marketing strategies. Whether concerned about data privacy and data management, or curious about how businesses can rethink approaches to designing shopping experiences, the answers are here.