What Defines A ‘Connected Consumer’ In 2019?
RTP blog
APRIL 10, 2019
The RTP editors take the time to answer the question: What does being a Connected Consumer mean? Adam Blair, Editor: Connected Consumers, or as Altimeter Group’s Brian Solis refers to them, members of Generation C , would seem to be defined solely by the death grip they maintain on their smartphones, at all times and in all places.
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