Forrester eCommerce

APRIL 12, 2019

“If You’re Not Paying For It, You’re The Product. ” If you have worked in or around tech for the last decade, you have heard — or likely spoken — this irreverent remark about the data economy. While critics are all too willing to give this judgment on the use of consumer […].

Consumer 277

Consumer Customer Data Customer 277

ROI Revolution

APRIL 11, 2019

With increased funding in the Facebook family of apps and a renewed focus on the privacy of users, even analysts are bullish on the future of the social media giant. F acebook Plans To Offer More Privacy Controls. Our community and business continue to grow,” said Mark Zuckerberg, Facebook founder and CEO.

Social Media 60

Social Media Conversion Optimization Reference Download 60

GetElastic

APRIL 10, 2019

This predictive solution can now allow the consumer and brand to get the value of a body scan without the operations, logistics and privacy burdens of actually capturing 3D body scans of consumers. However, the logistics of scanning every consumer simply outweighs the benefits.

Apparel 139

Apparel Clothing Recommendation Operations 139

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What about customer privacy and the use of data? Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget?

Customer Data

Speaker: Phil Irvine, VP & Director of Audience Intelligence

When you couple that with fluid data privacy changes, this creates an even fuzzier foundation to develop forward-looking marketing strategies. Whether concerned about data privacy and data management, or curious about how businesses can rethink approaches to designing shopping experiences, the answers are here.

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