Prisync

APRIL 19, 2019

It’s something that our profession needs to come to an understanding with consumers around privacy. It’s not exactly a topic that anyone is inclined to tackle, given that violating the privacy of consumer’s has been big business for a long time, but the time has come for an honest conversation around this.

eCommerce Marketing 41

eCommerce Marketing eCommerce Marketing Consumer 41

Email Audience

APRIL 14, 2019

Data privacy and security matters. According to research, most email users prefer text-only emails nowadays, which is quite ironic considering the many things that you can incorporate on emails, which include, but not limited to, videos, GIFs, and emojis. Learn when to use the right format and watch your engagement rise.

Marketing 45

Marketing Social Media Mobile Channel 45

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What about customer privacy and the use of data? Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget?

Customer Data

Speaker: Phil Irvine, VP & Director of Audience Intelligence

When you couple that with fluid data privacy changes, this creates an even fuzzier foundation to develop forward-looking marketing strategies. Whether concerned about data privacy and data management, or curious about how businesses can rethink approaches to designing shopping experiences, the answers are here.

eCommerce