RTP blog
JULY 15, 2019
By Jimmy Egeland, Elicit The dreaded dandelion. A mustard stain on the otherwise crisp, white shirt of spring. Instead of lying low like a patch of crab grass, or blending in like a clump of clover, the dandelion invades lawns by loudly flaunting its bright yellow flowers, then has the audacity to unleash its arsenal of spawns in a deceivingly playful little puff of white.
Forrester eCommerce
JULY 16, 2019
A recent study on design maturity from InVision revealed something really interesting: that design team size is not predictive of a design team’s maturity. That is, it’s possible to dedicate a lot of headcount to design but still see limited benefits on business outcomes. Not only did they find there’s not a correlation, but they […].
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GetElastic
JULY 16, 2019
I see it, I like it, I pin it, I get it. Visual search is the latest emerging ecommerce trend with great potential to transform the digital shopping experience. However, we’re merely scratching the surface on its influence on the buyer journey – from social media to SEO there is still a lot of data and machine learning to uncover. But what we do know, is it’s currently favored over text description when it comes to shopping online.
Groove
JULY 19, 2019
Considering an eCommerce loyalty program app? You're not alone. As we mentioned in our related eCommerce inbound marketing guide , establishing and maintaining customer loyalty has become an essential strategy for online and offline retailers. According to BigCommerce, it costs 5x less to convert existing customers than it does acquire new ones. Additionally, loyal customers spend up to 67% more than new customers.
Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.
Optimizely
JULY 19, 2019
Women’s Wear Daily. The post Think Tank: Changing Marketing Tactics When Temps Rise appeared first on Zaius.
Forrester eCommerce
JULY 17, 2019
Is it just us, or is the conversation about retail social and environmental impact getting louder? My colleague Luis and I are certainly hearing a lot more about it. These are not new topics, of course, but there is a renewed fervor and tone: from documentaries on plastic in the ocean and calls from celebrity […].
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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My Wife Quit Her Job
JULY 17, 2019
Today I’m thrilled to have Brad Moss back on the show. Brad is the former head of Seller Central at Amazon and he’s also the founder of ProductLabs.net where he helps Amazon sellers blow up their businesses. As a result, he has intimate knowledge of how Amazon works from the inside. This year, Brad spoke at my conference, The Sellers Summit, for the 3rd straight year, and his presentation was very well received.
Optimizely
JULY 17, 2019
As a Graduate Gemologist and fourth-generation jeweler, Olivia Landau has always had a passion for diamonds — they are a girl’s best friend after all. But growing up, she was warned that the business was dying. The reality, however, was that it was just changing. The way we buy things today is different, and younger generations that are comfortable buying online are also the ones starting to get married.
Forrester eCommerce
JULY 17, 2019
“Understand your customers! Do research!” Anyone who has even paid even a passing glance to the world of CX and UX over the last decade has surely heard this mandate is one form or another. And while I’m happy that so many people are recognizing the value of research as a key to business success, […].
RTP blog
JULY 19, 2019
By Oz Etzioni, Clinch The summer months are busy — from exciting adrenaline-pumping adventures to relaxing exotic beach vacations. This means that consumers are less involved on their social media feeds, spending more time out and about. So as a marketer, how do you win consumer attention when there is so little to go around? In order to beat the heat and beat their numbers, retail marketers need to clearly define their goals and commit to being heard in the summer months.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
My Wife Quit Her Job
JULY 15, 2019
The reason most people sign up for Mailchimp is because of it’s forever free plan. For no money whatsoever, you can store up to 2000 contacts and send up to 10000 emails per month. Sounds great right? But did you know that the free plan has very limited functionality? And what happens when you cross either of these thresholds? Once you start paying, Mailchimp pricing can get quite confusing.
Optimizely
JULY 18, 2019
Market Watch. The post Zaius Begins Era of Service-Led Retail appeared first on Zaius.
Forrester eCommerce
JULY 15, 2019
Last week, the United States Conference of Mayors adopted a resolution against paying ransoms. What’s interesting about this is by creating what is essentially a vertical front of communities against ransomware. It may well disincentivize attackers from targeting US towns and cities. I’m hopeful and encouraged by this action, but I worry that this resolution […].
RTP blog
JULY 17, 2019
The report that Barneys New York is examining strategic alternatives that could include a bankruptcy or sale is the latest indicator that department stores — even the luxury ones — just aren’t moving the needle for shoppers. Last week, UBS analysts described Nordstrom as a “no-growth retailer,” one that hasn’t been able to fight off pricing perception and a cultural shift in consumer spending.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Ecommerce Platforms
JULY 15, 2019
This SiteGround review evaluates all the critical stuff you’d like to know – from its main features to the pricing schedule, and notable weaknesses. Some praise it for its excellent support and security. Others love it for its exemplary performance and uptime. And then there’s the group of users who argue that it’s the leading web hosting solution today.
Optimizely
JULY 18, 2019
For years in marketing, we’ve set our sights on 1:1 engagement, moving from the dark days of batch-and-blast to segmentation and into truly personalized messages. Likewise, in commerce, evolving from ‘one-for-all’ to targeted landing pages and personalized product recommendations have made a big impact. But meanwhile, the true 1:1 channel has been too often overlooked: service.
Forrester eCommerce
JULY 18, 2019
Singapore is recognized as one of the world’s most innovative hubs and as an innovation powerhouse in Asia: The 2018 Global Innovation Index ranks Singapore as the fifth most innovative market out of 126 global economies analyzed, and Singapore’s recently launched S$1 billion innovation fund establishes innovation as a key lever to economic growth and […].
BigCommerce
JULY 15, 2019
When a boat has a hole, the crew spends half its time rowing and the other half with buckets, frantically…
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
Ecommerce Platforms
JULY 18, 2019
When it comes to online selling, Square is one of the biggest names out there. Starting as one of the few ways that people could accept “mobile” transactions on the go, Square revolutionized the marketplace with quick, affordable monetizing methods. Now, virtually anyone, from one-off sellers to budding businesses can launch their Square account and begin taking payments wherever they are.
Optimizely
JULY 18, 2019
CHICAGO, July 18, 2019 — At the Zendesk Showcase today Zaius introduced Zaius for Service , a new product tailored for online retail service teams to gain full visibility of a customer’s information, behaviors, and needs. Powered by Zendesk Sunshine and Zaius’ proprietary customer data stitching and data science technology, service teams can now access the same customer insights and analysis already available to their marketing colleagues.
Forrester eCommerce
JULY 18, 2019
#CIOs who are looking to be the agents of #DigitalTransformation but aren’t perceived that way can overcome this — by taking a few key actions. And to learn more, read myself and David Johnson’s latest #Forrester report.
GetElastic
JULY 18, 2019
As 2020 approaches, digital and physical shopping is becoming more and more of a sci-fi experience. The rise of voice-enabled transactions, augmented and virtual reality, robots in retail and disruptive fulfillment is forever changing the way we buy — and sell. Our latest infographic illustrates the state of future-shopping. Email subscribers: can’t see infographic?
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Store Growers
JULY 16, 2019
Many advertisers waste money on inefficient Google Ads campaigns. Amongst the biggest budget wasters are campaigns triggering searchers queries that are not relevant. These wasted clicks drive up the total cost and make it a lot harder to get profitability. The good news is that you can easily fix this issue by using negative keywords in Google Ads.
Optimizely
JULY 16, 2019
“I always think of the customer first.” — every marketer ever. However, the reality for most marketers is customer second, campaign first. The problem is that all of your marketing channels today are separate, from Facebook ads to email marketing to organic searches. Every individual customer interaction is important, yet we rely on different systems to analyze and execute campaigns across each one.
Forrester eCommerce
JULY 15, 2019
Is your CMO considering shifting investments in marketing technology toward the services of creative agencies as Forrester recommends? You should find out — because one of two possible scenarios will play out. The winning scenario: If you 1) boost your internal design team and better integrate brand, 2) contract with firms that apply human-centric design, and 3) apply […].
GetElastic
JULY 15, 2019
With 2018’s Prime Day moving over 100 million products (expected to grow this year) — fast and reliable fulfillment is top-of-mind for the world’s largest retailer. And it’s no surprise Amazon’s so patent-happy when it comes to improving logistics. We’ve rounded up 12 of the wackiest ideas Amazon’s patented (so far) that could forever transform fulfillment as we know it.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Retail Technology Review
JULY 16, 2019
By René Aerdts Chief Technologist – Global Consumer Goods, DXC Technology. As a result of technically advanced e-commerce platforms such as Amazon, consumer expectation with regards to customised buying experiences and always-on services have skyrocketed.
Optimizely
JULY 18, 2019
MarTech Advisor. The post Zaius Introduces New Solution for Retail Services, Simplifies Customer Data appeared first on Zaius.
Forrester eCommerce
JULY 19, 2019
Our most recent location intelligence (LI) research takes a deep dive into the LI landscape. The report titled, “Now Tech: Location Intelligence Technologies, Q3 2019,” analyzes 34 different players in the location intelligence market. We describe the key capabilities, the emerging market categories, and how the main LI players break down based on their tech […].
GetElastic
JULY 19, 2019
Disclaimer: As a native of New England I enjoy sharing my region’s slang with the world. “Wicked” is a general intensifier. It’s ultimately the better substitution for “really” or “very”; therefore this article is going to be very quick. I caught up with Robb Miller , SVP, Americas at RichRelevance – a personalization platform for search content and product that’s used by 200 enterprises today globally.
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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.
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