Talking Retail Grocery and product news for independent retailers
New for this year to Nestlé’s KitKat range is KitKat Santa – a Santa-shaped chocolate bar filled with chocolate and wafer pieces. It will be available in a 29g impulse format (65p), a five bar multi-pack (£3) and a 66g bag of individually wrapped mini Santas (£1).
The launch will also be supported by a £1m media campaign.
Nestlé is also launching Aero Dreamy White Snowbubbles in an 80g bag (£1). The bags are filled with bubbles made of a half milk and half white shell, with a bubbly vanilla centre.
The company will be launching a new advertising campaign for its Quality Street brand, aiming to “amplify its role as an essential part of the festive season”.
In the novelties category, Nestlé is launching Milkybar Reindeer – a hollow moulded white chocolate Reindeer in foil packaging – available in 16g (65p), 44g (£1.49), and 88g (£2.49).
Nestlé’s advent calendar range will now include a KitKat Santa advent calendar (£5). The calendar features a chocolate shape behind each window and a KitKat Santa in the final window.
The Quality Street advent calendar (£5) will now feature a new design featuring a “vibrant range of colours”.
This year, Nestlé’s After Eight portfolio will include a limited edition Gin & Tonic flavour, available in a 200g pack and retails at £3. The company said the variant celebrates the “ginaissance” taking place in the UK. The 400g After Eight Christmas tin will also receive a new design (£6).
In the boxed chocolate category, Nestlé is launching Quality Street Intrigue for Christmas, after an initial launch for Mother’s Day earlier this year. The boxes are available in Salted Caramel Truffles and Praline Truffles (£5 each).
Also new in the category is the 38g Dairy Box Christmas Collection (£8), featuring a seasonal design and festive sweets, including Gingerbread and Christmas Pudding.
