Groove
SEPTEMBER 5, 2023
Online stores need to catch our attention and be memorable in order to stand out. One big way they do this is through visual branding. So, what is it and why is it important? What's Visual Branding? In an eCommerce context, visual branding is a brand's unique style or online look. It includes assets like the company logo, the colors they use, the type of pictures they show, and even the fonts they choose.
Salsify
SEPTEMBER 7, 2023
Brands can create beautiful content featuring well-lit product photos and dazzling descriptions, but it’s not always enough to win consumers’ hearts.
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Wiser
SEPTEMBER 5, 2023
When it comes to online retail, pricing strategies can make or break a business’s success. Among these strategies, two stand out as particularly effective tools for driving conversions: discounts and free shipping. Discounts have been a traditional marketing tactic for as long as commerce itself has existed. The psychological allure of getting a product for less than its original price is undeniably effective, enticing customers to purchase more.
ROI Revolution
SEPTEMBER 6, 2023
Do you want the keys to unlock success with your virtual storefront? It’s time to embrace the local revolution that’s reshaping the way customers find and engage with businesses like yours. Local SEO strategies for ecommerce are the secret weapon that fuels this transformation, enabling you to: Elevate your brand awareness. Capture valuable leads. Send consumers straight to your online or offline stores with just a few taps on their mobile devices.
Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.
Forrester eCommerce
SEPTEMBER 7, 2023
In this blog, we analyze the recent trends in US retail and e-commerce sales and share our key takeaways that brands should know for the rest of 2023.
Omnisend
SEPTEMBER 5, 2023
Reading Time: 9 minutes In the world of ecommerce, SMS marketing is a transformative tool for reshaping customer engagement. Unfortunately, many dismiss SMS as an outdated or intrusive communication method. However, we have seen that crafting strategic, concise, and personalized text messages that resonate with your customers can drive phenomenal results.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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Salsify
SEPTEMBER 5, 2023
Explore the concepts of marketing psychology, shopping psychology, and the psychology of buying, plus how you can build better connections with consumers.
Groove
SEPTEMBER 5, 2023
In today's fast-paced world, automation plays a vital role in various industries, including eCommerce. However, the concept of automating tasks is not new. Throughout history, humans have constantly sought ways to simplify repetitive and menial tasks, leading to significant advancements. This introductory chapter sets the stage by delving into the history of human automation, starting with the utilization of water as a source of power and the subsequent industrial revolution.
Omnisend
SEPTEMBER 7, 2023
Reading Time: 6 minutes 5 customer loyalty email examples that work When you think of loyalty, what comes to mind? Most of us think of someone who’s there for us when we need them and always has our best interests at heart. Customer loyalty to businesses isn’t that much different. People are naturally drawn to brands that consistently deliver value and show that they’re in tune with their audience’s needs.
Forrester eCommerce
SEPTEMBER 7, 2023
Generative AI isn't crypto, or blockchain, or the metaverse. Unlike other new technologies for which we typically advise a cautious approach, we believe you must act on genAI now.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Retail TouchPoints
SEPTEMBER 7, 2023
The pace of technological change — as well as consumers’ increasing demand for always-on-shopping, anytime, anywhere — has left some retailers struggling to innovate digitally to meet customers’ evolving wants and needs. Case in point: according to McKinsey’s 2022 Global Survey on digital strategy and investments , most brands report much lower than expected revenue increases from their digital transformations.
My Wife Quit Her Job
SEPTEMBER 6, 2023
An Amazon review checker is a software programs designed to help Amazon buyers and sellers determine the authenticity of product reviews. As a shopper, you want to be able to rely on customer reviews to know that you're getting a quality product. And Amazon sellers benefit from positive reviews. This article covers 7 of the best Amazon review checkers available today.
Fastr
SEPTEMBER 8, 2023
In yesterday's FASTR Design Lab , we were getting rid of the summer rust and gearing up for what the fall season promises ecommerce teams every year: a whole lot of holiday campaign preparation.
Forrester eCommerce
SEPTEMBER 5, 2023
A few weeks ago, I spoke on a podcast with some of my former colleagues about my experiences in the security industry as a young woman. TL;DR: It’s not always great, and that’s true for many women in the industry.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Retail TouchPoints
SEPTEMBER 6, 2023
Jean Dousset, a brand that specializes in designing lab-grown diamond jewelry, has opened its first flagship boutique in West Hollywood, Calif. Created in partnership with Design, B **s , the store represents the intersection of design, heritage and the future of luxury jewelry, reaffirming Jean Dousset’s recent rebrand and transformation to focus solely on lab-grown diamond jewelry.
My Wife Quit Her Job
SEPTEMBER 4, 2023
SSense is a Canada-based online luxury fashion store for men and women that offers more than just clothes and accessories. They also sell gaming items and wearable tech, which sets them apart from other fashion marketplaces. But is SSense legit and safe to shop from? Do they offer free shipping, and are their products authentic? In this SSense review, I’ll discuss the pros and cons of shopping there, break down their policies, and suggest SSense alternatives if you don’t like their product
lateshipment
SEPTEMBER 7, 2023
The holiday season is fast approaching, and for e-commerce businesses, this means it’s time to prepare for the busiest time of the year. We’re still 2 months away from things getting really hectic but remember, early preparation is key to ensuring a smooth holiday season. Thus, in this blog, we’ll explore why early preparation is necessary and in order to help you get started, provide you with a comprehensive holiday schedule in the form of a marketing calendar and information on s
Forrester eCommerce
SEPTEMBER 8, 2023
Data fabric has been gaining traction in the enterprise. Data fabric is a modern architecture that automates the integration of any data in real time or near real time from disparate sources, on-premises or in the cloud, into coherent data services that support business transactions, analytics, predictive analytics, and other workloads and patterns.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
Retail TouchPoints
SEPTEMBER 8, 2023
Just in time for New York Fashion Week, the iconic, now defunct luxury department store Barneys New York has made its return to fashion, albeit not in a way that many of the brand’s devotees would have imagined. Fast fashion retailer Forever 21 has released a limited-edition collection featuring the Barneys brand. On the surface the collaboration might not make much sense, given that Forever 21 and Barneys hail from opposite ends of the fashion spectrum.
My Wife Quit Her Job
SEPTEMBER 8, 2023
In this Family First Friday episode, I reveal the worst businesses to start this year. Not every side hustle opportunity is a good one and not every business is suited for every person. Plus, the business landscape is constantly changing and some business models are simply no longer viable. What You’ll Learn Worst Businesses To Start In 2023 How To Avoid Potential Pitfalls And Financial Headaches Why Certain Business Models No Longer Work The post 490: BEWARE!
Fastr
SEPTEMBER 8, 2023
In yesterday's FASTR Design Lab , we were getting rid of the summer rust and gearing up for what the fall season promises ecommerce teams every year: a whole lot of holiday campaign preparation.
Forrester eCommerce
SEPTEMBER 8, 2023
LeanIX, a privately held enterprise architecture (EA) management solution, is set to be acquired by SAP, as announced on September 7, 2023 (click here). SAP has made this strategic acquisition to offer SAP clients access to a complete suite of tools essential for continuous business transformation. It includes AI-driven process optimization, particularly in enterprise architecture.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Retail TouchPoints
SEPTEMBER 5, 2023
Jason Del Rey is a veteran business journalist who spent a decade at Recode reporting on Amazon , Walmart and how technology is transforming retail. He even brought his findings to the airwaves (so to speak) as host of the podcast, Land of the Giants: The Rise of Amazon. Now he is digging into the evolution of both Amazon and Walmart, and the ongoing battle between the two companies to reign in the commerce realm.
My Wife Quit Her Job
SEPTEMBER 4, 2023
Digital downloads allow you to sell to a global audience without having to manage inventory or ship products, which means less hassle and lower overhead costs. And getting started is easy. Learn how to sell digital downloads on Etsy in our seven step guide. The post How To Sell Digital Downloads On Etsy: A 7 Step Guide For Creators appeared first on MyWifeQuitHerJob.com.
lateshipment
SEPTEMBER 8, 2023
The holiday shopping season means an entirely different thing for shoppers and merchants. For the latter, it’s not just about festivities, gift-giving, and visiting places but the busiest time of year, when they have to work amidst the incoming rush if they’re looking to stay ahead of the competition and maximize sales. In the case of physical stores, the customer collecting their purchase and leaving the store marks the end of a sales cycle.
Forrester eCommerce
SEPTEMBER 7, 2023
Forrester’s Technology & Innovation North America Forum in Austin, Texas is just a few days away (September 10–12)! As a part of our activities at the in-person Hub during the T&I Forum, we want to invite all attendees to take our Robotics Quotient Maturity Assessment. What Is The Robotics Quotient Maturity Assessment?
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Retail TouchPoints
SEPTEMBER 6, 2023
Under Armour has named fashion industry veteran John Varvatos its new Chief Design Officer, effective Sept. 11, 2023. He’ll lead the creative design direction of the company and oversee the design studios in New York, Baltimore and Portland, Ore. After consulting for the company in early 2023, Varvatos is coming on full-time to “work in partnership with our product team to bring apparel, footwear and accessories from concept to commercialization, blending performance and style,” said Stephanie L
My Wife Quit Her Job
SEPTEMBER 5, 2023
Today, I’m thrilled to have Phil Taylor back on the show. Phil is the founder of Fincon, which is the conference that launched my speaking career and allowed me to meet so many awesome entrepreneurs who I now call my friends. In this episode, Phil and I discuss 7 different strategies to grow your business this year and highlight the most important one of all.
Fabric
SEPTEMBER 5, 2023
Before the rise of omnichannel fulfillment , the act of someone handing you an order in your vehicle was mostly limited to drive-in restaurants and drive-thru windows. Yet today, curbside pickup has quickly become one of the more popular fulfillment strategies offered by omnichannel e-commerce retailers and it has transformed the way customers interact with businesses, providing a more seamless and convenient shopping experience.
Forrester eCommerce
SEPTEMBER 7, 2023
Open source has taken the enterprise by storm. What was once seen as risky code, developed in suburban basements, has taken on new life. Major software companies employ teams of full-time workers to write and contribute code to open source projects. Even end user companies such as Netflix, Lyft, Capital One, etc.
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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.
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