Sat.Feb 29, 2020 - Fri.Mar 06, 2020

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Why Top Publishers Are Expanding into New Lines of Revenue

Liveintent

Subscribers receive access to exclusive content like customized email newsletters and analysis of the 2020 Presidential Election. The Daily Beast launched “Beast Inside,” a paid subscription service , targeted towards loyal readers who visit 50x per month. Reason: Find new ways to tell stories.

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You’ve Got Mail, Pisces: Why Astrology in Email Is on the Ascendant

Sailthru

Publishers like Refinery29 and Cosmopolitan email readers horoscope-themed newsletters. Nearly a century later, the media landscape has changed dramatically and “astrology in email” is the new “astrology in the back of the newspaper.” Retailers are increasingly engaging consumers by using astrology in email as well.

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The Top 3 Takeaways from eTail West 2020

Liveintent

They just do it by opening their inbox and reading through their daily email newsletters. Another example is that while the circulation of print newspapers might have decreased, people still check the news regularly.